Funded! This project was successfully funded on December 20.

Update #23

Looking Back... Looking Forward

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It's been a while since CES in Jan, when we made our last public demo with ROCKI hands-on. During this time, we've been busy focusing on getting ROCKI PLAY shipping and ROCKI App launched. The great news is ROCKI PLAY is shipping and ROCKI App is now available on Google Play Store, as you have seen in the last two project updates.

We feel it's about time to do a recap, and a preview of what's coming. 

Looking Back...

  • Feb 2013 : Conceptualized as Project RHM (Revolutionize Home Music)
  • Mar 2013 : ROCKI name decided after a survey showed 99% of people remembers the name
  • Aug 2013 : 5 hardware designs later, the 5th design finally met the 3 key ROCKI principles a) Below $50 retail price b) Small & pocket-sized plug-in rather than a box c) Flexible & scalable development platform to support open standards and advanced development - Nov 2013 : Launched ROCKI Kickstarter campaign with ROCKI PLAY
  • Nov 2013 : Successfully funded within the first day
  • Nov 2013 : Announcement of second product ROCKI PLAY+ with digital connectivity (HDMI Audio & Optical TOSLink)
  • Dec 2013 : Successfully closed Kickstarter campaign with US$220K raised in 25 days from over 2000 backers
  • Dec 2013 : ROCKI webshop opens for those who missed the Kickstarter www.myrocki.com/buy
  • Jan 2014 : First live demo of ROCKI to the media at CES
  • Jan 2014 : ROCKI Inside launched, all-in solution complete with ecosystem for Speakers Brand / Manufacturers to launch Wifi Speakers instantly
  • Feb 2014 : ROCKI PLAY began shipping
  • Mar 2014 : ROCKI App (Android) launched in Google Play Store 

Looking Forward...

  • Mar 2014 : Complete shipment of ROCKI PLAY to all Kickstarters and Webshop pre-orders by mid March
  • Mar 2014 : SXSW : Launch of ROCKI for Music, engaging with musicians, labels and anyone who has a stake in the music business
  • Mar 2014 : SXSW : ROCKI @ SXSW
    Mpress Records Event, Soho Lounge 15 March,
    first public hands-on for music enthusiasts at SXSW with Try & Buy 
  • Mar 2014 : SXSW : Exclusive "Rachael Sage LOVES ROCKI" Limited Edition of ROCKI PLAY available at SXSW
  • Mar 2014 : ROCKI PLAY begins shipments to first Distributor in Netherlands, followed by other distributors globally, taking logistics into consideration, expect availability in online reseller shops in April
  • Apr 2014 : ROCKI App (iOS) launches * currently iOS users can use Airplay before the app is ready
  • Apr 2014 : ROCKI App for WindowsPhone, BB10, FirefoxOS, UbuntuOS, SailfishOS, Tizen 
  • Apr 2014 : "D.O.N.S. Loves ROCKI" and "Skip&Die Loves ROCKI" musician collaboration editions of ROCKI PLAY begins shipments to pre-orders and to the artists
  • Apr 2014 : ROCKI PLAY+ begins shipments
  • May 2014 : New partner product with ROCKI Inside launches (more information soon) 
  • May 2014 : ROCKI Live launches trials (more information soon) 

In addition to the above, we are also working on releasing our ROCKI API to community developers within this time frame.

Streaming Services...

As for streaming services, as you might already know our vision is to stream all music services so everyone could enjoy streaming on all/any speakers and musicians via streaming services would have enlarged audience on every speakers. SoundCloud is already implemented and we are working hard on bringing Deezer, Spotify and Google Play Music to your ROCKI. Don't worry if your favorite streaming service is not mentioned here, remember our ROCKI vision is very simple : all music (including all streaming services), from every phone/device, to all speakers, for everyone. Remember that ROCKI & Music Streaming services is a partnership between ROCKI and the music streaming service. Some may have open API for public use, some may not. It is a mutual relationship and for the partnership to work, there needs to be mutual respect. We certainly respect and work with the rights and wishes of the partners, and also work with the pace of the partners. We believe when we (including the ROCKI community) have patience and respect for the partners, only good things can come. The widespread availability of streaming and the partnerships ROCKI is able to work with would probably be unthinkable a few years ago. Today streaming has a very strong momentum and is just getting better and better. It is interesting that yesterday Beats Music announced the public release of their API, with immediate availability. Naturally our developers immediately downloaded and looked at the API and the first evaluation looks good. We hope to bring more news of that soon too. Rest assured, we are working hard to ROCKI the world. 

