We're about to release the world's first cans of organic, nitro cold brew coffee lattes in three delicious flavors.
OAT MILK: enhances our signature organic coffee with a dash of dairy-free, nutty oat milk.
CLASSIC: adds a splash of organic dairy to our award-winning, organic coffee.
MOCHA: elevates our signature organic coffee with silky oat milk and chocolatey cacao.
They're all creamy, slightly sweet and refreshingly smooth. And they're also all organic, non-GMO and made with the same, award-winning Peruvian beans we've used in our existing line of nitro brews. This isn't our first rodeo, but it's most ambitious undertaking yet and we're psyched to share it here first!
When we started RISE Brewing Co., we noticed the ready-to-drink coffees occupying store shelves were loaded with calories, sugar and fat and contained ingredients we couldn’t pronounce. We wanted something better for ourselves and our friends and we knew we could pull it off.
We spent nearly a year before deciding on a rich, chocolate-y and naturally sweet Fair Trade bean from Peru’s Chanchamayo Valley. During that same period, we experimented and discovered how nitrogen imbued our cold brew with a smooth, creamy consistency that complimented our high-quality, healthy ingredients.
Our team realized it takes time to source each ingredient and even more time to create finished products up to our standards. We remain steadfastly committed to our mission: make high-quality, great-tasting beverages with the freshest organic ingredients possible.
Since launching our award winning Original Black, we’ve wanted to reinvent the latte, but we hadn’t cracked the code until now - over 3 years in the making.
What took so long? It turns out it is surprisingly difficult to put lattes into cans. But not just any lattes - lattes with no artificial sweeteners. Lattes that are infused with so much nitrogen the cans roar when opened and where the liquid cascades when poured. Lattes that taste best served cold, but require no refrigeration. A series of lattes set to be the only USDA Organic nitro lattes in the world.
These brews are just a few more hard-working, caffeine-fueled weeks away from reality and we’re excited to share them with this community first!
Nitro cold brew coffee, commonly referred to as "NCBC" on our team, is cold brew coffee charged with nitrogen (as opposed to carbonation) to give it a rich, creamy head - similar to nitro draught beer like Guinness.
Here’s how we break it down: Cold brew is next level coffee. Nitro is next level cold brew. Organic nitro lattes are next level nitro.
Turn up the volume for the video below and hear our special can roar and witness its unbeatable cascade!
Since Day 1, we’ve valued the direct feedback and engagement of our customers. From hand delivering kegs to operating a pop-up nitro shop in New York’s Lower East Side, sharing our ideas and innovations has been a major factor in our evolution.
As we thought about how to scale that connection to a community of like minded folks, Kickstarter immediately came to mind. It's a place where our existing die hard fans and forward-thinking Kickstarter enthusiasts will get to try these products first.
Backing this project gives you early access to our innovative blends before they hit store shelves nationwide. Moreover, you’ll have our full attention and we’ll use your comments to inform our national rollout and any other tweaks we should make. You’re RISE ‘fam.
Our Mocha has 8 ingredients, our Oat Milk Latte has 7 and our Classic Latte has 6. We’re confident a 5th grader can pronounce all of them!
Questions or comments? Email us at firstname.lastname@example.org and we’ll get back to you right away!
Risks and challenges
This is our most ambitious, complex undertaking to date and it's possible we miss our estimated production timeline. We've done the math and built in time padding for each step of the process, but at the end of the day, innovation is always challenging.
We’ve further done all in our power and spent years finding ethical, quality and reliable partners. At this point, we know them all well and have worked together before. We’ve been to their offices and facilities and have seen why they have such strong reputations for food safety, sustainability and transparency.
Beyond our partners, we have confidence in ourselves. We’ve brought innovative products to market before and we’re ready to do it again. That said, there is always an element of uncertainty when doing something for the first time and it’s possible our launch could be delayed. Although unlikely, the biggest risk we see is things could take a little longer than we’re anticipating. As the earliest supports of our latest endeavor, rest assured, we will do everything we possibly can to delivery on quality and on time.
Throughout the duration of the project, we will update our backers every step of the way, frequently sharing milestones and any foreseeable obstacles!Learn about accountability on Kickstarter
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