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Interviews with innovators, exposing the hidden, crazy, ridiculous side of creativity.

Interviews with innovators, exposing the hidden, crazy, ridiculous side of creativity. Read More
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Funding Unsuccessful

This project's funding goal was not reached on September 28, 2013.

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About this project

We want to do a web show about creativity, entrepreneurship, and uncertainty. And we need your help to do it.

We're going to travel around and interview people who have done amazing things. Things that we look at and say “Wow! That’s awesome!”

But things that, if you were there at the time, you never would’ve thought would work out. You would’ve thought “This is crazy. This is risky. This is ridiculous.”

We’re calling the show “That’s So Crazy, It Just Might Work.”


We’ve already lined up guests for our first ten episodes, and they’re definitely stories you’re going to want to hear.

We’re going to interview people like Derek Sivers, who built into a multimillion dollar business by ignoring pretty much every piece of conventional business wisdom out there.

We’ll interview Wayne White, whose handmade Punk Rock Puppet Shows led to a job making the iconic puppets on Pee Wee’s playhouse.

Or Max Temkin, who helped invent Cards Against Humanity, which turned into the best-selling game on all of amazon.

Or Austin Kleon, who made poems with nothing more than a sharpie and the New York Times. And then he ended up being IN the New York Times, as a bestselling author.

We’ll talk to Aaron Draplin, the prolific and slightly profane designer who brought the world Field Notes.

Or Tina Roth Eisenberg, who brought us Creative Mornings and TeuxDeux and Tattly.

Or Josh Sundquist, who turned a silly rap song about his life as an amputee into a huge youtube following with millions of views.

We'll interview Kyle Steed, who stands against a world of cold digital perfection by crafting beautifully imperfect hand-drawn lettering and illustrations.

People like Shawn Askinosie, who quit his job as a super-successful attorney to become a bean-to-bar chocolate maker who shares his profits with the farmers who grow the beans.

Or Michael Jr. who, after performing on Jimmy Kimmel and in some of the biggest comedy clubs in the nation, decided to take his act into homeless shelters and correctional facilities to the people who most needed a good laugh.

We’ll focus on the stories behind the stories: what it really felt like to take the risks, to make the oddball decisions, to be labeled as ridiculous.

Our hope is that people will watch the show and say “OOOH! So it WASN’T so easy for them! So they DIDN’T really know whether it would work or not….”

And then, our hope is that those SAME people would get inspired to get out there and try their own crazy idea.

The show itself is a perfect example of what we’re talking about. We’ve got a great concept and an amazing lineup of guests, but we don’t have the funding to make the project happen.

But that’s never stopped us before, and it’s never stopped you either.

So how about it, Kickstarter? Will you help us give legs to our idea? Will you help us make this a reality? 

Will you help us with our project that’s so crazy, it just might work?

Risks and challenges

Man, there are all sorts of risks that come with a project like this.

For starters, we're coordinating schedules of ten very busy people in ten different cities. Any one of them could end up having a family emergency, or getting laryngitis on the day of the interview, or being turned to stone by the White Witch from Narnia.

Once the schedules are coordinated, we've got to fly at least two people out to each of those ten cities, which introduces the possibility of travel delays, plane crashes, lost luggage, bed bugs, and jet lag.

Then there's the chance that all the footage gets lost in a sudden burst of EMP from a solar flare. Or that one of the two filmmakers decides to start a union and go on strike against the other one for better working conditions. Or that we run out of coffee during editing. Or that the government reinstates the draft and one of us is sent off to fight for our freedom, or for oil, or for our right to party.

These are just a few of the risks and challenges that come with attempting a project of this nature. Assuming we avoid these, it's fairly certain we'll fall victim to something much worse.

And yet, we shall soldier on. By hook or by crook, we shall complete this project or die within sight of the summit.

Learn about accountability on Kickstarter


  • We'll interview each guest for an hour, then edit that down into a show of about 20-25 minutes.

    We're not going for an overproduced, CNN newsroom sort of interview, though. We just want to sit down with some cool creators and entrepreneurs and have a great conversation about the difficult, scary, and ridiculous parts of the creative process.

    Last updated:
  • This is a web series, which means it will come out over time. We're planning on releasing an episode every month or so, but there's not really a way to show that in the "estimated delivery date", so we chose October 2014 which is when the last episode is slated to release.

