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Heirloom quality, ultra-thin, automatic watches. Versatile, fashionable and affordable. With a unique suede strap.
Heirloom quality, ultra-thin, automatic watches. Versatile, fashionable and affordable. With a unique suede strap.
Heirloom quality, ultra-thin, automatic watches. Versatile, fashionable and affordable. With a unique suede strap.
339 backers pledged $125,749 to help bring this project to life.

About this project

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Rossling & Co - Ultra-Thin Automatic Watches & Suede Straps

$125,749

339

Hello! We are watch enthusiasts and entrepreneurs. Last year we launched our first Rossling & Co. watch design on Kickstarter. The response was overwhelming. The huge success meant that we learned a ton about bringing a quality watch to market. The feedback from our 1280 backers has been amazing.

We decided to develop a luxury automatic watch that would keep the aesthetics and affordability of the Rossling & Co. brand.

An automatic or self-winding watch stores the energy from the motions of your arm and uses it to power itself. It does not require a battery. It can be picked up after years of storage and start working right away.

In a world of disposable watches, we wanted to make a watch that would be worn for many years and passed down to the next generation - a watch fit to be an heirloom, in the tradition of the finest watchmakers.

Designing the watch

It was important for us to keep a minimalist design that blends classic and contemporary styles. We were inspired by classic European designs of the 1920’s and 1930’s as well as the Bauhaus style. The result is a very clean, uncluttered look featuring Rossling & Co.’s signature blue hands.

For the watch to be stylish but also convenient to wear and easily fit under shirt cuffs, we wanted to achieve an ultra-thin design – something that is very rare and very expensive in the world of automatic watches. Through careful engineering, we were able to keep the case thickness at 9mm or 0.35”.

For versatility, we opted for a 40mm case size. It makes for a watch that can be worn casually as well as in a more formal setting. The size is great for both men and women.

We innovated with a unique strap made of genuine suede giving the watch a rugged yet luxurious feel and look. We decided to also include a leather strap for a more traditional look.

Quality Materials, Exceptional Movement

Coming in to our second Rossling & Co. watch, we knew exactly what we wanted in terms of materials and movement. We used solid stainless steel for the case for its durability and strength. We used a sapphire crystal for added scratch resistance.


We tested different materials for the watch strap and decided to include 2 interchangeable straps with each watch. We opted for a genuine suede strap. Suede is a noble material that is luxurious, durable and beautiful. It can also be dressed up or down depending on the occasion.

We also included a leather strap for a more classical and traditional look.

Last but not least, we needed to decide on a self-winding mechanical movement for the watch. After a lot of research, testing, studying specifications and technical drawings, we selected the Miyota Calibre 9015 movement.

Miyota is a Japanese manufacturer with a reputation for quality, reliability and precision. The Calibre 9015 is an exceptional self-winding movement featuring a 42-hour reserve. It is a 3-hand movement with date complication that has been favorably compared to the ETA2824 movement used in luxury watches such as Baume & Mercier, Bell & Ross and Tudor. The Calibre 9015 is ideally suited for the heirloom quality automatic watch we wanted to create.

Credit: Citizen Watch Co., Ltd.
Credit: Citizen Watch Co., Ltd.

Specifications

  • Case Diameter: 40 mm
  • Case Thickness: 9 mm
  • Lug/Strap Width: 20mm
  • Drilled Lugs (easy strap changes)
  • Sapphire Crystal (scratch resistant)
  • Solid Stainless Steel 316L Case and Caseback
  • Japanese Miyota Cal. 9015 Automatic Movement
  • 20 mm Genuine Suede Strap with Leather Backing
  • Extra 20 mm Genuine Leather Strap
  • 5 ATM (50 m) Water Resistance
  • Lacquered wood presentation box

Making Prototypes

After we completed the design and finalized the technical drawings, we partnered with manufacturers to create prototypes of the Rossling & Co. automatic watch and its unique suede strap. We had established great relationships with reliable suppliers, which helped us greatly in communicating exactly what we wanted.