ROCKI 7 Colors : Paint It BLACK, ROCKI GREEN, Submarine YELLOW, Hot Chili Peppers RED, Deep PURPLE, Pink Punk PINK and the 7th Backer's Choice : Clockwork ORANGE
ROCKI 7 Colors : Paint It BLACK, ROCKI GREEN, Submarine YELLOW, Hot Chili Peppers RED, Deep PURPLE, Pink Punk PINK and the 7th Backer's Choice : Clockwork ORANGE

According to industry sources, ROCKI is at least 6 months ahead of other potential competitors, and have a time and price advantage. We fully intend to maximize this advantage with our aggressive pace of development in the ROCKI ecosystem - products, app development, services, market, partners, users, developers, musicians. Watch out, we will ROCKI you. 

Cheers and ROCKI on!
Team ROCKI
www.myrocki.com

Facebook : www.facebook.com/myrocki | @ROCKI
Google+ : gplus.to/myrocki | +ROCKI
Twitter : www.twitter.com/myrocki | @MyROCKI
Instagram : www.instagram.com/myrocki | @MyROCKI

Email for Kickstarters : kickstarter@myrocki.com
Email for ROCKI Webshop : shop@myrocki.com
Email for Press : press@myrocki.com
Email for Partners (Musicians, Streaming, Resellers etc) : partner@myrocki.com
General contact : info@myrocki.com


Update #22

ROCKI app now available on Google Play

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On March 1st we opened up a whole new chapter and published the first release of our app on Google Play. We are tremendously proud to announce that we have ROCKI PLAY shipping to backers as well as an app to familiarize yourself with!   

ROCKI app in Google Play store
ROCKI app in Google Play store

We´ve been working day and night to get where we are today. The app launch is really a pubic beta and backers that pledged for the beta package will be first to test drive the ROCKI system. We are really looking forward to seeing ROCKI in action everywhere and hope we can count on your constructive criticism to make it even better! Various music services and lots of nifty features are on our programming list to be implemented over the course of the next weeks/months. Oh and we will be putting up a short tutorial about the app this week too. 

So, if you're on Android, install the app and let us know what you think! Rate the app on Google Play and go social with your experiences! Of course if you run into any trouble don't be afraid of sharing that either, we will be ironing out a few things in the next couple of weeks.

From every phone... 

So now that the Android app is here, next up is the iOS and HTML5 app to support all of you with iOS and Windows phones. We anticipate the release of those to be very soon and we will keep you updated here and on our social channels as we go along. iOS users that have received their ROCKI PLAY can either wait for the app or use a workaround: configure the ROCKI PLAY using the web interface and then play to ROCKI with Airplay. Instructions on www.myrocki.com/ios

Update #21

We are shipping!

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You heard that right! We have started shipping out the very first batch of ROCKI PLAY yesterday of about 100 to the earliest KS backers! Production and prep continued today and we will pick up some speed from monday on. As for the order of shipment, we are keeping to the KS backers list (starting from the earliest backers). We expect to be able to complete all ROCKI PLAY shipments (Kickstarter backers first, followed by webshop pre-orders) within 3 weeks. 

The packaging is temporary packaging for Kickstarter backers. A box (that also fits in a letterbox) is being made for webshop / ecommerce sales. This current temp packaging is a bubble envelope for physical protection and a electrostatic bag for electrostatic protection. Of course every backer received a card with a word of thanks (you made this possible!) and simple instructions on how to contact us, where to find support etc. As we have mentioned before, everybody gets a Paint It Black ROCKI, together with a extra ROCKI Cover in the color of your choice (we're throwing in a random color as an extra if your choice actually was Paint It Black).

Thanks to everyone for being patient with us! We couldn't have done this without you and we will work diligently to further develop the ROCKI ecosystem, from software to new products! Don't forget to share your videos and pics with us! ROCKI ON! 


Update #20

So what's going on?

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Dear Backers,


First of all, our sincere apologies for the belated update regarding the shipping delay. We understand the commotion we've caused but we hope to explain it a bit in this update so stick with us.

Happy Chinese New Year to those celebrating the Year of the Horse. A week before the New Year, production staff in the factory started leaving for travelling home in the villages. For some of these workers it could be a 30 hour journey by train and bus. While we anticipated the Chinese New Year holidays, we did not foresee the "great migration" this year started earlier than other years, and with more people choosing to go home rather than stay in the factories. Perhaps it's a sign of the rising quality of life. It caught us by surprise and we were unable to complete the production.

This is where we are at: 

The ROCKI's and the ROCKI covers have been produced (good!). What needs to be done is the process of loading the latest firmware onto the ROCKI's and test each ROCKI before they go into their box and out to you. Last thing you want is a non-working ROCKI after all the anticipation!

ROCKI production units
ROCKI production units
ROCKI production covers
ROCKI production covers

We've been negotiating with the factory hoping that we can persuade some of the workers to come back earlier to start production, but alas that was not possible. The factory will be resuming full operations on the 10 February.

To speed up the process of assembling ROCKI + ROCKI Cover, we'll be assembling all of them with Paint It Black color by default (fyi, Paint It Black is the most chosen color). 

