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BrushyBall speaks and teeth light up in sequence to guide children through follow-the-leader brushing each time they brush.

BrushyBall speaks and teeth light up in sequence to guide children through follow-the-leader brushing each time they brush. Read more
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Funding Unsuccessful

This project's funding goal was not reached on April 5, 2015.

Rob Malen
Project by

Rob Malen

First created  |  8 backed

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About this project

PLEDGE $25 OR MORE AND GET YOUR VERY OWN BrushyBall

Although Kickstarter and crowdfunding may be new to you, I intend to use the backer proceeds to manufacturer, distribute and market BrushyBall. Plus, you can be among the first to get BrushyBall if we successfully reach our $50,000 goal.  If we do not hit the goal, your pledge will not be charged and I will not be able to manufacture.

BrushyBall: The First Ever Toothbrush Coach for Kids

Sparkling white teeth light up in a glowing sequence as BrushyBall speaks to guide young brushers through a follow-the-leader brushing session. Designed to sit conveniently on the bathroom sink, BrushyBall is intended to captivate short attention spans and teach children a complete brushing routine.

Hear BrushyBall's voice . . .

Invented by a Frustrated Father

What do you do when your four year old daughter refuses to brush her teeth properly? I knew that teaching her to brush her teeth for the required two minutes, and in the proper areas of the mouth, could become a monumental task. I knew that I could make the learning easier, and thought that a fun personal coach might do the job.

Now COMPLETE brushing is a follow-the-leader game !
Now COMPLETE brushing is a follow-the-leader game !

“Hi Brushing Buddy. Are you ready to brush?” asks BrushyBall. “My teeth light up to show you where to brush. Just follow me,” coaches BrushyBall. Kids simply have to listen to BrushyBall as he motivates them, "Let's brush our bottom teeth first...and remember to brush in small circles."

Stylish, cute and sized well for bathroom sinktops.
Stylish, cute and sized well for bathroom sinktops.

BrushyBall provides follow-the-leader, interactive fun while coaching youngsters with “You are a super brusher!” The battery operated tech toy holds toothbrushes and is activated by pushing his nose upward.

Simple and Intuitive for Kids
Simple and Intuitive for Kids

BrushyBall encourages children to brush their tongue at the end of each session and congratulates the brusher, “Look at those sparkling white teeth.. Great job! See you next time!"

BrushyBall has a selector switch on the bottom which delivers three different brushing sessions. The six teeth sections will always light up in the same easy to follow pattern for two minutes. Position one shows the lighted teeth, voice guidance and music. Position two shows the lighted teeth with music (no voice). Position three simply shows the lighted teeth.

I believe that singing toothbrushes do not optimize both visual and audible cues and therefore fail to deliver quality brushing education. Their communication typically is an instrumental song while the visual communication is non-existent or is simply one flashing light. This is not optimal communication for users ages 3--8 years old.

BrushyBall was designed with the intent to solve problems:

Motivation: Children commonly lack the desire to brush twice daily and it can be frustrating for parents to constantly demand, argue and negotiate.

Attention Span: Most children can’t stay focused for the two minute duration recommended by the American Dental Association.

Complete Brushing: Children rarely brush all teeth and tooth surfaces. While some of the failure may be due to attention span, a significant part is due to a lack of proper instruction and consistent reinforcement each time they brush.

Technique: It is difficult for children to understand and develop the technique of brushing in small circles, as recommended by the American Dental Association, without demonstration and regular practice.

Nearly five years of work have gone into making BrushyBall a 'retail ready' solution
Nearly five years of work have gone into making BrushyBall a 'retail ready' solution

 BrushyBall's Unique Selling Proposition:

• Personal brushing coach--brushing buddy

• Interactive and fun

• Intends to motivate youngsters

• Intends to captivate short attention spans of children

• Demonstrates brushing technique

• Sits conveniently on bathroom sink

• Holds toothbrushes

• Battery operated - 2 AA batteries included

BrushyBall is launching its Kickstarter campaign in conjunction with National Children’s Dental Health Month, which is sponsored by the American Dental Association in February.

