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I'm going to let you taste oceans that don't exist. This is a totally new way of experiencing salt. It's 4th wave salt & you can own it
49 backers pledged $2,538 to help bring this project to life.
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$2,538

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Supply chains create bizarre new landscapes like latent seawater & improbable oceans. So I made salt from them.

AS SEEN ON: 

  • THE ASSOCIATION OF AMERICAN GEOGRAPHERS ANNUAL MEETING THEME SESSION ON LANDSCAPE AS INFRASTRUCTURE (4/21)
  • NICOLA TWILLEY'S EDIBLE GEOGRAPHY (5/1)  
  • WARREN ELLIS' ORBITAL OPERATIONS (5/10)

THE WORLD'S MOST INTERESTING SEA SALT

  • FIRST IN CLASS PROCESS: I am small-batch, hand harvesting improbable seawater from the supply chain and micro-processing that seawater to produce improbable sea salts. Nobody has done this before. This is the very first 4th wave sea salt and I made it to push the salt industry in a new direction. 
  • SALT WITH A PEDIGREE: Trace minerals give bottled water and sea salts their flavor and their value. This new salt combines water and salt to produce a new trace mineral composition in the improbable sea salt. You can taste the difference. 
  • A NEW KIND OF GEOGRAPHY: Two ubiquitous commodities: bottled mineral water and sea salts produce new geographies - latent oceans that can only exist in the supply chain (try finding the New Zealand-Portuguese Ocean on a map...hint, it's not there). 
Improbable Sea Salt from the Wyoming-French Ocean - the very first salt I made.
Improbable Sea Salt from the Wyoming-French Ocean - the very first salt I made.

TASTING THIS MICRO-BATCH CRAFT SALT IS A MULTI-SENSORY ART EXPERIENCE

  • ENGAGE YOUR SENSE OF PLACE THROUGH YOUR MOUTH: This project started as a performance art project and I want to invite you to participate. By tasting these salts you'll get a multi-sensory experience in a bottle. 
  • BE MINDFUL ABOUT YOUR SENSORY EXPERIENCE: These salts are for tasting, not for cooking. You can use these salts to think about the connection between taste and place. You can even use them to hone your ability to taste differences in flavor profiles as you compare and contrast these innovative salts with each other or with conventional sea salt from the grocery store.
  • I SIGN & NUMBER EVERY VIAL: Every vial of salt is signed, numbered, and listed in my archive to create extra value for your investment.
  • SPEAKING OF VALUE, THE $110 REWARD IS THE BEST VALUE: It's also the first reward that will ship. Other rewards come later in the year. If you want to own this salt before anyone else, the $110 reward is the one you should choose.
  • COMPARE BATCHES: Numbered vials let you trace the provenance of the salt and make it easy for you to compare vintages in your collection (wait, can I use vintages for salt?).
  • LUXURY SALT ON A BUDGET: I'm offering you the chance to back a project to produce limited edition luxury salts in affordable quantities. Yes, it is expensive, but it's not really that much money. Skip 4 trips to the coffee shop and get something that is worth talking about on your next coffee date.
The best value is the $110 FLIGHT OF SEVEN - you'll get one (1) set of 7 vials of these different salts.
The best value is the $110 FLIGHT OF SEVEN - you'll get one (1) set of 7 vials of these different salts.

