We’re back! It’s been a long time since we’ve manufactured twin lens reflex cameras, but we’re proud to introduce you to the newest edition to the Rolleiflex Camera family.
Some of you might not remember the golden era of Rolleiflex, so let me take you on a brief trip down memory lane so you can appreciate why this is such an exciting announcement.
Rollei™, a well-known German brand, has over a hundred years worth of experience in camera and optics development. Rolleiflex™ is the name of our premier line dedicated to medium format twin lens reflex (TLR) cameras. The first Rolleiflex™ twin lens reflex camera came out in 1927. For the next few decades, we continued to innovate and push our development of TLRs until we reached our limit. The last Rolleiflex™ TLR update was released long time ago – leaving only vintage cameras behind for true photography enthusiasts.
With a unique but instantly recognizable design, excitingly different angle of view and ability to capture genuine emotional moments, the TLR series has attracted thousands of photographers, designers and celebrities over the years. The resilience of our design and the impact it has had on pop culture have only helped encourage us: we were amazed to see that a camera we were no longer producing would still show up in movies, magazines and art related projects and humbled by the love shown by all of its fans.
Returning to our roots: The Rebirth of the TLR
We gathered camera enthusiasts, experienced technicians, TLR lovers and other camera manufacturers together in order to brainstorm new ideas for how to re-introduce the TLR for the modern era. We’re confident that this new camera will evoke memories of days gone by when in the hands of people who grew up with one in the 60s. But we also want to introduce ourselves to a new generation of analog photographers to help them release their untapped creative potential.
Same look – but unlike any Rolleiflex you’ve seen before.
Over the years, we’ve received countless messages from enthusiasts around the globe asking us if we have plans to return to making Rolleiflex TLR cameras. And while we know that the camera is beloved, we want to change with the times and provide all users an accessible entry point to TLR photography. We developed a new idea and adding the twin lens element and classic design aesthetic in a way that meets the needs of today’s users.
Discover new ways to capture the world instantly
This meticulously designed twin lens camera produces high quality images optimized for use with Fujifilm Instax Mini film. You will be amazed by the wide range of apertures from f/5.6 to f/22, accurate focusing from 48 cm to infinity with cinematic viewfinder and the built-in electric flash with automatic light emission control. This allows you to have a taste of instant photography with the well loved twin lens system that Rolleiflex is known for. We hope to honor our legacy and let all of you enjoy the amazing visuals this camera will produce.
What does an instant camera with twin lenses have to offer over normal instant cameras?
A 1:1 preview of your actual picture in the viewfinder, instead of just guessing.
Shoot from the waist level, eye level, or knee level depending on your subject. Faces turn out most naturally this way.
Control the aperture for depth-of-field effects.
Turn off the flash if you want.
Focus where you want to.
Shoot close up and still get a good picture.
Plus all the usual perks you would find in an instant camera.
A new instant film camera by Rolleiflex™
This camera is packed with amazing creative features that allow you to add your own artistic flourish to the photos you take. With aperture control, long exposure, multiple exposures and more, you’ve got everything you need to shoot awesome analog photos and have an extraordinary experience from composing your photos to shooting them.
Twin Lens Design: Reinhold Heidecke was inspired to make the Rollei TLRs while photographing soldiers in the German trenches in 1916 – the twin lens design provided a periscope approach to focusing and taking photos which radically reduced the risk of the photographer being hit by sniper fire.
Aperture Control: Enjoy shallow depth of field with f/5.6. This allows you to get the most out of the instant film format and really help your subjects stand out.
Viewfinder Design: A Fresnel anti-glare coated viewfinder that is operated at waist-level allows you the perfect set up for street photography while on the move: shoot photos any time just by looking down.
3-element Aspheric Lens: Takes sharp images bursting with detail, and has a focal length of 61mm.
Magnifier: As with traditional Rolleiflex cameras, our new instant TLR camera includes a magnifier so you can take a closer look.
Accurate Focusing: Adjust the focus manually so you can eliminate excess noise and hone in on what matters most.
Ambient Light Meter: Don’t worry about having to figure out the exposure, simply check the green/orange light to know if the exposure is correct. Then just point and shoot!
Multiple Exposure Mode: Create beautifully layered images by exposing a frame as many times as you like.
Long Exposure Mode: Keeps your shutter open with B mode so that you can unleash your creativity in light paintings or anything you could imagine.
Fulfilling the needs for the modern-day users
Portable: 30% slimmer than traditional twin lens cameras with simplified knobs and buttons.
Built-In Flash & Flash Off Mode: Lets you decide just how much light you want to shine on your shenanigans.
Exposure Compensation: Lighten or darken your frame with EV+/- so that you can have total control of your photos.
Weight: 525 grams
Instant Films: Uses Fujifilm Instax Mini - the most common instant film and widely available!
The magic of instant film moments
All about the experience and the mood
The instant camera by Rolleiflex™ is a throwback to a classic era of film photography – revitalizing the classic TLR aesthetic but giving modern touches that will help set your analog photography apart from today’s digital offerings. While digital can perfectly capture the world, there’s a lost charm to analog: the dream like, unpredictable photos that you can produce are only limited by your imagination. The world from your viewfinder can seem slower, warmer and more full of life. Every instant photo you share is a real moment filled with sentiment and charm.
Aperture: f/5.6, f/8, f/16, f/22, Bokeh Lens: Aspherical lens with 3 elements, f=61mm Focal Range: 48cm ~ infinity Shutter Speed: 1/500 - 1 second (Mode A) | max. 10 seconds (Mode B = slow shutter) Viewfinder: Twin lens reflex viewfinder with an eyepiece magnifier to lift up
Exposure Control: EV+/-1 Flash: Integrated, electronic flash with automatic light emission control
Power Supply: 3AA Batteries (1.5V) Film: Instant film magazine 54 x 86 mm (w x h) Dimensions: 141 x 102 x 80mm Weight: 525g Box set includes: Rolleiflex™ Instant Kamera, user manual, warranty guide, and 3 AA batteries
We've achieved our 1st funding goal in 22 minutes! We want to thank you from the bottom of our hearts for all the support from you. We will be adding even more amazing accessories to every camera pledge package for the stretch goals we reach! Please spread out the news to your friends and achieve the goal together!
The stretch goal #4 – we will be giving out the Bento Case for Filters if we hit the US$400,000 mark!
All we need is you. Your support. Your shout-out. Your backing. By adding your voice and backing our project, you can directly help us revitalize the Rolleiflex and reintroduce it to a new generation of photographers!
We’re dedicated to delivering a flawless creative camera that fulfills your expectations. Our commitment to excellence means that the first shipment is set to go out in October 2018 – and we’ll keep you posted with updates throughout production.
We’d also like to give a special thanks to MiNT, the enthusiastic team who worked with us to help bring this surprise to all of you. We’re really excited about this new camera and we hope you’ll help us make this amazing idea a reality: your support can help us continue to create even more cameras in the future!