Kids’ tooth decay has hit epidemic proportions with 42% of children ages 2—11 having had cavities in their baby teeth and more than 66% of 16-19 year olds having at least one cavity in their permanent teeth, according to the Centers for Disease Control and Prevention.

To brighten even more smiles, BrushyBall is committed to contributing to Operation Smile, which provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe.

Support us on Kickstarter and you might be among the first in the world to have a personal toothbrush training coach for young brushers.

Or go to BrushyBall.com for additional information.

If you would like additional information about BrushyBall, or to schedule an interview with Rob Malen, please email info@tjsacks.com.

See What the Media Are Saying About BrushyBall

WDIV Detroit Local 4 News

CNBC

WBOY 12 News

The Street

Tumblr Top 100 Hot Picks Profile

infodent24.pl (Poland)

DentalTown

DentistryIQ.com

Marty Jablow DMD

University of Michigan

Stretch Goals

I would start by making additional BrushyBall characters so that parents and kids could have a choice. Here are three prototypes that are currently on the drawing board... 

Here are just a few additional stretch ideas:

--Pursue licensed character alliances from such companies as Disney/Marvel, Pixar, and Sesame Street

--Record in different languages so BrushyBall can be shared worldwide

--Add USB port to the internal recordable chip for downloading new voices and scripts

--Create variety of voice and music tracks to easily download from website

--Add a counter to mark how many times teeth have been brushed, then let the website give points to users of the site based on number of brushes

--BrushyBall stuffed plush toy

--Mini-BrushyBall to hold Tooth Fairy Teeth--1-2”diameter with simple hinge design to hold a lost tooth for placement under a pillow.

Risks and challenges

Almost five years have gone into the development of BrushyBall to raise it from a simple concept to a market- ready super star. Many of the toughest challenges have already been overcome. The primary challenge up to this point has been to obtain funding in order to make the molds and tooling and to produce inventory.

FUNDING
This is the most important risk that BrushyBall faces and it is why this campaign on Kickstarter is so critical. Without the funding for tooling up and producing we are essentially paralyzed at this production ready stage. We will mitigate this risk on our end by doing everything in our power to get our much-needed funding.

MANUFACTURING
I have an experienced factory on my team that has manufactured toys for some of the biggest toy makers in the U.S. They value quality and timing as much as I do - Highly. The pre-production process involves making steel molds and tooling that are used to produce the product. This process will take 4-8 weeks before we can manufacture. The inventory manufacturing process and shipping to our logistics facility will take another 1 – 5 weeks. Unforeseen delays are possible at this stage, however I have confidence in my factory team and I will continue to work closely with them to keep us on track.

GENERAL
BrushyBall has not made it this far without successfully overcoming some big challenges. Although I plan to succeed, there will be hurdles to jump going forward. I am familiar and experienced with the remaining steps, but I am also not alone in bringing BrushyBall to market. I have a talented team covering marketing, licensing, legal, design, manufacturing, logistics as well as dental industry input. I also have an outstanding partner and mentor in the owner of one of Michigan’s fastest growing toy brands.

When a hurdle comes our way we will jump it with a wide scope of knowledge and experience because we are committed to delivering an unrivaled toothbrush coach for children.

Learn about accountability on Kickstarter

FAQ

  • YES, BrushyBall has a selector switch on the bottom which delivers three different brushing sessions. The six teeth sections will always light up in the same easy to follow pattern for two minutes. Position one shows the lighted teeth, voice guidance and music. Position two shows the lighted teeth with music (no voice). Position three simply shows the lighted teeth.

    Last updated:
  • Yes, BrushyBall has six teeth sections and they always light up in the same easy to follow pattern. Both the bottom and top teeth are divided into three sections, right, left and middle. The BrushyBall brushing pattern is always bottom-left, bottom-right, bottom-middle, upper-left, upper-right and upper-middle. Each section lights for 20 seconds while the voice guides attention to each currently lighted section.