SALT LIKE THIS IS MYTHIC, AND THE STORY IS JUST BEGINNING

  • EXPLORE WITH ME: Back this project and you'll be among the first to explore the uncharted waters of improbable oceans. That means you'll get to say you helped me get this project off the ground (THANK YOU). Depending on your reward level, you'll also be getting some of the very first vials of salt - something I hope will become more and more coveted as the years go by.
  • INSIDER ACCESS TO NEW RESEARCH: Get first access to new ways of enjoying salt, updates on the research conducted in my lab, and tips and recipes for unbelievably unique, truly modernist approaches to food. Seriously, awesome and bizarre things are coming up soon.
  • SEE THE WORLD IN NEW WAYS: It's worth repeating that you can use these salts as tools to help you see the world in new ways. I used this salt to hone my senses to experience taste like never before. I think it can help you be more observant and present in your day-to-day life.
  • SALT BIRTHED FROM MYTH: This salt is genealogically innovative, it's a new type of sea salt from a seawater that comes from unlikely marriages of different bottled mineral waters and different exotic sea salts. Think about it this way: bottled water and sea salt got together and made a baby, and you can adopt it into your kitchen. Go on, back my project!!!
These are tiny vials (size 2 dram, if you know how small that is), but they pack a lot of flavor. The vials are approximately 2.5 inches long by 5/8ths of an inch diameter...I think it's just the right size for your pocket.
These are tiny vials (size 2 dram, if you know how small that is), but they pack a lot of flavor. The vials are approximately 2.5 inches long by 5/8ths of an inch diameter...I think it's just the right size for your pocket.

NEW REWARD! ($20 + s&h)

New Reward - Salt Pan - Harvest your own Improbable Sea Salt ($20). Includes 2 bottles of brine, 1 mini salt evaporation tray/pan, 1 hand carved miniature salt rake, 2 vials for salt storage.
New Reward - Salt Pan - Harvest your own Improbable Sea Salt ($20). Includes 2 bottles of brine, 1 mini salt evaporation tray/pan, 1 hand carved miniature salt rake, 2 vials for salt storage.
Pour the brine solution into the pan to evaporate salt in the traditional way.
Pour the brine solution into the pan to evaporate salt in the traditional way.

YOU CAN HELP IN LOTS OF WAYS

I'd be honored to have you post this project on your social media account and for you to tell your family and friends. Use the #TASTEMYSALT tag to show your support. If you're a journalist or a blogger and you want to write about Improbable Oceans, drop me a line to let me know. Also, if you are Jimmy Fallon, invite me on your show, you'll love the taste of my salt.

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WANT TO KNOW MORE ABOUT WHY THEY ARE CALLED "IMPROBABLE OCEANS"?

Follow @ImprobableOcean on Twitter to get the rest of the story. I'll give you the executive summary here: It's because the distance between the source of the water and the source of the salt is so vast that it is geologically improbable that they would ever mix in real life. But our infrastructure defeated geologic probability when it invented the supply chain. Now supply chains turn places into products and move them to new locations where they become part of the new landscape.

Risks and challenges

I've spent the last month refining my process and workflow and I've compiled my list of suppliers and my production location. There may still be obstacles to overcome and I'll be transparent with you about any challenges I encounter.

Production: I've already found an inspected kitchen to produce my product in and have been granted provisional membership to complete this project. The last detail to put in place is my product insurance, but the kitchen has an agent who will supply that insurance for me and I've factored in that cost on a pro-rated basis to my project funding goal.

Shipping: I have already built in extra time to ensure that I can produce the salts and ship on time. If anything takes longer than I planned, I'll be upfront and let you know.

Any Changes: Along the way I may end up finding supplies or processes that I feel make the product better. I don't foresee any changes at the moment, but if they arise, I'll share these changes with you.

Suppliers: My suppliers are sufficiently large that I do not anticipate fulfillment problems. That said, because I'm leveraging the existing infrastructure of supply chains, it means my product is at the mercy of the supply chain, and supply chains are at the mercy of things like weather, war, and workers. If disruptions do occur it will just add to the story of this product.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Download your official Improbable Oceans Society membership card in July. PLUS: receive a download of the project photo-documentation at the end of our first year.

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  2. Select this reward

    Pledge $20 or more About $20

    EARLY BACKER VALUE: A single pocket-sized 2-dram vial of an improbable sea salt from the New Zealand-Portuguese Sea (1 vial). Your vial will be numbered and shipped with a certificate of authenticity. Plus, download the complete photo documentation of the project. You'll be in the second group to get your vial of salt.

