About this project
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We built RPMWEST in pursuit of one big idea: to sell the best jeans in the simplest way possible. For us, this means launching a new kind of jeans line: classic, 5-pocket Japanese selvedge denim sold wholesale for $95.
We believe that the essence of denim is simplicity. Jeans used to be a democratic garment, one you could count on to be affordable and reliable.
Today, this is rarely the case--exploited workers build cheap jeans with cheap materials, while artisan, selvedge denim often costs more than $200. And neither retail nor online stores offer an ideal purchasing experience; online stores have a leg up in convenience, but only if you order the right size the first time.
So we’ve created RPMWEST with the intent of solving these problems in one fell swoop. We are selling American made, meticulously constructed selvedge denim for $95, and if we reach our stretch goal we will offer an option for three pairs of our jeans with every order at no extra charge.
Both the New Classic and the Slim Straight are made with selvedge, a term reserved for denim made on vintage shuttle looms. Denim made in this way emulates the process used by classic brands (prior to the 1970s), and produces heavier, higher quality material.
Our jeans are made in America, but the denim itself comes from Japan, the country that led the initial charge in reviving selvedge production. Once the denim makes it stateside, it’s cut and sewn at our workshop in San Francisco. Here, we add a hand-stamped leather patch and copper rivets.
For Kickstarter we’re offering our denim in two cuts. The NEW CLASSIC is a more modern, flattering take on the classic 5-pocket fit. These have a normal rise and a straight leg. The SLIM STRAIGHT, compared to the New Classic, has a lower rise and a slimmer silhouette from the hip to the leg opening.
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Since you’re buying RPMWEST denim wholesale, you don’t have to pay the unreasonably high markup typically imposed by retail stores.
RPMWEST is committed to providing perfect jeans and an equally perfect shopping experience. We believe that our purchasing model—both in terms of price and convenience—is truly disruptive, and we would like nothing more than to make it a reality. But we can’t do it without your help.
Note: You'll be able to select the indigo blue as well as black denim jean with every order of the New Classic and Slim Straight. We'll send out a survey to confirm your selection at the end of the Kickstarter.
HOME TRY-ON PROGRAM (50K STRETCH GOAL)
Buying clothes online isn’t as convenient as it should be, especially when it comes to jeans; a poor fit is an expensive and time-consuming problem.
Our Home Try-On Program guarantees a perfect fit. Whether you choose the New Classic or the Slim Straight, every order includes three sizes of your choice. Keep the pair that fits and send back the two that don't, free of charge. Every package from RPMWEST includes all of the necessary materials, including postage, so just leave the box at your front door. We'll handle the rest.
Note: The Home Try-On Program will only be available in the US. Backers outside the US will receive one pair in their shipment.
Follow us on Instagram, Facebook, Pinterest and Twitter for continued updates regarding our production process. If you like what we’re doing, we encourage you to support us in this Kickstarter campaign and like, share, or retweet our activity.
- The RPMWEST Team
Kickstarter Denim Shirt
Risks and challenges
Our team is fully committed to making RPMWEST the best it can be. We've spent the last 6 months sourcing the best materials and selecting the most experienced partners in order to mitigate as many potential risks as possible.
But RPMWEST, like everything else on Kickstarter, is a work in progress. We believe in transparency and communication, so our backers will be the first to know about any unplanned hurdles or delays.Learn about accountability on Kickstarter
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