AU$ 757
pledged of AU$ 65,000pledged of AU$ 65,000 goal
16
backers
2hours to go

All or nothing. This project will only be funded if it reaches its goal by Tue, October 23 2018 2:10 PM UTC +00:00.

RLYSSBy RLYSS
First created
RLYSSBy RLYSS
First created
AU$ 757
pledged of AU$ 65,000pledged of AU$ 65,000 goal
16
backers
2hours to go

All or nothing. This project will only be funded if it reaches its goal by Tue, October 23 2018 2:10 PM UTC +00:00.

About

 

THE WHY

Seat mounted mudguards work. We surveyed to find out what people didn't like about existing products and set about designing a completely new product to solve their issues. The BUTGRD KS sets a new benchmark for the look and performance of seat mounted mudguards worldwide.   

THE WHAT 

The BUTGRD KS  is different because it snaps / clips directly on to the industry standard Diameter  7 mm  seat rail configuration of almost any bike seat.

Oh ... and a special 7x9 3D Printed version is available for the weight weenies. 

The unique design and engineering of the 3 way self adjusting spring clip covers the market variations in rail spacing and rail diameter. This ensures it fits on seats with 15 mm of clear / free / straight rail space behind the seat clamp. (That's about a little finger width gap for most people,  so go to your bike(s) now and see if you have the room and come straight back)

15mm of available rail ? measured with a ruler?    YES - read on!  

When clipping on your BUTGRD KS you will see some important performance and design improvements instantly,  whether your a  first time BUTGRD  buyer or you're replacing a  product from another brand. 

    
1: It always, yes always  sits "tip up"  and the resulting clean lines look super duper on all or any of your beloved bike(s).  
(Style - Tick)

2: "Tip Up"  simply means more protection, much more protection. The BUTGRD KS  keeps you dryer and cleaner. 
(Dryer & cleaner - Tick) 

3: The clip on attachment is so simple and easy to use that you can now easily transfer your soon to be beloved  BUTGRD  KS across any of your  bikes whenever you want protection on you next ride. 
(Easy ON / OFF - Tick) 


4: It always sits straight to the seat and aligned to the bike. It can't sit crooked / angled because the connector is design engineered  to always self position correctly and hold firmly in place.
(Extra good looks - Tick)  

5: The BUTGRD KS uses an easy snap in fin system to match (and update) your different styles of bike & riding.  If you want this option, choose the appropriate pledge(s). 
 (Multi tasking - Tick) 

 6: If you knock the BUTGRD KS with your leg getting on /off the 3 axis clip lets the BUTGRD KS flex with  light impact and return to its original position. We have also included some cable tie slots as an anti theft feature.  (Secure : Tick)

7: On the technical side:  BUTGRD KS weighs the same (or a tiny bit less) than other savers.  (Weight weeny - Tick)  
It keeps you dryer which means you ride lighter (Faster - Tick ) 
When your chamois is dryer, you can & want go further (Endurance - Tick)  When you go further you get fitter and use more calories and you're then less grumpy and feel better about life  (Health and well-being - Tick).

8: For commuters, BUTGRD's  get you to work dryer (without skid-marks). No more hanging out your smelly wet knicks which makes everyone in the office or change rooms happier and you more popular. 
(More workplace friends - Tick )   

9: In the future, we plan to do some feature fins, have corporate product options, kit matching fins, guest artist graphics and fund raising fin releases for sale on our website. 
(Some special stuff to look forward to -  Tick )

NB: If you don't have 15 mm of rail available ..sorry.  You're in about 5% of all the bikes we surveyed. We need this length to make the product work to our design brief.  Try buying a BUTGRD Race - CITY -  Mountain at rlyss.com.au   

THE WHO

RLYSS (rlyss.com.au)  is a new brand iteration that combines our existing,  new and future products in one place. Our partners are local manufacturers here in Melbourne, Australia.  They have been involved with production engineering, design, tooling manufacturing and product design projects in consumer goods,  FMCG and auto part supply chains for decades. We know them and they know us.

