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Rooted is opening a storefront offering organic coffee & plant based food!
441 backers pledged $55,262 to help bring this project to life.

About

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$55,262

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As husband and wife, we embarked on a small business venture in our first year of marriage. With hopes of spending more time together and showing up to a job every week that we’re passionate about, Rooted was born. We started small with many markets, caterings, and events. 4 years ago we got the opportunity to be a vendor at our local Walnut Creek farmers market, 10 minutes from our home, in the city we were both born and raised in. I can still remember getting the call, my heart knew intuitively that this was going to be something good. Rain or shine we’ve showed up, put linens on plastic tables, brought buckets of waffle batter, gallons of coffee, and love in our hearts. We leave Sundays feeling exhausted and emptied while being simultaneously filled up and encouraged. We feel honored to serve our tribe, honored to be a part of community, and honored that our customers say yes to small business, yes to family business, yes to local, and yes to organic, ethically sourced products. (If you’re a customer, pat yourself on the back because saying yes to Rooted means saying yes to your deeper values which makes you freaking AWESOME.)

Our time has come to transition into our next calling, Rooted 2.0, which is a brick and mortar storefront cafe. We hope to share our love of plant based food and specialty drinks with more people while also offering a space for people to feel known, valued, and appreciated. Our dream from day one has been to open a storefront, so after nearly 6 years of being mobile, we feel more ready and equipped than ever! 

We found our home at Oak Park Blvd in Pleasant Hill, on the border of Walnut Creek,  right near the bike trail. Our shop will be a cozy 700 square feet, with some inside seating, outside seating and lots of parking spaces! Please support what you can to help our dream come true! 

Risks and challenges

We signed the lease and got our keys September 1st, 2018. We just submitted our plans and drawings to the health department for approval which will take at least four weeks for approval. We hope to begin build out by Mid-October which includes knocking down walls, refining the customer bathroom, adding outside seating, bike parking, ripping up tile, and changing out the front doors and windows. We also will be gathering equipment like an espresso machine, waffle irons, mixers, blenders, and more. We hope everything will be complete by December 1st so we can do a month of soft openings and adjusted hours with our official grand opening January 1, 2019!

Your funds will specifically help us purchase:
-Ice machine ($3,000)
-(2) waffle irons (60 waffles per hour, each!!) ($1,300)
-freezer ($500)
-cold display case (grab n go Buddha bowls, noodle salads, parfaits all day) ($2,000)
-commercial mixer ($2,000)
-9 foot espresso bar with a 2 tap kegerator and hand wash sink built in (nitro cold brew and kombucha on tap!) ($10,000)
-miscellaneous stainless steel tables and shelving ($1,000)
-cost of taking down main diving wall to make the space more transparent and also resizing bathroom/changing plumbing plus new tile ($25,000)
-permits (3,000)
-light up signage on building ($10,000)
-adding additional outdoor seating and bike parking ($2,000)
-bar seating and stools ($1,000)
-painting and decor ($1,000)

The $ goal for Kickstarter is less than the amount needed to open our doors, so any amount extra given will be absolutely put to good use for build out and equipment!!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Local special: a cup of coffee & a hug

    Receive a coupon for ANY drink to be redeemed at the cafe plus a hug of gratitude from Jon and Jenny!

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    26 backers
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  2. Select this reward

    Pledge $25 or more About $25

    Tote-ally Rooted

    Limited edition farmer’s market tote bag - Rooted style! Cute & ecofriendly! (Can be shipped to a friend) (also get a cup of coffee and hug voucher!)

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    Ships to Only United States
    63 backers
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  3. Select this reward

    Pledge $50 or more About $50

    BREAKFAST DATE

    Coffee and waffles vouchers for 2! All the espresso shots....all the toppings...! (GF options always available) // never expires

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    68 backers
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  4. Select this reward

    Pledge $75 or more About $75

    CrossFit Fam!

    One-of-a-kind Rooted shirt plus a pound of our most caffeinated coffee! // muscle tank for ladies & triblend crew for men

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    25 backers
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  5. Select this reward

    Pledge $75 or more About $75

    I KICKSTARTED IT!

