This project will only be funded if it reaches its goal by .
Royelles — Dolls that Ignite, Empower & Inspire Girls!
Royelles — Dolls that Ignite, Empower & Inspire Girls!
A collection of fierce avatars that inspires girls to be authentic, creative, brilliant, and bold — empowered, everyday superheroes!
A collection of fierce avatars that inspires girls to be authentic, creative, brilliant, and bold — empowered, everyday superheroes! Read more
This project will only be funded if it reaches its goal by .
About this project
Women and girls are bombarded with exclusive, unrealistic beauty standards that negatively influence their self image, self value, and aspirations. Royelles avatars offer something disruptively different.
Rather than tell girls who they are not, our collection of avatars (more than just dolls) gives girls, ages 4 to 12, the courage to explore who they are. Royelles avatars inspire girls to be authentic, creative, and bold in their pursuit of the deep possibilities that exist for them.
My daughter, Zara was a little under 4 years old when the crisis revealed itself. Frustration and meltdowns, playdates and parties that almost fell apart because of how desperately she wanted to fit in. I was heartbroken when she shared with me that she didn't think she was 'pretty' like her friends.
Young girls in the Unites States spend over 5 billion dollars on dolls every year, with black and brown girls spending $300+ million on dolls that often have a negative impact on their self-image. After speaking with hundreds of moms across the globe and realizing that this was a truly pervasive issue, not just within communities of color, but all around the globe, I decided to do something about it! I created the Royelles avatars. A truly immersive and differentiated play experience that intersects fashion, technology and inclusion to entertain, educate, ignite and empower girls.
With your help, we have a chance to make a difference in the hearts and minds of all girls, everywhere. We’re on Kickstarter to raise funds for our first production run of Royelles avatars. $100K will allow us to produce the first avatar from our collection of 13! While were starting off by producing MARA - our warrior princess, as backers, you'll have the opportunity to vote for the Royelles avatar we'll produce next! The more we raise over $100K, the more we can produce, and the more choices you'll have.
MEET THE AVATARS
All our avatars come equipped with inspiring stories to get your girl empowered! Each avatar has a unique, interchangeable outfit that allows for exciting and engaging play. Check out the stories some of our featured avatars below:
MARA, the warrior princess, is the epitome of feminine royalty. Her grandmother and her mother have been instrumental influences in her upbringing and socialization to the world of feminine royalty/royellety. MARA has been raised with a deep appreciation and respect for humanity. She understands the crucial role of compassion, courage and conviction in leadership. MARA channels the energy, spirit and legacies of the fierce females that have gone before her — a lineage of chiefs, healers, seers and way makers. It is no wonder that she is being groomed to take on the leadership help of their armed forces, a FIRST for the matriarchy, given that this has been a primarily male-dominated role since time in-memorial. MARA’s story redefines what it means to be a princess — a fierce female who boldly takes charge, who leads with compassion, and protects with conviction. She inspires girls to dream big, to aim high and to be fearless in their pursuits and in every aspect of their lives.
TETI, a single mother of three, is a best-selling author who has never allowed convention to limit her imagination. Her entire life, she kept a journal chronicling the wild ideas and alternative worlds her imagination conjured up. Attempts to keep her children entertained and engaged saw lots of story time where characters and plots took on a life of their own. As her children got older, they inspired and encouraged her to pursue her dream of publishing a series of fantasy children’s books. TETI harnesses her creativity to offer children a literary escape from their everyday realities into worlds of adventure and limitless possibility. She is using her platform to explore difficult subject matter and ignite dialogue on socially relevant issues in manner that engages children and teens. TETI brings diverse and creative literary works to life, using a touch of magic and the surreal. TETI’s journey honors everyday women and girls that prioritize their lives in service to their children, their spouses, their families and their communities.
TANNI, a classically trained & world renowned contemporary dancer, has broken through glass ceilings for women and girls all over the world, but not in the way that you might think. Born with a rare deformity that rendered her an amputee at a very young age, it seemed as if her love for dance would go unrealized. But thanks to 21st century tech-enabled innovation, TANNI is dancing her way into hearts and minds. She is channeling every bit of pain, anxiety and insecurity she experienced growing up into her artistry. Her courage and resilience coupled with her passion and gift are empowering generations to believe in themselves. TANNI is on mission to challenging notions and stereotypes around living with a disability. She is leveraging her innate gift and talent for creative dance, state-of-the art technology, and some amazing style, to bring a modern and disruptive interpretation to a traditional art form, while inspiring women and girls all over the world to not put any limitations on their dreams!
Together, we can give all the girls in our lives confidence in what is possible when they are authentic, original, and, dare we say, different, because their uniqueness is their superpower.
I’ve spoken with hundreds of moms over the past 18 months, and despite our ethnic, social, economic or other differences, we’ve all had similar conversations with the young girls in our lives and we want MORE for them.
We want toys, dolls and play experiences that reflect more color and culture diversity, more shape and size diversity, diverse abilities, more inclusive and empowering narratives, and more authenticity and depth in the representation of what is possible for our girls.
We are all concerned about the negative consequences that result from conventional play experiences that do not reflect the originality, resilience, and empowered spirit we celebrate in the girls and women we admire.We want our girls to KNOW, in their minds and spirits, that they are FIERCE! We want them to be bold in their pursuits. We want them pursue the possibilities that exist outside the boxes the world may try to fit them in. We want them to confidently live out loud — to be the trailblazers, innovators, dreamers, and everyday superheroes they were destined to be!
