QR Tie: Tech For Your Neck
QR Tie: Tech For Your Neck
High-quality neckties that are truly one of a kind through a unique QR code that you control. Hand-made in America.
High-quality neckties that are truly one of a kind through a unique QR code that you control. Hand-made in America. Read more
About this project
AS SEEN ON
CNET • Instinct • 2D-Code • PandoDaily • socalTECH • Pursuitist • Apparata • QR Codings • QR.Biz
What's In A Tie?
The necktie was once the embodiment of male style and confidence, marking the punctuation of a man's stature with an exclamation point -- a tie meant business. Today, ties are served to us at the department store checkout counter like a platter of limp hors d'oeuvres; an afterthought -- uninspiring and normal.
In today’s techno-media-driven world, we like to make a statement. Whether through our fashion choices or social networks, we control our personal brand and what it says about us.
QRTies are high-quality, hand-assembled neckties which make that statement through a unique QR code printed on the back. Choose your tie style, and through the QRTie website, choose where your code directs people when scanned. You can point the code to your personal website, or use it like a business card. Redirect the code whenever and wherever you want -- your company URL by day, your dating profile by night.
What We're Making
Our first class of ties are named for icons of cinema, each of whom came to define style in their own way. Every tie in this line is 3 3/4" wide, and 55" in length, a cut that's slim (not skinny), with plenty of room to use your favorite knot. Curated by our fashion experts, our inaugural line sets the standard for what should be hanging in every closet. These ties will never go out of style; they're the classics.
NOTE: Colors for The Sidney, The Jimmy, and The Vincent to be decided on by poll.
Our packages offer single ties, 2, 3, and all 6, as well as a “thank you” on our website. For the stylishly eager, we also offer a special party pack (party hats, cups, and QR pasties included). And for the enthusiastic and elegantly fashionable tie connoisseur, bulk orders of 100 ties are an incredible value (ideal for companies seeking to give their workforce a “link up” on the competition).
We've worked hard to ensure that the ties we deliver will be hand-made here in Los Angeles of the finest materials. Your pledges will help us deliver on that promise.
- $20,000 - Manufacturing - Our ties will be individually made here in Los Angeles's fashion district. Not only creating jobs here in America, but also guaranteeing that each tie receives the attention it deserves and doesn't come off of an assembly line.
- $10,000 - Materials - The fabrics in our ties are hand selected by our fashion experts. 100% pure cottons and silks that will hold up beautifully for years to come.
- $6,000 - Fulfillment - We here at QRTie believe in making a difference every way we can. We will provide free shipping both ways in our eco-friendly recycled packaging.
- $4,000 - Development - We believe that our ties quality and design will last you for years and years to come. We want to guarantee that your QR code will work for the life of your tie and are investing in making sure that your links are forever proof.
With a little extra web development, we can add additional analytics to every customer's dashboard on our site. Now you'll be able to see how your collection of ties are performing (do you make a longer-lasting impression with The Charlie, or The Sidney?).
Raising nearly twice our goal, we'll offer a bonus design to select from, as chosen by you -- our Kickstarter friends.
If we get this far, then we've made quite an impression. For being so excited, we'll offer a 65% Off Coupon on your next order (yes, the entire order) once the site is live.
Clearly you're in love with us. Because we can't buy you a drink, we can offer our ties with RFID tags stitched inside to offer additional features for capable phones. You'll be able to share files like business cards, brochures, video clips, or songs, and much more.
Who We Are
We are a small, eclectic crew of Angelenos driven to create a locally-produced, eco-friendly, and high-quality product. Some of us brew beer, some play dodgeball, and some of us come from the land of tech and media. QRTie is our opportunity to create rather than consume, to put something out into the world that is uniquely ours.
We believe that with your help, QRTie can bring old school style and modern day functionality into the world.
Risks and challenges
We've been working on our necktie prototypes for the last few months, but manufacturing the ties is a large operation. To keep production local, the premium fabric bolts and assembly require a bulk order, so we've set a goal to raise enough funding to create 1,000 ties.
We also want to hear from the Kickstarter community about what you want to see in our ties and website; because QRTies are about you and your personal brand.
The money raised from our Kickstarter will fund the following items:
a) place first-run orders for the raw tie materials (fabric, silk, patterns, construction materials)
b) contract our manufacturer in the LA fashion district (measure twice, cut a thousand times)
c) build out infrastructure for packaging and shipping ties, concurrently offering free shipping both ways (Southern Californian mailmen wear shorts all year)
d) ensure a user-friendly and fashion-forward online experience, and guarantee a lifetime link for your tie. (Myspace may have come and gone, but QRTie is Forever!)Learn about accountability on Kickstarter
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