About this project
Adjustable in Sizes 1 through 6, and represents the most affordable fully-adjustable razor on the market by leveraging the patented Rockwell plate system. The Rockwell 6C is perfect for anyone thinking about buying a permanent alternative to a cartridge but was concerned about the starting costs.
The value choice, offering two settings. Size 1 is the perfect place to start double-edge shaving, with no risks of nicks, cuts or discomfort. If you flip the plate over, you can shave on Size 3 - the most popular Rockwell Size for everyday shaving. The Rockwell 2C is less expensive than generic double-edge razors currently on the market, but with the added benefit of Rockwell’s patented adjustability and precision-engineered, optimized blade angles.
We want to make all three finishes of the Rockwell Chrome Series, but we need your help to get there. Here are the pledge levels at which we can make each finish available. After we see which finishes get unlocked, you'll be able to pick your finish after the campaign!
We're so thrilled with the development of the Rockwell Chrome Series that we've already ordered a first test production run to do final mold validations. This has afforded us an awesome opportunity:
We have 750 Rockwell 6C in White Chrome razors that will be ready to ship out in November 2016 - 5 months before the rest of the pledge rewards for this campaign! If you pledge to be a Rockwell Superbacker, you'll receive one of these first 750 razors, be able to give feedback on the construction and performance, and then get another Rockwell 6C (in the finish of your choice) in March 2017! We'll be taking your feedback into consideration while making mold and finishing tweaks before the full manufacturing run for the March 2017 shipment.
We know there are a number of you that are quite passionate about the work we do at Rockwell (thank you!), and we wanted to provide you the opportunity to help shape the future of a Rockwell product.
We've released a number of razors and collections at this point - this chart breaks down the differences between all your options to shave with Rockwell adjustability!
You're in luck! It's available here on our site for immediate shipping. We're thrilled at the positive response the 6S's flippable plate design has received, and while we're excited to offer the Chrome Series at this incredible price point, the 6S in Stainless Steel isn't going anywhere!
All other razors pretend that everyone’s skin and facial hair is the same. That’s why some razors give you cuts, some give you ingrown hairs, and some are just uncomfortable to use. We’ve solved that issue with Rockwell Personalized Shaving – you’re guaranteed to find a Rockwell setting that’s right for your skin and facial hair.
Our backers and customers tell us that shaving with a Rockwell razor is the best shaving experience they’ve ever had – and that’s no coincidence! We’ve put hundreds of hours into studying the razor blade’s interaction with skin and facial hair to determine how to universally reduce cuts and ingrown hairs. Rockwell Engineered Blade Angles are the result – a particular blade shaving angle that lets shaving be a pleasant ritual instead of an unpleasant chore.
In large part due to the overwhelming support of Kickstarter backers, Rockwell’s patented “flippable plate” design has been thoroughly tested and validated. Thousands of thrilled customers have already backed or bought a Rockwell 6S in Stainless Steel. The results are in – this razor design may be the best in the world!
The Rockwell 6C and 2C use double-edge razor blades, which Rockwell sells for 10 cents each. We're also including 30 free Rockwell blades for every backer - that'll cover you for your first month!
If you already have a favorite brand of double-edge blade, no problem! The Rockwell Chrome Series works with any double-edge blade on the market. You’re not locked into a specific "blade system" or subscription. The choice of blade is always yours.
Cartridges can cost from $1 to $5 each, but double-edge razor blades are available for 10 cents each - from our site, Amazon, and most drug and grocery stores. We think our blades are the absolute best value on the market, but feel free to try other blades too - we're okay with an open relationship.
We’ve already taken care of the final design and even confirmed the molds for the Rockwell 6C and 2C, all that’s left is full manufacturing. Take a closer look!
Shipping charges will be waived for North American backers whose add-ons post-campaign bring thier total pledge to over $50, and for international backers whose total pledge is over $100.
We'll have a bunch of optional add-ons available after the campaign, including the Rockwell Blade Bank, and Rockwell Stands to match each of the Chrome Series finishes.
Rockwell Razors is an experienced product design and manufacturing team, and it all started on Kickstarter. In 2014, while still in college, we launched our first campaign for the Rockwell 6S in Stainless Steel. Then, earlier in 2016 we launched a campaign for the Rockwell Model T. Both campaigns were successfully funded well beyond their goals. We are dedicated to providing incredible shaving value to our thousands of backers all over the world. After not being satisfied with the first version of the Rockwell 6S in Stainless Steel that was delivered to our backers in our 2014 campaign, we upgraded the design and manufacturing, made a whole new product, and delivered it to every backer of the campaign at no additional charge. In fact, VentureBeat asked us to write a guest post on that incredible journey. Since the Model T was funded in May 2016, manufacturing has progressed on schedule and we fully expect to deliver to our backers on time. We take fulfilling our promises to you very seriously, and have the track record to prove it.
We’re running a Kickstarter campaign because we believe in smart manufacturing, which means checking with our backers to determine if the Rockwell Chrome Series is a project worth pursuing and finding out how many of each model and finish to manufacture! This is especially important because the Chrome Series has up to 6 variants – based on two model variants and up to three finish variants. We simply cannot afford to manufacture all of these variants without proven demand. This is where your support for our young company comes in - by backing this project, you help shape the future of Rockwell by identifying which models and finishes will be most popular – and you get an incredible deal in the process. The Rockwell Chrome Series 6C and 2C will never again be available at this price point!
Rockwell Razors is an experienced product design and manufacturing team, and it all started on Kickstarter (with both the Stainless Steel 6S campaign and the Rockwell Model T campaign). We're dedicated to providing incredible shaving value to nearly ten thousand backers all over the world. After not being satisfied with the first version of the product delivered to our backers from our previous campaign, we upgraded the design and manufacturing, made a whole new product, and delivered it to every backer of the campaign, at no additional charge. Actually, VentureBeat recently had us write a guest post on that incredible journey. We take fulfilling our promises to you very seriously, and have the track record to prove it.
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
Risks and challenges
Building an excellent razor leaves very little room for error; angles must be precise and weight must be perfectly distributed. We want everyone to find their perfect shave, so we've worked, and continue to work hard to get everything just right.
The founders, engineers and designers of the Rockwell Chrome Series have worked on the ready-for-manufacturing design for 18 months, adjusting the razor and our prototypes according to requests and suggestions of our testers. Those manufacturing our razors have decades of experience manufacturing similar precision instruments. As a result, we are extremely confident in their ability to manufacture a razor to our particular specifications, and the feedback of our backers.
This isn’t our first rodeo - we’ve successfully delivered on a Kickstarter before, and we’re going into this with much more experience and a little wiser. We’ve confirmed all our dimensions and manufacturability, with multiple options, well in advance of launching this campaign. We are extremely confident in our ability to deliver the high quality Chrome Series razor you expect, and in delivering it on time. That being said, there are some crazy, unexpected things that can happen in manufacturing and shipping that could delay you receiving your Rockwell Chrome Series razor. This includes unexpected mold failures, product assembly delays, and longer than anticipated time between shipping to a backer and the backer receiving the shipment. We’ve accounted for these possibilities, and others, in our current timeline. We don’t expect delays in delivering the Chrome Series, but if something unexpected happens, we believe we have the track record to prove we will do truly whatever it takes to get the product we promise delivered to our backers.Learn about accountability on Kickstarter
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