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A new album of songs by Ruby Rae with working title "True Crime," to be released in the next year.
111 backers pledged $7,737 to help bring this project to life.
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$7,737

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This is what happened. This is how it feels.

This is a record of heartbreak in a hotel parking lot.

​"True Crime" is a work in progress and collaboration between Ruby Rae, producer Lawson White, and Good Child Music; to be released in 2019.

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Photo by Matt Andrews
Photo by Matt Andrews

My name is Abby, and I am a Brooklyn based songwriter, singer, and multi-instrumentalist who records and performs under the name Ruby Rae. 

True Crime is the most personal album I’ve ever written.  

Somehow these songs that feel so specific to my situation, have evoked the biggest response from those who have heard them. Heartbreak and the humor that gets us through, are so universal.  

In order to successfully tell this story, I've teamed up with a super-talented producer / multi-instrumentalist Lawson White, and an awesome Brooklyn based record label (Good Child Music) to capture these songs and share them with the world. Lawson and I have already been working in the studio to develop songs and record what will be the foundation for this album. We're currently moving from pre-production into production mode. 

Producer Lawson White
Producer Lawson White

I want to continue to make the best and most beautiful records I can, and creating music from scratch with this kind of impeccable production level is expensive. AND I've found it's much more exciting to connect with my community throughout the process than wait til the release. So that's why I've previously partnered with Pledgemusic, and now Kickstarter to help fund this project, share progress, and make this the best Ruby Rae record yet!

This will be the sixth Ruby Rae record to be released (third full length). For the past eight years, I've been writing, producing, and releasing music independently in Brooklyn with an awesome team of collaborators and musicians. 

The all-or-nothing funding for the new record will go towards the following:

  • Part of the remaining production costs: studio time / mixing / mastering
  • Manufacturing 
  • Album related merchandise 
  • Miscellaneous costs related to the record (artwork, press, etc.)

Thank you for your time. I'm really excited to get started and share what we've been working on. Please consider pledging; you'll get to go behind the scenes, cool rewards, and together we can create some new music!!

xx Abby // Ruby Rae  

7" Single for "The Uncanny" | Vinyl by Hand Drawn Records
7" Single for "The Uncanny" | Vinyl by Hand Drawn Records

Listen to Ruby Rae on Spotify:

THANK YOU!!


 Watch Invisible Man video here:

Risks and challenges

What if production takes longer than expected?
By setting the delivery date in late 2019/early 2020, I think there is an adequate buffer to deliver on time!

What if recording is more expensive than expected? (more songs, more personnel needed, additional studio rental, etc.)
I've built a well-rounded financial plan for funding "True Crime" to accommodate for any unexpected expenses. I can assure you that any additional costs will not affect the quality or timeline of when the rewards will be delivered.

What if the vinyl or other rewards take longer than expected?
As I mentioned above, I've built out this timeline to accommodate for potential delays in the various steps of production and distribution of rewards (with the hopes that all rewards will be delivered well before the deadline). I'm confident in delivering all rewards by early 2020 - that being said, I will update all of those who donate if there is any delay.

What if this project is not successful?
I've previously raised over $3k in 2012 for a debut album on Pledgemusic (released album later that year), and over $11k in Fall of 2015 for The Uncanny (released album in July 2016). This all or nothing goal and timeline seems very reasonable to me when considering past successful projects, and where we are right now in the process.

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Support

  1. Select this reward

    Pledge $15 or more About $15

    Pledge $15+ : Digital Copy of True Crime

    Behind the scenes access plus a digital copy of True Crime!