RLYSS's  founder works as a technology broker and facilitator. He has previously worked as head industrial designer / R&D Manager for local manufacturers (AU $25 M +) and designed with some of  Australia's leading industrial design consultancies designing everything from buckets,  containers , bottle caps,   computers, pulleys, rope cleats, rigging products, power tools, kettles, toboggans and even trains.

THE HOW 

The seat rail on most bikes is pretty standard.  Well that's how its meant to be and the fact that its not always like this made the design and development of a serviceable product challenging. Many prototypes were tested and adjusted  to meet the performance brief that it:

  • Must always stay "tip up"
  • Stay on when knocked. 
  • Be easy to connect without any bending, fiddling or tools. 
  • Offer a minimalist design style that looks better than anything else.

Many seats were assessed, measured, toleranced,  materials reviewed, snap fits determined, bending and torsion evaluations completed and manufacturing processes and production costings were estimated. From all these inputs and product range understanding  came a new solution  that is simple to install & remove, is very light, looks stylish and is fit for purpose. RLYSS believe  that  the BUTGRD KS will meet and exceed the expectations of all cyclists wanting a seat mounted saver. 

One problem with most seat mounted mudguards is that polypropylene sheet creeps out of shape over time. This is a common problem with other  mudguards / savers as the extreme bending required to fix it into the seat deforms the part  over time.  Sunlight and heat on one side  only contribute to the problem.
Our original  BUTGRD range overcame this with the zigzag cut -  connection system  isolating the connection bends from the fin section in operation.  The BUTGRD KS  uses a strong plastic part to fix the product  to the seat and a radial crease in the guard / fin engineers an even tension over the entire fin surface to eliminate these problems. 
The combination of the radial crease with the channel feature is a proven part of our existing BUTGRD range that has served the test of time.
These product design and engineering features combine to offer a self supporting  structure that prevents the dreaded sagging / droopy / crooked tail look you often see with other products in the market.      

THE LOOK:

Our consumer testing  said that the BUTGRD KS  looks like a "bought one". That's Australian slang for "its meant to be"  and is often  the products number one compliment !  

A design model of the product
A design model of the product

The connector ensures your BUTGRD KS  is always aligned with the centre-line of the bike. Its clean simple  lines and low volume , " low visual impact" appearance sits discretely within the overall look of the bike and the slim lines disappear quietly into the shadows of any seat. The clean simple curves and lines complement, not challenge,  other high value components and the frame style , overall look of any bike. The subtle transparent, neutral colour of the launch campaign fin seeks to achieve the design intent completely with a range of colour options available to match your ride. 

And then......with all these design elements in play, sitting quietly within the overall look of your  bike, the BUTGRD KS is also a product  that when noticed , creates a strong point of interest for its simplicity and display of purpose.    

MATERIALS, COLOURS & FINISHES

The snap on clip is currently specified as NYLON 6 for its durability and fit for purpose characteristics under normal usage and daily clip on/off activity.  This means that your pledge / purchase will look good, stay black and last for a long time. All the moulded parts in the launch will be black with a light gloss / low sheen finish to keep it subdued. The 3D printed parts are a white Nylon 6 /12 (TBS) dyed black.  Nylon 6 is also recyclable, its unaffected by water and its flexibility makes it a polymer of choice. 

The FIN is made of high quality Polypropylene (PP) sheet. The material is manufactured locally and the high grade specified will hold clean crease lines and edges. 

Color options will be: Carbon Black / Cannondale Green / Giant Blue / Telecom Pink / Ferrari Red & White White.

NOTE: We will contact you when the project is funded closer to fulfilment to confirm details and get your colour option choice.  The default colour will be black if no choice is provided in the survey. 

SIZES & SPECS:

One version of connector ...... but two sizes of fin.


The BUTGRD KS connector is common to all the BUTGRD KS products  and fits a standard rail system  which  makes up about 90 % of the market. The design engineering of the clip feature means that your BUTGRD KS  fits when the gap size between rails is a little bit different to the standard. This  means you can pledge  / buy with confidence.

