The Rootbox is a smart, eco-friendly makeup organizer designed to harmonize all of your beauty products in one place.
Like its predecessor, the Rootbox Mini is perfect for any minimalist, as it only uses the interior lattice design to organize brushes and stationery.
Our goal was to design a timeless makeup box with the balance of simplicity and flexibility. The Rootbox is the first lattice interior organizer for any makeup brush or tool. Its lean design can fit any desk, while its height allows a variety of storage options.
For makeup lovers, this is the perfect everyday box.
- Display your makeup brushes/tools upright
- Dry your brushes horizontally
- iPad and iPhone friendly
- Removable drawer to store your beauty necessities (foundation, blush, eyeshadow, perfume and more)
- Highlight your lipstick/nail polish collection on the top drawer
The Rootbox is made of eco-friendly, renewable bamboo and is handcrafted in California.
The Root Theory was created by two childhood friends with a background in graphic and product design. We combine our everyday experiences to create innovative designs where form follows function. Our vision is to revolutionize everyday essentials for women.
While our lives are enveloped with innovation and technology, we noticed that some of our daily essentials have not evolved with current times, like our makeup bags. We decided to create a smarter makeup organizer that will be easy to clean, organize and highlight our beauty essentials. We started selling our initial designs on Etsy and at local craft fairs. Along the way, we received a lot of support and even feedback to improve our design.
After a year of redesigning, we are very excited to officially launch a more versatile and robust Rootbox on Kickstarter. The funding from Kickstarter will help cover our manufacturing cost, time and materials to continue growing our product line.
Please feel free to contact us. Thank you!
https://www.etsy.com/shop/theroottheory
Travel through our early prototypes, initial designs and then into our final Rootbox...
Thank you for your support!
http://modelcitizenmakeup.blogspot.com/2015/11/yall-know-im-super-duper-eco-friendly.html
Risks and challenges
There is always some risk involved when transferring a prototype into a production model. However, we will go above and beyond to minimize these risk delays and get you your product on time.
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Funding period
- (60 days)