    Obviously since the DVD's will have all of the episodes on them, they can't be produced until that point either. But you'll get access to the episodes as they're released online, and you'll also get all sorts of other insider bonus content along the way. You'll be seeing lots of great stuff WAY before October.

    Last updated:
  • All sorts of stuff! We'll be blogging and vlogging (and maybe even clogging) from the road throughout the year. We'll show you our creative process, ask you for input on what questions we should ask the guests, and give you fun facts about our trips and our guests.

    And of course, our company is called, so there are bound to be a few less-serious updates in there as well...

    Last updated:
  • Good question. That's admittedly a little confusing.

    When we launched the campaign, we didn't know for sure whether or not we'd have a t-shirt. Then Kyle Steed came up with this awesome doodle, and we knew we had to make one.

    Unfortunately, at that point the rewards all said "includes everything above", and Kickstarter doesn't let you edit rewards once someone has selected them (which makes perfect sense). So we just had to add the reward and put a big disclaimer on it.

    If you want the $50, $75, or $100 reward AND a t-shirt, no problem! Just add $25 to whichever reward you want (plus shipping if you're international). Same goes if you want multiple shirts (you only need to pay shipping once though).

    Last updated:

Support this project

  1. Select this reward

    Pledge $10 or more About $10 USD

    Get online access to all ten episodes before they go live to the public, PLUS get kickstarter-exclusive behind-the-scenes updates and videos throughout the entire year of production! It'll be the best year you've ever spent with people you don't know in real life.

    Estimated delivery
    67 backers
  2. Select this reward

    Pledge $25 or more About $25 USD

    Everything above, plus you’ll get to download the episodes in DRM-free, H-freakin-D quality, 1080p, all that jazz. Your eyeballs might melt from the beauty and clarity.

    Estimated delivery
    19 backers
  3. Select this reward

    Pledge $35 or more About $35 USD

    ***NEW REWARD!!!***
    Exclusively Awesome Kyle Steed-designed Tee Shirt! At this level, you get your very own, ultra-soft "That's So Crazy It Just Might Work" tee, designed by the incredible Kyle Steed (who also happens to be one of our amazing guests!). This reward level also includes early access to the episodes, a la the $10 reward. PLEASE NOTE: The tee shirt is not included in any of the other reward levels (even though they say "includes everything above"), since it was added mid-campaign. If you'd like a t-shirt AND one of those rewards, simply select the reward you want and add $25 to your pledge. For more info, see the FAQ's

    Estimated delivery
    Ships to Anywhere in the world
    27 backers
  4. Select this reward

    Pledge $50 or more About $50 USD

    Everything above, PLUS we'll give you access to the FULL, UNCUT VERSIONS of each interview from start to finish, in full HD.

    Estimated delivery
    7 backers
  5. Select this reward

    Pledge $75 or more About $75 USD

    Everything above, PLUS we'll throw all of the content (including full uncut versions, edited versions, and some bonus content) onto a DVD for you.

    Estimated delivery
    Ships to Anywhere in the world
    2 backers
  6. Select this reward

    Pledge $100 or more About $100 USD

    ASSOCIATE PRODUCER! A lot of film projects let you be listed as an associate producer in the credits alone. That’s boring. But we’re doing it RIGHT. You’ll get personalized "Associate Producer" business cards, an "Associate Producer" desk plaque with your name on it, and a company ID card that shows your Associate Producer status. Plus you'll be in the credits, of course, and you'll get the DVD and everything listed above.

    Estimated delivery
    Ships to Anywhere in the world
    16 backers
  7. Select this reward

    Pledge $500 or more About $500 USD

    LIMITED! Sponsor-an-episode: 15-second sponsorship spot before the episode. “This episode brought to you by

    , who does

    ”. That sort of thing. Either we can do a simple voiceover with a graphic or you can send us a commercial to put in there. PLUS I'll wear your t-shirt during the interview (you provide the t-shirt). DISCLAIMER: Which episode you sponsor will be determined on a first-come, first-served basis. Also, if your company is weird or inappropriate or conflicts with our guest's interests, we'll have to cancel your sponsorship and refund your pledge. Just FYI.

    Estimated delivery
    Limited 2 backers

Funding period

- (31 days)