RUBY won't have any fashion, beauty, fitness or DIYs - not because there's anything wrong with those things. We like all of them, but RUBY's goal is to bring fresh conversation to the table.
Another thing that you won't find is any kind of celebrity gossip. You also won’t necessarily see commentary on things like Lena Dunham’s leaked supposed pre-Photoshopped images because we want to drive conversation away from outside appearance.
You also won’t find articles on, for example, whether or not Kim Kardashian is a positive role model for women because, well, we think the most important thing about being a girl’s girl and being a feminist is to recognize that every woman has the right to choose how she wants to live her life.