Each Royelles avatar represents just one of a myriad of life and career possibilities available to our girls. We have carefully crafted their individual stories and life experiences to offer insights into paths in Science, Technology, Engineering, the Arts and Mathematics look like. That is what the #royellesrevolution is all about — inspiring girls to revel in their uniqueness, embrace their authenticity, and explore their dreams without inhibition. Empowering them to value themselves just the way they are.
We're on a mission to place 1 million Royelles avatars in the hands of 1 million girls, regardless of their socio-economic status. Backers have the opportunity to gift Royelles avatars to girls in need through our partner organizations.
Emerging Girls is an initiative of Black Women's Blueprint which engages girls around the issues of black feminism, anti-violence, creative healing arts, political empowerment, and reproductive justice.
GirlGov is a Women And Girls Foundation program created by teen women for teen women. It is designed to provide local girls with the opportunity to learn, first hand, about civics, government, philanthropy, youth organizing, community involvement, women’s history, and leadership.
Royelles avatars are MORE than just dolls. They are superheroines, carefully crafted works of art, girl magic personified, reflections of the inspirational and aspirational qualities that we see in all our girls!
Royelles are REAL — fierce females who are changing global realities, women and girls who are living authentically, knowing that they are ENOUGH, and understanding that what sets them apart as different, is what equips them to make their special mark on the world.
We’re also excited about the technology-enabled components that we will layer on over time to make the Royelles play experience truly immersive and holistic! We recognize that life and social cultures of girls of the 21st century includes robust tech and social-enabled dimensions and the Royelles will not disappoint! Their stories and life journeys will come alive in powerful ways. The tech-enabled Royelles experience will include an enhanced educational and interactive play components that foster inclusion, collaboration and co-creation amongst the community of empowered girls. Look out for our stretch goals that will reveal more.
We spent the last two years prototyping, tweaking, and refining this initial collection of avatars. We conducted extensive market research, facilitated multiple focus groups with moms, guardians, and young girls, and created a few iterations of prototypes until we perfected our designs and approach.
We researched and visited manufacturers around the globe and identified a partner we trust to bring our vision to life just the way we imagined it. We have filed design patents, trademarks, and copyrights that protect our intellectual property. Now we're finally ready to put all of our planning and preparation into action!
We’re starting off with a limited production run of MARA - The Warrior Princess from our initial collection of 13 Royelles avatars. We need $100K to create the moulds, produce body forms , apparel and accessories, craft phase one educational components that will bring Mara’s story to life, produce packaging, and transport the first run to our distribution warehouse.
As backers and founding members of our community, your support will help us jump start this journey! And you'll have exclusive insights to the process throughout. Once we’ve confidently navigated our first production and have delivered our first Royelles avatars into your hands smoothly, we plan on expanding the collection to include many more that represent a plethora of diverse dimensions celebrated in our girls. As backers - your feedback and input will play an integral role in the creative process.
We’ve got a great selection of rewards for backers to choose from as a thank you for helping us get Royelles avatars into production. For starters, as backers, you'll get to vote on which avatar we produce second to MARA - the warrior princess! We also have some exciting stretch goals to reveal once we meet our goal. Check out a few of our favorites below.
By backing our project, you’re not just buying a product, you’re investing in a truly immersive and holistic experience that will transform the lives of girls all over the world. We hope to build a vast community of women and girls who represent all aspects of feminine ‘Royelle’ty — a living, breathing community of mutual support, respect, and inspiration.
Once we’ve completed our first production run, we plan on accelerating design and production of our mobile application that will feature tech-enabled interactivity, games, educational tools, and fun play components as well as empowering social, educational and shared experience dimensions. This technology-enabled solution will offer a more immersive and truly differentiated experience that connects all girls everywhere.
We also plan on expanding the Royelles avatar collection to include fierce representations of the broadest dimensions of diversity (ethnic, cultural, body shapes, abilities, ages and aspirations) of women and girls all over the globe.
We're on a mission to get Royelles avatars into the hands of 1 million girls in the next 3 years with the goal of igniting them and empowering them to celebrate themselves for who they are! But we need your help to get our first production run off the ground and we need your support to build and sustain our community. Thank you for joining the #royellesrevolution!
Risks and challenges
When it comes to designing and bringing a product to market, there are always risks. The great news is that we’ve done a lot of work to minimize what could go wrong and will leverage our experience with successfully manufacturing fashion products for the US market to deliver our rewards prior or, at the very least, by our estimated delivery date. If something unexpected occurs, you can be confident that we’ll communicate any delays and adjusted timelines as they arise.
We’ve chosen a global manufacturing partner that we’re confident in and are limiting this first production run to a very small set of Royelles avatars to ensure that we and our partner can deliver in excellence. Importantly, our partner has extensive experience with manufacturing and exporting high-end fashion dolls brands and toys for the US and other international markets to include North and South America, Western Europe, Asia, the Middle East, and Australia. Our partner designs and manufactures their own high-end proprietary brand. They have a global footprint that attracts revenue from multiple international markets. Importantly, our partner meets all international quality and safety requirements.
That said, when producing a product, sometimes small tweaks will need to be made to the designs in order to efficiently produce them at scale. The manufacturer may need more time to produce rewards if our campaign accelerates beyond the pace or scope we were expecting. Overseas shipping delays of the finished product can occur. To that end, we’ve chosen a delivery date that we’re quite confident we can meet, even if a few unexpected delays do occur, and whatever happens, you, as our backers will be kept in the loop.Learn about accountability on Kickstarter