    Show your support with this Limited edition kick starter t-shirt plus a pound of organic coffee! // men’s and women’s fit on soft triblend material

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    11 backers
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  6. Select this reward

    Pledge $75 or more About $75

    Rooted in Plants

    For our plant based tribe: Rep your plant power with this limited edition t-shirt! The beautiful design can be worn simultaneously as a reminder and a statement :) printed in women’s and men’s fits on an Earthy colored tri blend material. Comes with 2 recipe cards for two of our most beloved vegan waffles, so you can make at home!

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    10 backers
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  7. Select this reward

    Pledge $100 or more About $100

    Dollar for dollar gift card

    Give $100, get $100. Can be used at the shop or at our farmers market booth!

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    79 backers
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  8. Select this reward

    Pledge $125 or more About $125

    Rooted Swag Bag

    Stay warm, cozy, and rooted all winter long with a hoodie, handspun ceramic Rooted mug, and pound of organic coffee! Limited edition, super soft, super cute, made in USA and printed locally in Concord!

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    Ships to Only United States
    Limited 63 backers
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  9. Select this reward

    Pledge $250 or more About $250

    VIP voucher for our soft openings

    Join us for a secret soft opening! Voucher good for any 2 food items & any 2 drink items // Enjoy some treats, a gingerbread latte, a glimpse at the menu, & first tastes. Each leave with a handcrafted Rooted mug, limited edition t-shirt, & pound of coffee. Limited quantity!

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    Limited 16 backers
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  10. Select this reward

    Pledge $250 or more About $250

    MUG CLUB

    This reward is a beautiful, hand spun ceramic mug made by our friends at MAEK ceramics in Clayton. Beautiful design, colors, and finished with a rooted logo stamp. This mug gets you free hot drip coffee everyday for 2019! (Or TEA!)

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    12 backers
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  11. Select this reward

    Pledge $500 or more About $500

    2 tickets to our VIP opening + SWAG!

    All the new Rooted Gear from the kickstarter launch plus an invitation for 2 to our special soft opening party!! (Two sets of hoodies, shirts, handcrafted mugs, tote bags, beans)

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    6 backers
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  12. Select this reward

    Pledge $500 or more About $500

    GIFT CARD

    This reward is a dollar for dollar match on a gift card. Give $500 to our project and get a $500 gift card to spend at our cafe!

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    Limited 10 backers
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  13. Select this reward

    Pledge $1,200 or more About $1,200

    PRIVATE COOKING LESSON WITH FRIENDS

    You and 7 friends: The Rooted team will teach you tricks and tips while you sip on drinks, nibble on snacks, and get to work! Leave with a full belly & a custom Rooted apron! (Morning and evening options available // expires in six months // limited quantity)

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    Limited 3 backers
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  14. Select this reward

    Pledge $1,500 or more About $1,500

    Hall Of Fame

    These special backers get to design a one-of-a-kind tile with your family‘s name that will be displayed on the wall of our cafe! Also includes swag for your crew: 5 limited edition t-shirts, 5 hoodies, 2 mugs, a tote bag & a pound of EACH of our 8 organic coffees! (baby onesies optional!) Can be shipped :) (also includes 2 VIP tickets to our secret soft opening!)

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    4 backers
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  15. Select this reward

    Pledge $5,000 or more About $5,000

    PARTY!

    Rooted takes over your kitchen with a hands on brunch or dinner for you and 25 of your closest friends and family. Full waffle and coffee bar or flat bread pizza and from scratch drinks! (Menu adjustable based off allergies & preference) Dessert included!
    (Also includes “wall of fame” tile reward)
    Northern California only // Must be redeemed within 1 year.

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  16. Select this reward

    Pledge $10,000 About $10,000

    ROOTED COMES TO YOU!

    Wedding, birthday party, family reunion, you name the party and we’ll be there to cater up to 100 people! Full waffle bar (allergy/preference accommodating menu) PLUS full coffee bar. PLUS all the swag for you and your crew! (up to six people) (Hoodie, t shirts, mugs, & tote bags, pounds of coffee)
    *also includes HALL OF FAME reward which is your family’s name on a tile displayed in the cafe!*
    Northern California only // Must be redeemed within 1 year.

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Funding period

- (21 days)