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    Limited 35 backers
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  2. Select this reward

    Pledge $25 or more About $25

    Limited Edition: Acoustic Demo Download

    We started this record by recording acoustic live (usually one-take) versions of each song - here's an opportunity to hear our favorites! (this limited edition pledge reward does not include digital download)

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    Limited 5 backers
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    Pledge $30 or more About $30

    Pledge $30+ : Signed Album Poster

    This poster doubles as your new favorite piece of art! A poster of original artwork for the new album, signed. (Includes backstage access + new album download)

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    Ships to Anywhere in the world
    Limited 8 backers
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    Pledge $40 or more About $40

    Limited Edition: True Crime T-Shirt

    Your new favorite RR T-shirt, limited edition style! (please note: we will need to know your unisex size + this limited edition pledge reward does not include a digital download of the new record)

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    Ships to Only United States
    Limited 13 backers
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  5. Select this reward

    Pledge $50 or more About $50

    Limited Edition : Signed Vinyl

    Limited Edition : Signed Vinyl Copy
    I'm only making 100 copies of this record on vinyl, adding 5 more signed copies to this kickstarter!
    (includes backstage access + new album download)

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    Ships to Only United States
    Limited 1 backer
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  6. Select this reward

    Pledge $125 or more About $125

    *Last Day Limited* Personal Mini-Song

    I, with my crack team of songwriters, will write you a little ditty or a jingle (subject of your choosing, 30 seconds or less!) and send you a digital copy! Includes a digital download of True Crime and acoustic demo EP download.

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    Limited 1 backer
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  7. Select this reward

    Pledge $175 or more About $175

    *Last Day Limited* VIP Studio Visit!

    Come visit the Good Child Music studio during one of our True Crime sessions for a couple hours! We need your help with hand claps and backing vocals (oohs + aahs)! You will get a credit for your work, your name will be on the back of the album! Travel to the studio in Williamsburg Brooklyn is not included, but a digital copy of the new record is.

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    Limited 1 backer
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  8. Select this reward

    Pledge $200 or more About $200

    Pledge $200+ : RR Deluxe Bundle!

    Backstage access + digital copy of the record + signed poster + RR totebag + limited edition t-shirt!

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    Ships to Only certain countries
    Limited 4 backers
    $

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  9. Select this reward

    Pledge $250 or more About $250

    *Last Day Limited* Dinner With RR + Co.

    Dinner with Ruby Rae + Colin Dempsey (Supersmall + Bassist for RR) at a to-be-determined restaurant in Brooklyn. I'll tell you all about the record, Colin has a history in story-telling and comedy, so it's sure to be a great time (Colin is already VERY EXCITED ABOUT THIS - we both are!) By the way, we will buy. Digital download included!

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    Limited 0 backers
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  10. Select this reward

    Pledge $400 or more About $400

    *Last Day Limited* Personal Song

    I, with my crack team of songwriters, will write you a song (subject of your choosing, 3 minutes or less!) record a studio demo and send you a digital copy! This is a once in a lifetime opportunity to get a RR Original, for you or maybe someone you love. Please note - the more detail you can provide on the song subject the better. Includes a digital download of True Crime and acoustic demo EP download.

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    Limited 0 backers
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  11. Select this reward

    Pledge $500 or more About $500

    Pledge $500+: Private Solo Show

    Ruby Rae will play you a private show of songs from the new album. (Pledge covers travel within 4 hours driving distance from NYC – further travel expenses additional + at cost. Includes backstage access + digital download of the record + t-shirt + vinyl copy)

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    Estimated delivery
    1 backer
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  12. Select this reward

    Pledge $1,000 or more About $1,000

    Pledge $1,000+: Private Full Band Show

    Private show at your place or tbd venue in Brooklyn to play the new album for you and all your friends! (Pledge covers travel within 4 hours driving distance from NYC – further travel expenses additional + at cost, band setup may vary - includes digital download of True Crime + additional merch of your choosing including vinyl)

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    0 backers
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  13. Reward no longer available

    Pledge $75 or more About $75

    Limited Edition : Signed Vinyl + Poster

    I'm only making 100 copies of this record on vinyl - 25 signed copies of the new record to add to your collection as limited exclusive rewards here! (includes backstage access + new album download)

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    Ships to Only United States
    Reward no longer available 25 backers
    $

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Funding period

- (36 days)