........but, because we like carbon seat people, we are doing a  special 3D printed pledge  for use with 7 (W) x 9 (H)  carbon / fibre rail systems.  You are paying a premium for this pledge,  but you (or your friend / loved one)  do fit  a particular demographic  for carbon seat owners. 

NOTE: The 7x9 clip on  attachment is a slightly different design and a slightly lower angle than the production version to accommodate the lower profile of most carbon rail seats .  

THE ATTACHMENT:

CLIP ...CLIP to get it on and one big CLIP ( or two small ones) to get it off.

  • NO TOOLS  - Tick
  • NO FOLDING  - Tick
  • NO FIDDLING  - Tick
  • NO ANGLE / ALIGNMENT ISSUES  - Tick
  • NO FUSS - Tick
  • STAY's ON - Tick

THE WHAT DO YOU GET FOR EACH REWARD?  

REWARD (1): Make a PLEDGE without a reward.

REWARD (2):  BUTtGuaRD KS Early pledger 

REWARD (3): A BUTtGuaRD KS 25 (Small) 

REWARD (4): A BUTtGuaRD KS32 (Large) 

 REWARD (5): 1 x BUTtGuaRD KS set. 

REWARD (6): A BUTtGuaRD KS25 3DP-7x9

REWARD (7): 2 X BUTtGuaRD KS sets

THE TIMING:

NOW to LATE OCTOBER 2018 : Fundraising / Promoting / Questions. 

NOVEMBER  - JANUARY  2018: Final Modelling / Design sign-off / Tooling design, Tooling manufacture  and  part sampling  / Graphic Design / Packaging design /  Logistics planning /

JANUARY 2018 - FEBRUARY  2019 : Part sign-off / Production / Postage & logistics arrangements /  Colour choice and address confirmation survey.

MARCH 2019 : WE  PLAN TO SEND THEM TO YOU ! 

THE GALLERY:

BUTGRD KS25 on a ladies seat.
BUTGRD KS25 on a ladies seat.
BUTGRD KS25
BUTGRD KS25
Black & White
Black & White
BUTGRD KS25 (Small) a single speed seat called DUDE !
BUTGRD KS25 (Small) a single speed seat called DUDE !

SADDLEBAG & ROLLS. 

BUTGRD's do work and look great when using soft strap mounted saddlebags or rolls that fit where the strap is attached clearly over the BUTGRD KS clip on feature. 

Saddlebags & rolls that strap on around / over the rear splay out section (the upwards rail section behind the flat / straight attachment section) of the rails are not likely to be suitable for use with any BUTGRD......Sorry,  every iteration is impossible to cover off on.  

If you use a saddle bag/roll which has a physical / bolt on attachment then its unlikely to fit as well unless the seat has lots of rail available .....Sorry again !

The potential for attachment of any saddlebag(s) and roll(s)  is always possible,  but every one has its own special connection or arrangement so  for this reason, we have deferred from providing any recommendation(s).  It's up to you to decide if your products features will work with a BUTGRD. 

THANKS :If you've read this far then you have been on a small part of the journey with us already.   Please ask any questions you have and help us spread the BUTtGuaRD KS word if  you like what were doing ! 

Yep....PLEASE  do help us spread the word if you like the product as social media marketing is a big challenge and you can play a major part in the success of the project! 

Risks and challenges

PRODUCTION:
Our planned production partners have many years years experience designing, researching and manufacturing plastic moulded and die cut parts. All our partners have IS0 9000 - 9001 accreditation. They understand the risks that can pop up in the production processes and supply chains from past experience.
Our tooling & moulded part manufacturing partners come from the FMCG (Fast Moving Consumer Goods) & automotive industry.
The 3D Printed product will be sourced on cost and quality. (TBD)
The fin manufacturer produces product runs of 100 - 500K + for supermarkets and large retail promotions. They have been our production partner for Buttguards (BUTGRD) and Cleatcheats (CLTCHT) for over a decade.
We have worked closely to develop the product range available here to ensure that quality and supply are achievable and can be met. Problems and issues may and will likely occur. We feel confident the relationships we have established and the collective professional experience available to the project will identify issues for management before they arise or become serious, so that you get your products as planned.