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    8 backers
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  3. Select this reward

    Pledge $20 or more About $20

    ***NEW REWARD***

    SALT PAN - HARVEST YOUR OWN SEA SALT:

    (see pictures in project description): Harvest your own improbable sea salt with this new backer reward. You'll receive two bottles of brine solution from the Improbable New Zealand-Pakistani Ocean that you can evaporate in your own mini salt pan (included) to grow your own sea salt crystals. A miniature hand carved basswood salt rake is also included so that you can push and pull the salt crystals as they form in the evaporation dish. You'll also receive two empty vials so that you can store your salt after harvesting it yourself. You decide how wet or dry you want your salt to be when you harvest it, or you can try one of each to taste the difference. This is the perfect reward to display and use at your office or for impressing dinner guests with sea salt that you harvested yourself, or, if you have kids - SCIENCE EXPERIMENT.

    The brine solutions produce around 20 grams of beautiful and intense salt crystals that burst on your tongue with a bright and forward flourish.

    This is the most affordable salt reward that we have to offer because our production times are lower for brines than for our other end product salts which translates into a cost savings for you. (please note: bottles, pan, and rake may vary slightly in style)

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    6 backers
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  4. Select this reward

    Pledge $33 or more About $33

    EARLY BACKER VALUE - DOUBLE OPTION #1: One 2-dram vial each of two different improbable sea salt varieties (2 vials total) - this set is designed for simple compare-contrast tasting:
    - Hawai'ian-French (1 vial)
    - French-Hawai'ian (1 vial)
    Your vials will be numbered and shipped with a certificate of authenticity. You'll be in the second group to get your vials of salt.

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    Ships to Only certain countries
    5 backers
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  5. Select this reward

    Pledge $33 or more About $33

    EARLY BACKER VALUE - DOUBLE OPTION #2: One 2-dram vial each of two different improbable sea salt varieties (2 vials total) - this set is designed for simple compare-contrast tasting:
    - New Zealand-Icelandic (1 vial)
    - Icelandic-New Zealand (1 vial)
    Your vials will be numbered and shipped with a certificate of authenticity. You'll be in the second group to get your vials of salt.

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    8 backers
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  6. Select this reward

    Pledge $60 or more About $60

    DOUBLE/DOUBLE (NEXT BEST VALUE) - One 2-dram vial each of four different improbable sea salt varieties (4 vials total) - this set is designed for simple compare-contrast tasting:
    - Hawai'ian-French (1 vial)
    - French-Hawai'ian (1 vial)
    PLUS
    - New Zealand-Icelandic (1 vial)
    - Icelandic-New Zealand (1 vial)
    Your vials will be numbered and shipped with a certificate of authenticity. You'll be in the second group to get your vials of salt.

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    Ships to Only certain countries
    4 backers
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  7. Select this reward

    Pledge $110 or more About $110

    EARLY BACKER FLIGHT OF SEVEN (BEST VALUE): You'll be in the very first group to get your vials of salt. One 2-dram vial each of seven different improbable sea salt varieties (7 vials total). These are the most unique salts (includes a numbered vial of the limited edition Fijian-Swedish Salt). Your vials will be numbered and shipped with a certificate of authenticity. Free shipping in the United States.

    MOST IMPROBABLE:
    - New Zealand-Portuguese Salt (1 vial)

    MOST UBIQUITOUS:
    - Fijian-Pakistani Salt (1 vial)

    DOUBLE/DOUBLE:
    - Hawai'ian-French (1 vial)
    - French-Hawai'ian (1 vial)
    &
    - New Zealand-Icelandic (1 vial)
    - Icelandic-New Zealand (1 vial)

    SPECIAL EDITION:
    - Fijian-Swedish (1 vial)

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    Ships to Only certain countries
    9 backers
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Funding period

- (30 days)