    Last updated:
  • BrushyBall will be shipped with two AA batteries which power BrushyBall for 900+ uses. That's more than one year of brushing twice a day! Your young brusher just may be a pro by the time new batteries are required :)

    Last updated:
  • No, BrushyBall goes above and beyond everything on store shelves today because it is the only product that sits on the sink top and uses an audio/visual game to influence what a child is actually doing for two minutes. BrushyBall is truly a brushing coach. Singing toothbrushes time out a two minute session, but a child could simply brush 3-4 teeth for that entire time period and believe that complete brushing has taken place. BrushyBall is the only product that sits on the sink top to make a follow-the-leader game out of brushing while guiding a child to brush each individual section and surface of teeth. BrushyBall really is one-of-a-kind !

    Last updated:
  • Yes, and I am very excited about that. You can see a just a few of the model sketches above and if I can hit my stretch goal funding amount I will be able produce new character versions each with a unique look and voice. I would love to have your feedback on what kind of character you would like to see as a BrushyBall . . .

    Last updated:
  • Yes, in fact there were three patents awarded to BrushyBall and additional intellectual property rights work has been done (and will continue) to protect the first ever sink top toothbrushing coach for kids :)

    Last updated:
  • I LOVE THAT QUESTION! No, one of my stretch goals is to record in every major language so that BrushyBall can be shared all over the world. Keep in mind that nearly 100% of adults, globally, have cavities (Google it) AND there is a direct link between proper oral hygiene and quality of health as we age. As standards of living rise globally there is greater attention and importance placed on oral hygiene. There is an enormous market for BrushyBall to engage.

    Last updated:

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  1. Select this reward

    Pledge $1 or more About $1.00 USD

    Every dollar counts and we appreciate every single one! Get project updates plus my eternal gratitude.

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    Pledge $5 or more About $5 USD

    Smile Guardian | I will be eternally grateful AND your name will appear on the official BrushyBall website Founders' page and you'll get all of our updates.

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    Pledge $20 or more About $20 USD

    Cavity Conqueror | You’ll receive 2 children’s easy-to-hold toothbrushes with the BrushyBall logo. You’ll also receive a pic detailing BrushyBall's design evolution and your name on the BrushyBall.com Founders Page. Plus, you’ll get project updates as we work to bring BrushyBall to life.

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    Pledge $25 or more About $25 USD

    Brushing Buddy | Receive your very own BrushyBall (a $30 value) + 2 children's toothbrushes + updates.

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    Pledge $35 or more About $35 USD

    NEW BackerClub Special | Receive your very own BrushyBall and a super cool t-shirt sporting a stylized big yellow BrushyBall + product updates

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    Pledge $50 or more About $50 USD

    Cavity Fighters | Your very own BrushyBall and just what you need...another t-shirt. But this one is super cool with a big yellow BrushyBall smiley face on it + 2 children's toothbrushes + product updates.

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    Pledge $75 or more About $75 USD

    Tooth Fairy Special | The Tooth Fairy will send you your very own BrushyBall + 4 children's toothbrushes + t-shirt +Tooth Fairy drawstring bag with the BrushyBall logo to fill with a tooth and tuck under your child's pillow.

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    Pledge $100 or more About $100 USD

    Best Brusher Ever | Receive 2 BrushyBalls + t-shirt + 2 children's toothbrushes + Tooth Fairy drawstring bag + updates

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    12 backers
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    Pledge $150 or more About $150 USD

    Brilliant Brusher | Get 2 BrushyBallsl + t-shirt + 4 children's toothbrushes + 4 Tooth Fairy drawstring bags + updates

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    Pledge $250 or more About $250 USD

    Plaque Attacker | Get 2 BrushyBalls + 2 T-shirts + 4 children's toothbrushes + 4 Tooth Fairy drawstring bags + updates

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  11. Select this reward

    Pledge $500 or more About $500 USD

    Entrepreneur Forum | You’ll connect with me, the inventor of BrushyBall (and other inventions) to talk by phone, Skype, séance, whatever, for two 30 minute sessions to discuss your project, idea or anything else. And, of course you’ll get all of the swag listed in the above Plaque Attacker. .

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    Pledge $1,000 or more About $1,000 USD

    Dental Practice Partner | You’ll connect with me, the inventor of BrushyBall to create a custom label BrushyBall adorned with your name and practice logo This feature then applies to all future BrushyBall wholesale orders and of course you’ll get all of the swag listed above in the Plaque Attacker.

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Funding period

- (60 days)