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We are a local microbrewery in Queens, New York. Help us put our hand-crafted beer into cans!
We are a local microbrewery in Queens, New York. Help us put our hand-crafted beer into cans!
385 backers pledged $30,555 to help bring this project to life.

About this project

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$30,555

385

THE CAN

The can is the next step for us. Right now you can get our beer on tap at the concessions in Rockaway Beach, at a few restaurants and bars in the NYC area, and at our brewery in Queens, NY. We love when people drop by our tasting room at the brewery and take our beer home in growlers to share with their friends.

What excites us about having a local craft beer business is that fresh beer actually tastes better. With the ability to can on-site we can do what we do with the keg – get fresh beer out within two weeks of it being brewed so that you can have our fresh beer anywhere, anytime.

The Original Rockaway ESB: brewed here in Queens, NY
The Original Rockaway ESB: brewed here in Queens, NY

The Goal

Our Kickstarter goal is set at $30K. Our dream goal is $43K: enough to purchase an entire semi-automated canning line. That would mean that we can hand-pack cans with the help of a machine, and because this is all done in New York you can drop the brewery and watch us do it 2 cans at a time.

History: A Rockaway Brew-mance

We started Rockaway Brewing Co in 2010 as two home-brewers making beer in Rockaway Beach. When brewing in our backyards one summer, we came across the perfect recipe of our ESB and we kept making it over and over again because we loved drinking it. That is when it became clear to us that we had to start a company - this beer was so good we wanted to share it with everybody.

In 2012 after perfecting the ESB, we started brewing commercially on a 2 barrel brew system located in Long Island City, Queens. Today, with the help of John, Flint, and Justine, we are brewing on a 5 barrel system and are excited to keep growing our company and sharing our craft with more of the craft beer community.

The Beer

The Original Rockaway ESB is the beer that started it all. It is the recipe that we kept coming back to during our summers brewing in Far Rockaway and will be the first thing that we will put into cans.

Rockaway ESB is an English style Ale with an American twist. Amber in color with a malty understructure, it is accompanied by smooth hop characteristics to complement a subtle sweetness.

Rockaway Brewing Co. is known for making malty, balanced beer. And no matter how much we grow as a company, we will always stay true to our vision - to craft consistently well-made, quality, fresh beer.

The details 

Over the past few months, we have invested all of our resources into our brewery with our 5 barrel brew system and expanding our tasting room. With your financial backing, we can take the next step toward fulfilling our dream, and get our beer into a can --- which would help us get more fresh great-tasting beer to you.

On the right side of the screen you will see a variety of options that we are offering as rewards for those choosing to be our financial backers. Although we are not allowed to offer alcohol to you, we have some exclusive backers-only swag to share alongside our everlasting gratitude. Take a quick look through what we've got.

Also, please also help us to spread the word on Facebook and Twitter so that we can make our dream happen!

Stickers and bottle opener, in model poses
Stickers and bottle opener, in model poses
Growlers
Growlers
Hand Drawn Poster by Jeanne Lorenz
Hand Drawn Poster by Jeanne Lorenz

On the taps

Other beers currently on tap at the brewery include:

The Summer Ale: A light, bright and crisp blonde with a mild lingering hoppiness that’s sure to refresh during the warmer months.

1875: A pale ale with a medium body and citrusy hops that is named after the first year the trains made it to the Rockaways.

Old School IPA: A beer that combines a fruity malt character and a balanced hop presence to make a kinder, gentler east coast IPA that goes down easy.

Please come and have a taste at the brewery at 46-01 5th Street in Long Island City, NY.

Thanks for your support and we hope to see you soon.

RBCo in recent news:

NYMag writes about us and several other neighborhood breweries.

The folks at Eat This New York chat with Ethan and Marcus in this mini video tour of our brewery.

Gothamist checks out our bottle-conditioned scotch ale, the High Plains Drifter, during this year's NYC Beer Week.

Risks and challenges

As small business owners we know all too well that the best intention and vision has risks - and we have learned step by step that if there are potential setbacks you better take them seriously because chances are... so we have had to learn how to anticipate potential problems and be ready. It's actually why we need the can right now. We sell lots of beer from the tap at Rockaway Beach during the summer but to cover the cost of our new 5 barrel system we need to get our beer flowing even when the season is over. Cans are a way we can keep our growth as a business steady and keep doing what we love doing - delivering fresh and delicious craft beer to you. In order to make sure our process of integrating canning into our company goes as smoothly as possible we have anticipated and planned for the following challenges.

Storage
Because our focus is fresh to market, our plan is to turn over inventory quickly but we are also equipped and ready to store it. We have already negotiated with our landlord on our storage capacity which will need to increase according to demand.

Distribution
Our Rockaway Brewery Co. surf van will be used to deliver the cans. We are planning to add roof-racks made out of surf boards to create additional space. We aren’t gonna lie - maybe the whole can thing is an excuse to retrofit our surf van into the most awesome delivery truck ever.

Staff
Our 5 person team has already rolled its sleeves up and is ready to hand pack. You are welcome to watch us practice our skills. We’re really good.

Label
We're currently finishing label design, then it goes to TTB and SLA for review.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU! A handstamped postcard sent directly to you.

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    24 backers
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    Pledge $15 or more About $15

    The ESB: A handstamped postcard, 4" bumper sticker and a set of two Rockaway Brewing coasters, for you to look at or to set your drink on.

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    25 backers
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    Pledge $20 or more About $20

    The 'EVERYONE' reward: Don't know what else to call this; what is a can without a koozie to keep it cool?! This is the ESB and a koozie. PLUS we will add a can koozie to every single reward above $20! It will look really cool.

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    6 backers
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    Pledge $25 or more About $25

    The Drifter: All of the above and a handmade stainless bottle opener, etched with the name and logo of yours truly.

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    100 backers
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    Pledge $40 or more About $40

    The Drifter and a pint glass to be picked up at the brewery.

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    62 backers
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  6. Select this reward

    Pledge $60 or more About $60

    The Drifter plus an exclusive specially-designed T-shirt for our Kickstarter backers.

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    57 backers
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  7. Select this reward

    Pledge $75 or more About $75

    The Drifter and an empty Rockaway Brewing Company growler of choice to be picked up at the brewery.

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    12 backers
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  8. Select this reward

    Pledge $100 or more About $100

    The Drifter, logo-stamped tote bag and an empty growler of choice to be picked up at the brewery.

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    31 backers
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  9. Select this reward

    Pledge $200 or more About $200

    The Drifter and a limited edition hand-drawn poster by the talented Jeanne Lorenz.

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    Limited 6 backers
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    Pledge $250 or more About $250

    The Drifter, T-shirt, and an invitation for you and a friend to a backers-only party at the brewery on a future TBA date.

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    Limited 15 backers
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  11. Select this reward

    Pledge $500 or more About $500

    An interactive two hour private tour of the brewery for twelve with our brew master, plus we’ll outfit each of you with a T-shirt.

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  12. Select this reward

    Pledge $1,000 or more About $1,000

    Assistant brewer for a day. Sit in on one of our brew days and learn all about what we do. Plus, you'll get all the swag listed above.

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    2 backers
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Funding period

- (30 days)