Share this project

Done

Share this project

Done
Try our small batch, organic, fair trade coffee, shipped direct from roast in recyclable & collectible tins, designed by Stef Mitchell.
Try our small batch, organic, fair trade coffee, shipped direct from roast in recyclable & collectible tins, designed by Stef Mitchell.
363 backers pledged $28,670 to help bring this project to life.

About

Rocks & Gravel Coffee: Organic Eco-Roasts To Your Door project video thumbnail
Replay with sound
Play with
sound

$28,670

363

   

What is Rocks & Gravel Coffee?

Rocks & Gravel Coffee is a local, organic Full City Roast, shipped direct from our roaster, in recyclable, collectible coffee tins. It tastes great and gives back! 

"It takes rocks and gravel, baby... to make a solid road" – Bob Dylan

What is our plan?

Our vision at R&G is to build our membership of coffee drinkers, by selling limited edition coffee tins and having refill coffee sent fresh and direct from the roaster to your door. Our goal of $20,000 on Kickstarter will give us the resources to:

  • Print first batch labels, tins, stickers, T-shirts and Mugs
  • Roast the first batch of delicious coffee and send it out to you
  • Pay our talented artist, web designer and videographer
  • Custom build a Rocks & Gravel Coffee cart for pour over (Chemex) coffee
  • Set up our office and put systems in place for customer service

What is our product?

We like to keep it simple. We have one roast to start with. We have chosen a Full City Roast, which is in between a medium and dark roast, perfect when prepared as a pour over (Chemex) or as a cold brew. Our coffee is also delicious as espresso or any way you like it. 

There are two ways to order it:

  • Limited edition collectible tins (12 OZ) for $18.99
  • Discount refills (10 OZ) for just $11.99
Our bean in a recyclable tin, fresh from the roaster
Our bean in a recyclable tin, fresh from the roaster

Why is our coffee so delicious?

Most coffees today are roasted too long and become burnt and bitter. Our beans are wet washed and sun dried to minimize toxins, offering coffee drinkers a clean caffeine high with no jittery feelings. 

Our Full City roast
Our Full City roast

Our roaster doesn't burn the bean, which is what happens with a French roast or higher. Instead, our Full City Roast has the right balance of bite and aroma, bold and chocolatey with a smooth and smoky flavor. Great for pour over single cup or in the Chemex for multiple cup brews.

Full of natural oils and anti-oxidants
Full of natural oils and anti-oxidants

Here's some nerdy facts about our bean:

  • Cooperative:  La Florida Cooperativa
  • Certifications:  Fair Trade, Smithsonian Bird Friendly
  • Region:  The Chanchamayo province in the Junin region of Central Peru
  • Altitude:  1,200 – 1,400 meters
  • Variety: Bourbon, Catimor, Typica, Caturra, and Pache
  • Harvest: March – August
Our clean beans before the roast
Our clean beans before the roast
 

How does our coffee give back?

Our coffee give back in four main ways:

  • Planet friendly – our packaging is 100% recyclable and reusable
  • Community & animal friendly – our coffee beans are fair trade, USDA certified organic, 'bird friendly' and shade grown
  • Customer friendly – Rocks & Gravel Members get $1 off their next coffee tin order when they refer a friend
  • Artist friendly – our artist, Stef Mitchell, receives a royalty for every tin sold

What do you get if you make a pledge today?

Any pledge amount counts. Find the one that best suits you. Get started with a Limited Edition Pledge Tin or join the R&G Crew with a quarterly or yearly membership

We hope that you will get involved and become part of the R&G crew, by making a pledge to get a whole year's supply of fresh coffee for just $250. Annual membership comes complete with three different limited edition tins and nine additional monthly refills. On top of that we will gift you a Rocks & Gravel T-shirt, limited edition Mug and Pour Over Cup. We think it is a killer deal! 

What are our most popular kinds of pledges?

  • 'Pledge' Edition R&G Coffee Tin (12 OZ) - $25 - limited edition signed collectible tin of R&G coffee (shipping incl.) 
  • 3 month membership - $100 - 1 tin + 2 months of refills (comes with a free Pour Over Cup) (shipping incl.) 
  • 1 year membership - $350 - 3 tins + 9 months of refills (plus a free R&G T-shirt, Mug, & Pour Over Cup) (shipping incl.) 
For memberships: Our gift of a Pour Over Mug for single cup brews
For memberships: Our gift of a Pour Over Mug for single cup brews
Prototype R&G limited edition Boarder T-shirt
Prototype R&G limited edition Boarder T-shirt
Prototype R&G Limited Edition Bear Mug
Prototype R&G Limited Edition Bear Mug

What are some special pledge rewards?

