11th of November Sale
We looked at the calendar and noticed that the date is 11.11.17 (or 11.11.17 in Europe) and thought it to be a good excuse to run a special 11th Hour-themed promotional sale on our pre-order store. So this might be a good time to order that item or items that you've always wanted in life but never got around to getting.
The sale will run for the next 11 days, naturally.
Or unnaturally, as the case may be.