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$53,611
pledged of $25,000pledged of $25,000 goal
278
backers
10days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, July 6 2019 1:23 PM UTC +00:00.

$53,611
pledged of $25,000pledged of $25,000 goal
278
backers
10days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, July 6 2019 1:23 PM UTC +00:00.

About

The ONITIS 45 is the first cooler on the market to provide exceptional durability and ice retention without the extra weight or high price tag that Roto-molded coolers come with. Our team has developed an entirely new way to manufacture coolers through utilizing a proprietary spray that was originally used to make the Pentagon blast resistant!

Look All Too Familiar? 

The ONITIS weighs less than 10 pounds, so you can say goodbye to the days of needing two people to get your drinks down to the dock! 

 Fun fact: 

The cooler derives its name  from a genus of super beetle that has a higher strength to weight ratio than any other living creature on this planet. Thus, we thought the name ONITIS was perfect.

Both sides of the lid can lock into place. So once you're ready to get the party started, you can flip the lid over and utilize the cup holders and cutting board.

Strength Test:

We used a lift to lower a 5,000 pound jeep onto the coolers. 

Overkill? Maybe. 

Ice Test:

The following test was conducted during a week where average daily temperatures were over 90°F. 

Note:

The particular prototype used was made of a modeling foam that has a weaker R value than the foam that will be used in our manufacturing run. In other words, the prototypes are less insulative than the final product.


Arrow Test:

For this test, a compound bow that fires arrows at over 300 feet per second was used. 

We decided to shoot a Roto-molded cooler as well for a comparison. After shooting both lids and side walls, the stopping power of the coating was clear. 

The ONITIS lid was able to stop the arrow dead in its tracks, while the arrow passed through the lid of the Roto-molded cooler. 

**Go to bottom of page for more tests**

The dimensions and unique manufacturing process used ensure that the ONITIS never tips over. 

We know mama says not to compare... But taking a peak can't hurt.

The harness is made out of high strength nylon webbing and is used as a way to fasten the lid down. Keep in mind, our lid locks into place without the security straps, but the straps are useful whenever the lid needs to be completely secured (i.e. if the cooler is barreling down the river, or strapped to the back of a four wheeler).

The Military Grade buckles allow for a quick release of the straps whenever they are no longer needed.  

How Much Can It Hold?

After playing around with the dimensions and rounding off the interior edges, we were able to get our final design to hold 64 cans with 20 pounds of ice. 

Our manufacturing partners are located right here in Georgia. From the molding of the cooler bases, to the application of the proprietary spray, these coolers are 100% born in the USA. The Harnesses are sewn at another facility in Georgia, so the final product will be assembled and shipped out from our distribution center in Atlanta. We've spent over a year running through trial production runs and we are ready to hit the ground running!

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Impact Test:

A 5 gallon bucket filled with water weighs about 40 pounds. Dropped from 20ft, that generates over 1,000 pounds of force. 

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The result was a dented corner in the bucket, but the cooler stood strong. 

Drop Test:

Approximately a 25 foot drop onto concrete. 

The impact of hitting the concrete resulted in two minor indentions and a scratched surface on one of the buckles (circled in red).

Water Test:

OK, maybe this one was purely for our enjoyment. 

Risks and challenges

Over the past year, our team and manufacturing partners have been working out logistics in preparation for this campaign. While our final design may have slightly changed a few months ago, the delivery and manufacturing process have stayed the same. However, there are always inherent risks during the manufacturing process that can be out of our control, particularly if we were massively over funded and were producing thousands of extra units. If this were to occur, we would strive to keep our backers in the loop by sending thorough weekly updates until delivery. We have studied countless other campaigns in order to assess their strengths and weaknesses. We believe if communication is transparent and frequent, then our backers will have nothing to worry about.
Thank you for your support, and we are glad you are joining us on this journey!

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    Unsung Hero

    Get a Rugged Road Tumbler and Car Decal.

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    • Rugged Road Tumbler
    • Rugged Road Car Decal
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    Rugged Road 45 Quart Cooler

    Get 1 ONITIS cooler and a Rugged Road Outdoors tumbler for a great discount! + 1 Rugged Road Car Decal

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    The Adventurer

    Get 2 of the soon to be greatest coolers on the market!

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    The Ultimate Adventurer

    Get 4 of the soon to be best greatest coolers on the market.

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    The Legend of Adventure

    Get 5 Rugged Road coolers and a chance to meet with the Rugged Road team one on one! We travel to you!

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    • Free lunch with the Rugged Road Team
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    The Cosmos Adventurer

    Get 10 Rugged Road 45-Quart Coolers and go on a climbing or hiking adventure with the team anywhere in the Southeast!!

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    • Outdoor Adventure- Climbing/Hiking Anywhere in the Southeast
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    Super Early Bird Special

    Get 1 Rugged Road Outdoors 45 Quart Cooler At An Unbeatable Price With Free Shipping!

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    Early Bird Special

    Get 1 Rugged Road Outdoors | 45-Quart Cooler For 45% Off and FREE Shipping

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