The different parts of the watch were produced through a variety of processes such as molding, polishing, machining and then carefully assembled. After several weeks, we received our first prototypes. We were blown away. The Rossling & Co. automatic watch looked great, worked great and felt great on our wrists.

Our plan

We are now ready to make the Rossling & Co. automatic watch available to our backers. We have completed the final design and all specifications. We have technical drawings ready. We have been testing several prototypes and are fully satisfied with the look, feel and quality of the watch. Our manufacturing partners have confirmed that they are ready to start production as soon as we give them the go-ahead.

Once we place the order with our suppliers, they will start the manufacturing and assembly of the different parts of the watch. The completed and assembled watches will then be shipped to us for final inspection and testing.

Our previous Kickstarter project taught us a lot about quality control. We have developed a thorough protocol that covers the functional and cosmetic aspects of the watch to ensure that every single watch leaving our shop is flawless.

We need your support

We need to order a minimum of 200 watches to keep the price reasonable, and that's where you come in. By becoming a backer of our project, you will help us pay for the first production run, and in exchange you will receive a beautiful watch with an impressive spec sheet at a highly discounted price!

By pledging today, you are securing a luxury Rossling & Co. automatic watch and making sure you receive it as early as possible. You are also locking in the special Kickstarter price. The first 50 backers will get a watch for $329 ($170 off the retail price of $499). The next 100 backers will get a watch for $359 ($140 off retail price). 500 backers will get a watch for $399 ($100 off retail price) and all other backers will get a watch for $429 ($70 off retail price). If you wish to buy one watch and give one watch, we made a combo of 2 watches available for $699 ($300 off retail price). In addition, all US backers get FREE shipping.

Our reach only goes so far beyond our networks. Liking us on Facebook or sending a few quick emails to friends and family can go a long way to help ensure the success of this campaign!

We hope that you love our watches as much as we do and pledge your support in order to receive one of the very first Rossling & Co. Automatic watches!

Thank you so much for being a part of this project!

Risks and challenges

We realize creating and delivering a product is a complicated process and often comes with unexpected challenges. That is why we have been preparing. We gained tremendous experience through our previous Rossling & Co. watch project on Kickstarter last year.

We have spent the past several months making sure our supply chain is in check. We have well-established relationships with reliable watch manufacturers and strap makers. We have experience and we are prepared to deal with fulfillment of goods. We also have contingency plans for all the steps that are out of our control.

We are going to keep our backers informed during the production process. We'll do this with regular updates and sharing pictures as often as possible, for example when manufacturing of the watch cases is completed, during manufacturing of components, during final assembly, when the packaging is produced, etc…

If somewhere along the way we find that there is a setback in production, or that we cannot make the timeline, we will keep all of our backers informed.

In the end, we want to make Rossling & Co. a long-lasting brand of affordable watches. We will do whatever it takes to fulfill our promises and to deliver watches that will exceed our backers’ expectations!

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  1. Reward no longer available

    Pledge $329 or more About $329

    SUPER-EARLY BIRD! Receive one (1) Rossling & Co. Automatic Watch with suede strap + 1 spare leather strap ($170 off retail). FREE SHIPPING in the USA.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  2. Select this reward

    Pledge $359 or more About $359

    EARLY BIRD! Receive one (1) Rossling & Co. Automatic Watch with suede strap + 1 spare leather strap ($140 off retail). FREE SHIPPING in the USA.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 99 backers
    $
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  3. Select this reward

    Pledge $399 or more About $399

    Receive one (1) Rossling & Co. Automatic Watch with suede strap + 1 spare leather strap ($100 off retail). FREE SHIPPING in the USA.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 150 backers
    $
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  4. Select this reward

    Pledge $429 or more About $429

    Receive one (1) Rossling & Co. Automatic Watch with suede strap + 1 spare leather strap ($70 off retail). FREE SHIPPING in the USA.

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
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  5. Select this reward

    Pledge $699 or more About $699

    GET-ONE-GIVE-ONE Receive two (2) Rossling & Co. Automatic Watches with suede straps + 2 spare leather straps ($299 off retail). FREE SHIPPING in the USA.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    15 backers
    $
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Funding period

- (35 days)