For those with single ROCKI,
-- if you've chosen a color other than black, eg. Hot Chilli Peppers Red, we'll be adding the Hot Chilli Peppers Red cover in your package. So you'll get a Paint It Black ROCKI + your choice of color ROCKI Cover.
-- If you've chosen Paint It Black, we'll add in an extra random color Cover. This way every backer with a single ROCKI gets a Paint It Black ROCKI + a Color Cover. 

For those with ROCKI MY HOME Sets, you'll be getting Paint It Black ROCKI's plus a set of all colors.  

Again, our sincere apologies to everyone for the communication dip and thank you for your understanding and patience.

PS: If you have not received the survey for one reason or another, we will contact you again before shipping out your reward(s).


Update #19

Looking Back at CES and Looking Forward

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Rushing to the CES was the best decision we've made since the close of Kickstarter. The boost we've gotten feels like a "level-up", well more like a 10-level boost. We just knew we had to show up and see what's up, never did we expect the media attention for ROCKI and even an award. So much loving, and positivity. Best of all so much encouragement and thumbs up.

Knowing very well that when we appear on the Digital Experience event to face the 1500 journalists from all over the world, it would have been only Day#17 since Kicstarter with a Christmas and a New Year in between. For that, we've received a lot of praise and encouragement from many people we met, for being brave, in addition to the enthusiasm for ROCKI the product, the system, the idea. We appreciate the support very much. 

It turns out that the plan to focus on the press on one media event enabling us to spend the rest of the show doing meetings turned out fantastically well.

ROCKI Team at CES 2014, Pepcom's Digital Experience Media Event - Shaun, Dennis, Nick, Lorna, Neal - some have jokingly commented that it's almost like a boyband with "one for every demographics"
ROCKI Team at CES 2014, Pepcom's Digital Experience Media Event - Shaun, Dennis, Nick, Lorna, Neal - some have jokingly commented that it's almost like a boyband with "one for every demographics"

**TECHRADAR BEST OF CES AWARD** 

YESSSSS!!! ROCKI has been awarded Techradar Best of CES 2014 Award for the Best Audio Accessory. Our very first award. Thanks!! http://www.techradar.com/us/news/world-of-tech/announcing-techradar-s-best-of-ces-2014-winners-1213389 

PRESS 

The world was in town!! And ROCKI scored with some great coverage, including both TheVerge and Engadget breaking the ROCKI story at the same time within an hour of the start of the event. Throughout the 3 hours, we've spoken non-stop to more than a hundred journalists. 

Some of CES press: 

GLOBAL ALLIANCES 

Some of the industry leaders have been very kind to ROCKI too, great meetings, very positive encouragement and most importantly we are lining up some great projects globally with some great companies and brand names. We'll be working hard with these partners to roll out products and services within the next three to six months. We wished we could name some names here, but alas we can't. Hopefully by Mobile World Congress in Barcelona end Feb, we could possibly have a couple of projects / alliances which may be ready for announcements - cross our fingers! With everyone's help ROCKI will be one step closer to have all your music, from every phone, to all speakers, for everyone. 

DISTRIBUTORS / RESELLERS 

Emerging from Kickstarter success to establishing a brand, a company with long term growth, we would need a regular flow of sustainable income. Distributors and Resellers would help a create that steady income. We've met with some great partners in USA, Canada, UK and Sweden / Scandinavia which together with the already appointed Netherlands / Benelux distributor are expected form the first wave of distributors. More are in communication via email and phone. 

NEXT EVENTS:

  • 22 Jan | Los Angeles | "Technology Meets Music"
    ROCKI goes to Hollywood, attending pre-Grammy events, engaging the music industry, doing our ROCKI-best to free your music to reach every fan on every home audio
  • End Jan | New York City | "New York Media Tour"
    A two-day meet the press tour in New York to further enhance the awareness of ROCKI among some of the best global press centralized in New York
  • 14 Feb & the week leading up to it | Globally Virtually | Valentine's Day
    Feeling like planning something for Valentine's Day - but what? Gotta get our heads cracking!
  • 23-27 Feb | Barcelona | Mobile World Congress
    The largest gathering of the mobile industry where ROCKI demonstrates the relevance of ROCKI in enabling every mobile phone and every wearable as the center of your home audio

Thanks for supporting ROCKI.

Cheers & ROCKI on!
Team ROCKI  
Facebook : http://www.facebook.com/myrocki | @myrocki
Google+ : http://gplus.to/myrocki | +ROCKI
Twitter : http://www.twitter.com/myrocki | @myrocki
Instagram: http://www.instagram.com/myrocki @myrocki
Website : http://www.myrocki.com
Press Page : http://www.myrocki.com/press
ROCKI Hack & Build Community on G+ https://plus.google.com/b/102299190828448475088

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