  • If you like 'dream catchers' our chief of communications Sophie Ward will hand make you one for just $75. It will come with your first specialty R&G coffee tin.
  • If you are a Kin fan, you can pledge $10 and receive a limited edition cover EP by Isaac and Thorald Koren of The Kin with an R&G collectible sticker. If you are even more of a Kin fan, you can pledge $1500, receive a yearly R&G membership, and enjoy your very own 'Musical Robberyby The Kin in NYC. 
  • If you are a big fan of our artist, Stef Mitchell, you can pledge $750 to receive your own original full size Stef Mitchell original artwork. This last pledge comes with a full yearly R&G membership.
  • For the big spenders, we have the option of your own private 'Salon Dinner Party' event hosted by our team for a pledge of $2500 or higher.

Why do we want to make a coffee cart?

We intend to build our own wooden coffee cart for pour over coffee, so we can bring R&G coffee to the streets! This will fit two people, one to measure, grind and prepare the individual pour over cups of delicious coffee, and one person to handle the customers. 

The cart will tweet its location @rocksandgravel and will also travel to music festivals, cycling races, local markets and busy street corners. We think it is a unique cart in that it is focused on pour over coffee and offers a freshly brewed cup of coffee to every customer.

Prototype Pour Over Coffee Cart
Prototype Pour Over Coffee Cart
Reclaimed wood Pour Over Bar for the cart
Reclaimed wood Pour Over Bar for the cart

What is our story? 

Rocks & Gravel Coffee began last year while I was cycling along the Delaware river with my brother and partner in crime, Thorald Koren. 

On our ride we stumbled across a local organic coffee roaster. After meeting the two brothers who run the roaster, we began discussing the possibility of bringing to life a coffee that tastes great and also gives back. 

In collaboration with artist Stef Mitchell, we designed a tin that is both collectible, reusable and gives back both locally and globally. 

Will you help us build a solid road?

None of this can happen without you. Our goal is to raise $20,000 to produce the first batch of coffee and tins, pay our wonderful artist, build the website, and send our product to your door. Check out our pledges below to join the Rocks & Gravel crew.

                                                 THANK YOU!

Founder, Isaac Koren
Founder, Isaac Koren
Brand Director, Thorald Koren
Brand Director, Thorald Koren
Artist, Stef Mitchell
Artist, Stef Mitchell
Chief of Communications, Sophie Ward
Chief of Communications, Sophie Ward
Product Manager, Ashley Maher
Product Manager, Ashley Maher
Business Development, Georgina Koren
Business Development, Georgina Koren

Risks and challenges

There are many challenges that face new businesses:

HOW RELIABLE IS THE SUPPLY?
We have made sure that we have a solid relationship with our local roaster so that we can guarantee delivery of fresh coffee to our drinkers. Our importer has solid working relationships and we look to pass on the benefits to you.

HOW DO WE KNOW IT TASTES GREAT, ALWAYS?
We have tested our roast on a large group of friends and family and coffee connoisseurs and the response has been very positive, so we are confident in how the coffee tastes, especially when prepared as a 'pour over' or as a 'cold brew'. Our Full City Roast is best and most pure when prepared in a 'pour over' set, so that is why we include a pour over set in both the 3 month and yearly membership pledges.

HOW IS YOUR CUSTOMER SERVICE?
Our team, the Rocks & Gravel Crew, are fully engaged to make customer service both personal and enjoyable. Coffee is about play and good work relies on it.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Some gravel on the road... Thank you!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    STICKER PLEDGE
    Pledge $5 and get a collectible Rocks & Gravel Sticker designed by Stef Mitchell.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $10 or more About $10

    KIN PLEDGE Pledge $10 and receive one collectible Rocks & Gravel sticker designed by Stef Mitchell, and a limited edition signed cover album, 'The Rondo Sessions' by Isaac and Thorald.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    30 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $15 or more About $15

    COFFEE SAMPLE PLEDGE
    Pledge $15 and receive a half ounce sample of our delicious Rocks & Gravel Coffee bean sent to you in a recyclable bag and a limited edition sticker.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $25 or more About $25

