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Last year we faked a marathon with over 1000 people from 24 countries. This year, we're faking the greatest adventure race of all time. Read more

New York, NY Photography
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Funded!

This project was successfully funded on March 1, 2014.

Last year we faked a marathon with over 1000 people from 24 countries. This year, we're faking the greatest adventure race of all time.

New York, NY Photography
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About this project

WE DID IT! JOIN THE RACE OR FOLLOW ALONG AT WWW.RIDICULO.US!

Last year, on February 2nd, we got together with over 1000 of our friends from 24 different countries around the world, and we put on the first ever worldwide fake marathon.

We were featured in the New York Observer, WIRED Magazine’s Geek Dad blog, and the print edition of Runner’s World Magazine.


It was amazing, and ridiculous, and unforgettable. Which is why we’re doing it again on May 10th, 2014.

Except, this time we’re stepping up our game.

This year, Run Free is going to be more than a marathon. It’s going to be the most ridiculous adventure race the world has ever seen.

But a project like this only works if enough people do it. And the MORE people that participate, the more awesome the race is for everyone.

Just a SAMPLING of the pictures people posted during last year's race.
Just a SAMPLING of the pictures people posted during last year's race.

Last year during Run Free, we had over 1000 people participate. It was incredible. And the entire day consisted of people taking pictures, interacting with other “runners” online, and being inspired by those people to take even better pictures of their own.

From the simple idea of a fake marathon came bacon aid stations, superhero costumes, and all sorts of other hilarious things we never dreamed people would think of. 

Aid stations? We've got your aid stations right here. And they're stocked with bacon.
Aid stations? We've got your aid stations right here. And they're stocked with bacon.
It takes a real superhero to run a fake marathon!
It takes a real superhero to run a fake marathon!

Our little fake 26.2 mile race ended up going across the Golden Gate bridge, underneath the Eiffel tower, in front of Big Ben, through the Yale University art gallery, in front of the State Capitol of Utah, and across the surface of the moon. 

We also ran through every conceivable weather scenario: rain, snow, sunshine...

We can’t even begin to imagine what you guys will come up with for Run Free 2014. But we can’t wait to see.

So how about it, Kickstarter? Will you help us fake the greatest adventure race the world has never seen?

Risks and challenges

Since we've already done this once, we're confident that we've developed a good system for getting everyone's rewards to them on time. We've got manufacturers lined up, artwork ready, and surveys written.

We also developed contingency plans last year for when things beyond our control keep people from getting their rewards (like lost postage, bad weather, Somalian pirates, etc.).

While nothing is certain, we feel confident that we can do this again.

One more thing: since we recently completed another project (the Procrastinator's Calendar), we wanted to address that here. While the projects SORTA overlap (this one is funding while that one is fulfilling), our plan is to ship out the rewards for that project before this project is even finished with the funding stage. That way the fulfillment phases won't overlap at all. We feel confident that we can handle both of these projects without having one affect the other negatively.

Learn about accountability on Kickstarter

FAQ

  • Yes. While your apprehension is understandable, there's no reason for it. If you were in good enough shape to fake a marathon, you're in good enough shape to fake an adventure race!

    And remember: the race is whatever you want it to be. If some of the obstacles you're imagining are too tough for you at this stage of your fitness journey, just stop imagining those obstacles. POOF! They're gone!

    See how easy this is?

    Last updated:
  • Yes! If you can get five friends to do the race with you, you’ll all save money by pitching in on a Race Team Party Pack.

    Otherwise, simply increase your pledge by the amount of the registration you want.

    For instance, if you’re at the $50 level and you want another $50 registration, pledge $100 at that level. If you are at the $25 level and you just want to add a $10 registration, pledge $35 total at the $25 level.

    After funding ends, we'll send out surveys to make sure we know exactly what you pledged for.

    Last updated:
  • We're not sure! This is our initial mockup, but we'll probably have to adjust a few things for final production, depending on the constraints of the manufacturers (how tiny of details they can replicate, etc.). The basic idea for the logo will be the same, but we may have to make tweaks to translate it to the final product.

    Last updated:
  • Great question! Yes, we'll definitely be sourcing obstacles from the crowd submissions on race day.

    But at the $75 level, we'll work with you on the name and obstacle description too, making it truly personalized.

    Maybe you'll name it the "YOUR NAME HERE TUNNEL OF DEATH!" or the "YOUR NAME HERE TOWER OF FIRE!" or the "YOUR MOTHER-IN-LAW'S NAME HERE VORTEX OF UNHAPPINESS!"

    Last updated:

Rewards

  • You selected
    Pledge $1 or more

    6 backers

    FAKE RACE. REAL SUPPORT. At this level, you're not quite ready for the physical exertion of faking an adventure race, but you still want to show your support. Thanks! Every dollar counts!

    Estimated delivery:
  • You selected
    Pledge $10 or more

    3 backers

    ECONOMY REGISTRATION - Includes everything in the full registration, except no t-shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $20 or more

    98 backers Limited (2 left of 100)

    EARLY BIRD GETS THE SHIRT - LIMITED QUANTITY - Get the FULL REGISTRATION for $5 off, PLUS your race t-shirt will have an early-bird signifier on the sleeve!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    18 backers

    FULL REGISTRATION - Receive a limited, kickstarter-edition racing bib, full registration packet with assorted goodies, PLUS your name will be listed as a participant on our site, www.runfreerace.com PLUS your very own race t-shirt to commemorate your participation.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    17 backers

    MEDAL OF HONOR - Includes Full Registration PLUS race participant medal, which can be proudly displayed in your home or worn around your neck every day in place of (or in addition to) a necktie.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    0 backers

    SPONSOR-AN-OBSTACLE!

    In addition to everything at the $50 level, get a race obstacle named after you! We'll work with you to write a name and description of an awesomely epic obstacle. We can make it funny, or we can make it intimidating, or we can make it ridiculous. Whatever you want!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    3 backers

    RACE TEAM PARTY PACK - Includes SIX full registrations PLUS limited-edition racing headbands.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $175 or more

    10 backers

    CHAMPION TEAM PACK - Includes team pack (as listed above), PLUS medals for all six participants!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (26 days)