Also, this project is budgeted to recover all the expected project costs of tooling, parts, local taxes, Kickstarter & credit card fees ( about 10%) , postage and packaging (which is a big component of the project). We don't want to fall short and not have the capacity to get the rewards to you as planned and expected.

So, if you think it's a bit expensive, please consider the business building element of the project we are funding to achieve and compare the extra to a few beers or coffees. RLYSS is striving to create an ongoing production capability for an extensive BUTGRD KS product range and a solid base for other new products well into the future. Thanks for this consideration of support in advance when you do choose and commit to a reward.

DELIVERY:
If we just achieve our goal: we can do it. We hope to do much better and have planned for this with a number of 3PL (Third Party Logistics) partners lined up to match demand and assist. These have been sourced and introduced to us by experienced Kickstarter founders here in Australia.

NB: Customs and Duties responsibilities and any costs specific to the delivery of the country of destination the reward(s) is/ are delivered to are the responsibility of the reciever.

A COUPLE OF CAVEATS

PARTS: All the clip / connector parts pictured in this project publication are prototypes manufactured to 3D CAD drawings utilising 3D printing. 3D Printed parts perform to the performance requirements of the product and could be used for the entire production if circumstances required such an option. The final product provided will likely vary in part weight, finish and slightly in appearance to accommodate production requirements, material / finish choices and to utilise manufacturing and design improvement(s) we might find in the final development, production design and manufacturing phase(s). The graphic processes and treatment / styling may vary slightly to the representations shown here.

Nothing similar to the BUTGRD KS is known to exist from the observations made in the marketplace & design / patent information reviewed. If you think / know something similar exists or is protected, we would certainly like to here about it ASAP so that we can manage it appropriately.

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Support

  1. Make a pledge without a reward

    AU$
    About $7
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  2. Select this reward

    Pledge AU$ 30 or more About $21

    BUTtGuaRD KS Early pledger

    You get 1 x BUTGRD KS set (SET = 1 x Black clip with 1 x small and 1 x large fin with a single colour option for both) included with this deal to help us get the campaign rolling.
    All we ask in return is that you share the project with every and all your cycling friends around the world ASAP to spread the message and help us reach our target.

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  3. Select this reward

    Pledge AU$ 35 or more About $25

    A BUTtGuaRD KS25 (small)

    1 x BUTGRD KS25 ( 1 x Black clip & 1 x small fin) in your colour option to let you ride more in the damp & wet while your friends who didn't get one suffer with a wet butt.

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    About $25
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  4. Select this reward

    Pledge AU$ 36 or more About $25

    A BUTtGuaRD KS32 (Large)

    1 x BUTGRD KS32 ( 1 x Black clip & 1 x large fin) in your colour option. The large is great for CX, Mountain biking, Commuters and anything you might ride in the mud, rain or wet actually.

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    About $25
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  5. Select this reward

    Pledge AU$ 40 or more About $28

    1 x BUTGuaRD KS set

    You get 1 x BUTGRD set (SET = 1 x Black clip with 1 x small and 1 x large fin with a single colour option for both) This is the do it all with one connector - but you swap fins to match the ride.

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    About $28
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  6. Select this reward

    Pledge AU$ 50 or more About $35

    A BUTtGuaRD KS25 3DP-7x9

    A 3D printed version of the BUTGRD clip that snaps onto 7x9 rails with a KS25 (small) fin. It is a slightly different design to suit the lower height of seats with 7x9 rails.
    (NB: Please make sure that you have the rail space specified with this reward option as 7x9 rails are usually quite short)

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    About $35
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  7. Select this reward

    Pledge AU$ 60 or more About $42

    2 x BUTtGuaRD KS sets

    2 x BUTGRD sets (SET = 1 x Black clip with 1 x small and 1 x large fin with a single colour option for both) to match your bike and your mates bikes so that you can all get out more often together, enjoy more coffee, get fitter and have an excuse to buy more wet weather clothing.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited (599 left of 600) 1 backer
    AU$
    About $42
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