    LIMITED EDITION COFFEE TIN PLEDGE
    If you pledge $25, you receive one of the first tins from the original batch of Rocks & Gravel Coffee. All first run tins will be numbered and signed by the artist, Stef Mitchell. Your collectible tin of Rocks & Gravel Coffee will come to your door direct from our roaster.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    95 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $35 or more About $35

    COFFEE TIN & POUR OVER PLEDGE If you pledge $35, you receive collectible tin of Rocks & Gravel Coffee (as described above) PLUS a limited edition Rocks & Gravel pour over cup with which to make your daily brew!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    96 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $50 or more About $50

    T-SHIRT & COFFEE PLEDGE
    If you pledge $50, we will send you a signed collectible tin of the first batch of Rocks & Gravel Coffee, as well as a special limited edition Rocks & Gravel T-shirt, designed by Stef Mitchell.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    26 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $75 or more About $75

    DREAM CATCHER PLEDGE
    Pledge $75 and receive a handmade dream catcher by Sophie Ward, and a collectible tin of the first batch of Rocks & Gravel Coffee, signed by the artist Stef Mitchell.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $100 or more About $100

    THREE MONTH MEMBERSHIP
    If you pledge $100, we will send you a signed limited edition collectible tin, and two months worth of coffee refills, plus a pour over cup to brew your coffee with.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    36 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 150 or more About $150

    NYC COFFEE CRAWL! Come on a journey through the streets of NYC on a tasting spree of the finest coffees she has to offer. Coffees included in pledge.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $175 or more About $175

    GUEST ART DIRECTOR Don't like coffee but still want to support? Get involved in the creative process! Be on the design board as we design our label for the specialty coffee tin with Art Director Stef Mitchell. Comes with a collectible Rocks & Gravel sticker and T-shirt.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $250 or more About $250

    HANDMADE WOODEN POUR-OVER BAR Pledge $250 and we will have made for you, a recycled tropical hardwood three-cup pour over bar to rival your Nespresso countertop. This piece will look beautiful in any setting or on any kitchen-top. Handmade by a New York based globe-trotting furniture designer. Shipping included.

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $350 or more About $350

    R&G CREW - FULL YEAR MEMBERSHIP
    If you pledge $350, you join the crew! It is a one year commitment to receive three collectible coffee tins and nine refills of fresh organic coffee delivered to your door monthly. You will also receive a limited edition Rocks & Gravel T-shirt and Coffee Mug. That is not all! You will also be gifted a special 'pour over' cup, so you can brew the perfect cup.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $450 or more About $450

    PATRON OF THE ARTS PLEDGE
    If you pledge $450 or more, you will receive a full year membership, extras included, and also be invited to the annual Rocks & Gravel Dinner Salon for two people (VIP status) on the house!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $500 or more About $500

    POUR-OVER BAR & ANNUAL MEMBERSHIP Pledge $500 and we you will receive a full year membership with extras, PLUS a recycled tropical hardwood three-cup pour over bar to rival your Nespresso countertop. This piece will look beautiful in any setting or on any kitchen-top. Handmade by a New York based globe-trotting furniture designer. Shipping included!

    Less
    Estimated delivery
    Ships to Only United States
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Select this reward

    Pledge US$ 650 or more About $650

    ROAST YOUR OWN BATCH PLEDGE:
    We will take you to our local roaster and you can roast your own batch of coffee. You will learn everything there is to know about the process and be able to drink your very own batch! This pledge includes the full annual membership as well!

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge $750 or more About $750

    ORIGINAL ARTWORK PLEDGE
    Pledge $750 and receive a full year membership, extras included, plus an original Rocks & Gravel artwork by Stef Mitchell, signed, framed and delivered direct.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Select this reward

    Pledge $1,500 or more About $1,500

    MUSICAL ROBBERY PLEDGE
    Pledge $1,500 and you will receive a full year membership as well as your very own personalized 'musical robbery' by The Kin (flights and accommodation not included)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge US$ 2,500 or more About $2,500

    SALON PLEDGE
    Pledge $2500 or more and receive a full year membership, extras included, as well as your very own Salon dinner party, hosted by Sophie Ward and Isaac Koren at your own house or restaurant of your choice.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (45 days)