Share this project

Done

Share this project

Done
RUBY is an online lifestyle publication that promotes female camaraderie, supports sisterhood, and inspires women to make a difference.
RUBY is an online lifestyle publication that promotes female camaraderie, supports sisterhood, and inspires women to make a difference.
200 backers pledged $15,101 to help bring this project to life.

About

RUBY Magazine project video thumbnail
Replay with sound
Play with
sound

$15,101

200

If RUBY were a real woman, she’d be…
…anything she wants!

There is no one prototype for what a “real woman” is or should be, so why are we still being pigeonholed into ill-fitting stereotypes?

RUBY is an online magazine where every woman – no matter her age, place or background – will find the stories, tips and community that she needs in order to live her happiest life.

Through skillful reporting and creative storytelling, with careful attention to word choice, RUBY will create an inclusive and supportive environment with one goal in mind: to lay the foundation for future generations of confident, motivated and inspirational women who make it a point to champion their fellow female.

Because if we don’t do it, who will?

Sounds great! But what will my donation do?

A lot! As a journalist and media entrepreneur, I know that the most important factor in establishing a quality publication is investing in talent. Donations will help pay the writers, developers and all-around creative geniuses that will have a hand in developing RUBY.

Your money will go toward building a community where women feel empowered, represented and heard. A place where they feel celebrated.

I've got big plans for RUBY, but I need your help to get started. Join the movement!

#ISawRed - Spread the word!

And please stick with RUBY even after you donation. Check out our Promotional Packet, which has everything you need to help us spread the word about RUBY via the #ISawRed social media campaign.

A play on "RUBY" red, the #ISawRed campaign is about an important moment where we can remember another female having a profound and positive impact on our lives. The moment, advice or experience was so great that we "saw red" – gained a fresh POV, got clarity on our direction, discovered a passion, etc. It's really meant to be a celebration of the women that we love! Share your #ISawRed moment on Facebook or Twitter using the hashtag and these social media posts as inspiration!

What kind of stories will you publish?

We’ll cover news and events around the world that are important to women – inspirational, thought-provoking or stirring. You’ll leave RUBY feeling smart and in the know.

Health coverage will have a focus on wellness; no fad diets that help perpetuate harmful body image stereotypes. Features that make every woman feel valued; stories about girls who are changing the world.

Notably absent from our feature lineup will be any kind of gossip. We won’t sensationalize. Any kind of celebrity coverage will be reserved for women who are employing their fame for the greater good. We will not promote materialistic, unattainable celebrity culture.

But that’s just the beginning!

What makes RUBY different?

Besides being a supportive “girl’s girl?” Our voice. RUBY will always be smart, not sensational. We will be witty, but never snarky. Our overall concept is inspirational, upbeat and fun, though not cutesy, naïve or superficial.

We will also recruit and pay talented, smart and professional journalists who will present our readers with important and interesting stories. Special emphasis will be placed on social interactivity between our readers and writers. Again, we’re building a community!

Why the name “RUBY?”

To have a RUBY is to have contentment and peace. Given as a gift, the gem is a symbol of friendship and love. It gives one the courage needed to live up to their potential.

Contentment in yourself.

Peace in life.

Powerful friendship. Compassionate love.

Endless potential.

This is what you’ll get from the pages of RUBY.

So…who are you?

Hi! I’m Katarina, a freelance writer and media entrepreneur on a quest to put my skills to use for a good cause. I spend a lot of time thinking about things like, “If I have a daughter some day, what kind of world do I want her to live in?” and “What kind of messages do I want her to be surrounded by?

UPDATE! New Rewards

Photos by Kirsten Alana
Photos by Kirsten Alana

We're offering two new rewards levels - $70 and $100 - and have modified the $1,000 level, turning it into a sponsorship package. You can read full details in the sidebar or check out our Project Update #5. (Limited spots available for $100 and $1,000 backers!)

Risks and challenges

Being a one-woman show is probably the biggest challenge RUBY will face in the beginning. However, a set business model focused on growth will help us to expand and bring on at least one more team member.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About $1.00

    Exclusive early access to RUBY’s beta site and content!

    Less
    Estimated delivery
    18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 10 or more About $10

    Exclusive early access to RUBY’s beta site and content, plus a thank you on our social media channels.

    Less
    Estimated delivery
    20 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    Exclusive early access to RUBY’s beta site and content, a thank you on our social media channels, and a handwritten note from Katarina. (I’m a really good letter writer! You’ll feel special. And I have cool stationary.)

    Less
    Estimated delivery
    Ships to Only United States
    40 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $40 or more About $40

    Exclusive early access to RUBY’s beta site and content, a thank you on our social media channels, a handwritten note from Katarina and the RUBY mission tote bag.

    Less
    Estimated delivery
    Ships to Only United States
    12 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $50 or more About $50

    Exclusive early access to RUBY’s beta site and content, a thank you on our social media channels, a handwritten note from Katarina, RUBY mission tote bag and your name on RUBY’s “donors” page.

    Less
    Estimated delivery
    Ships to Only United States
    50 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $70 or more About $70

    Everything from the $50 level, PLUS your choice of:

    "Knocking Down Doors" framed special-to-RUBY photo collage, which you can gift to someone. We'll include a handwritten personalized note on your behalf!

    OR

    A professional and personalized video "postcard" shout out from RUBY on your behalf to someone you love or want to recognize. We'll record it and it'll live on our designated "Gems of Note" page for one year!

    Less
    Estimated delivery
    Ships to Only United States
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $100 or more About $100

    Everything from the $70 level, AND you'll get a 1-year membership to RUBY's Publishing Circle. The exclusive forum will be a place for two-way conversation where you can suggest articles and topics that we should cover. You'll be a vital part of the RUBY community!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $250 or more About $250

    Exclusive early access to RUBY’s beta site and content, a thank you on our social media channels, a handwritten note from Katarina, RUBY mission tote bag and your name on RUBY’s “donors” page. Plus, a pledge of $250 or more will go toward sponsoring an article published on RUBY. You won’t have say over the article itself, but there will be a happy little tag on the page that says “This article made possible by” with a link to your social media channel or website.

    Less
    Estimated delivery
    Ships to Only United States
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $500 or more About $500

    Exclusive early access to RUBY’s beta site and content, a thank you on our social media channels, a handwritten note from Katarina, RUBY mission tote bag and your name on RUBY’s “donors” page. Plus, a pledge of $500 or more will go toward sponsoring two articles published on RUBY. You won’t have say over the article itself, but there will be a happy little tag on the page that says “This article made possible by” with a link to your social media channel or website.

    Less
    Estimated delivery
    Ships to Only United States
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $1,000 or more About $1,000

    BE ONE OF RUBY'S FIRST OFFICIAL SPONSORS!

    Exclusive early access to RUBY’s beta site and content, a thank you on our social media channels, a handwritten note from Katarina, RUBY mission tote bag and your name on RUBY’s “donors” page.

    PLUS a pledge of $1,000 or more will get your/your company's name prominently displayed on our masthead for the first year of operations.

    AND your pledge will go toward sponsoring four articles published on RUBY. You won't have total say over the article itself, but there will be a happy little tag on the page that says “This article made possible by” with a link to your social media channel or website. (We'll make sure the articles you're sponsoring don't conflict with your brand's message.)

    FINALLY, you'll get a consultation with RUBY to discuss future possibilities for partnership.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)