Funded! This project was successfully funded on November 30, 2012.

Update #20

Happy Anniversary! Ready for round 2?

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Wow, guys! Can you believe that as of Sunday, it will have been an entire YEAR since Run Free 2013?

That's cause for celebration, right? We agree.

That's why we're launching the next iteration of Run Free: Run Free 2014.

This time, it's more than a marathon, though. It's going to be the greatest adventure race the world has never seen.

Check out the preview link here!

We'll be launching Sunday morning, and we'd love to have your support.

Thanks, guys. And as always... Run Far. Run Fast. Run Free.

-Kyle, Honest Abe, & the rest of Team

Update #19

A few fun facts



Can you believe Run Free is already over a week behind us? It seems like only yesterday we were putting on the greatest fake marathon ever.

We were going back and collecting some cool stats, fun facts, and interesting stories from the race, and we decided "Hey, why not throw these into a blog post?" So we did. Check it out here!

Also, we wanted to let you guys know that we're launching our next project at midnight tonight! We're incredibly excited about this one. It's our most ambitious project to date, and the first time we'll be custom-manufacturing something!

The campaign kicks off at 12:01 AM EST, but you can click over to the preview page and check it out now. Would you help us get the word out?

We'll be posting more Run Free stuff in the next few days, as well as a ginormous post-mortem "What we learned from this project" post, which will go up in the near future. So keep your eyes peeled!

Until then, stay ridiculous!


-Kyle, Honest Abe, & the rest of Team

Update #18 - For backers only

Race Times


For backers only. If you're a backer of this project, please log in to read this post.

Update #17

What to Do on Race Day


It’s here, it’s here! 

After months of planning, producing, ordering, receiving, shipping, emailing, posting, and corresponding, Run Free 2013 is finally here!

We wanted to put together a quick guide to let you know what to do on race day.

First things first: This is a crowd-created event. It belongs to you guys!

Sure, Team came up with the basic framework, got supplies sent out to everyone, and served as a central hub for race information. But from the beginning, we made it clear: this is your event.

In fact, in the original video, we said: “But the best part is this.: This is your race, and you get to make it whatever you want it to be. Some of you may stage fake obstacles like this is some crazy mud marathon. Some of you may even set up fake aid stations so you can get shots of volunteers handing out ridiculous refreshments. It’s totally up to you.”

That’s still how we feel. We don’t want to cramp your style. Have a crazy idea for something to do on race day? Assuming it’s not crude, offensive, illegal, or harmful to yourself or others, go for it!

With that said, the following is a rough framework for how we’d suggest doing things. If you don’t like it, do your own thing! It’s going to be an awesome day either way.

1. Start Time

With racers in 24 different countries, there’s no period of time that will be convenient for everyone to run the race at the same time. 

Even if there was, it’s not like we have a starting pistol loud enough for all of you to hear. As such, we’re recommending that you start the race around 9 or 10 AM in your local time zone. 

Everyone gets a fantastic finishing time (the first-place runner will finish in just over two hours, the last-place runner in just under 3:15), which will mean you’ll be done with the race in time for lunch with your running buddies!

2. Finishing time

We will send out a secret backers-only link to the finish times Friday (yes, that means you'll find out how you did in the race before the race even starts... haha!), so you’ll know when to say you’re done running. 

But our recommendation would be: keep going until you’ve had all the fun you can take. Take a bunch of crazy pictures all over town. Make an event out of it with your friends. Make some cool memories. 

Nobody’s going to be doing the math, and if they wanted to disprove the marathon, it would take them all of two seconds to do so. Don't worry about making it convincingly real. Worry about making it the best day you've ever had.

3. Taking pictures

As mentioned in the race packet, it'd be cool if you'd try to make your running pictures at least a little convincing. Or don’t. It’s up to you. But be creative! 

We want this to be the most amazing, confusing, and awesome race course anyone has ever seen. In all likelihood it will be raining in some pictures, snowing in some pictures, sunny in some pictures… We want people who look at the pictures to go “What the heck is going on here?!” and then to laugh hysterically when they figure it out. 

If you want to set up fake aid stations, awesome! Or maybe you want to set up obstacles, or get a celebrity in your picture. Cool! You have our blessing!

Who know? Maybe you’re going to think of an amazing, off-the-wall crazy idea that hasn’t even crossed our minds yet. If you do, go for it! We are ready to have our minds blown.

4. Posting pictures

What’s the point of having all of those awesome pictures if nobody sees them? 

Share them with the world! 

Post them to our wall on Facebook, and use the hashtag #runfreerace on Twitter & Instagram so that your fellow racers can be inspired and entertained. 

When should you post the pictures? Whenever you want. Just make sure it makes sense with what you’re saying

If you’re supposed to be running, have a friend post the pictures from their account. 

If you’ve finished, you can post them with a caption like “Had a great time running #runfreerace this morning! Found myself in the official race pics!” or whatever you want. 

Whoever posts them, make sure to use the hashtag #runfreerace or post them to our facebook wall so other racers can see them!

Like we said, it wouldn’t be hard for someone to prove that the marathon was fake, so don’t worry about crafting an airtight alibi. Instead, worry about taking the coolest pictures you can and sharing them with the most people possible

5. After the race 

When you’re all done taking and posting pictures, and you’ve fake-run as far as your body will take you, then sit yourself down, reach your arm around, and give yourself a big pat on the back. 

You did it! You helped us make history with the first ever worldwide fake marathon

When you’re done with the back-patting, hop online and check out the pictures other people have posted. 

Leave some comments, give out some likes & retweets, maybe make a virtual friend or two! 

And while you’re clicking around online, maybe think about backing our latest Kickstarter project? Together we can end Infant Beardlessness.  

P.S. If you haven't received your race packet yet, don't lose hope! Check out our emergency backup plan.

Update #16

Run Free-quently Asked Questions



Race week is finally here, and with it a myriad of questions. We thought we’d post this update to answer a few of the more common ones.

But first, a cool factoid: after shipping out all the packages, we realized we have runners in 24 countries! And within the United States, our race will be run in 43 states PLUS the District of Columbia! Pretty cool!

As noted in the introduction to the aforementioned factoid, all packages have been shipped out. Many of you have already received your packages and begun posting pictures online. It’s been crazy to see posts showing up from all over the world. Keep em coming!

With those pictures, though, has come an onslaught of questions from people who have NOT yet received their packages. Essentially, people are wondering:

Where is my package?!

To which we answer: have no fear, friends. It’s on its way!

As noted in a recent update, we shipped everything according to the guidelines set forth by the venerable United States Postal Service, with a few days for buffer. So if USPS said it would take 6-10 business days to get to your country (which they did for many of the overseas deliveries), we shipped with at least 10 business days, but in most cases 12 or 13.

If USPS said 3-6 business days (as they did for much of the United States), we shipped with at least 6 business days, but in most cases 9 or 10.

There were very few exceptions to this, and most exceptions had to do with people filling out their surveys at the last second. Still, we managed to get packages out right away once we had information.

All of that to say, packages shipped at different times based on geography, and some arrived much faster than we’d expected. So have no fear if yours isn’t there yet. It’s on its way!

Our second question is related to the first.

What if I don’t receive my packet by race day?!

First off, do not panic. There are still four or five mailing days (depending on what time you read this today) for you to get your package. Odds are very good that it will get there soon.

At the same time, we realize that there are over 1000 people signed up for this race, and it is unfortunately likely that at least one package will get lost somewhere, because that is how Murphy’s Law works. Despite mailing everything with plenty of buffer, there’s no way around the odds.

Rest assured though, we have a contingency plan for this scenario, which we will announce in a few days. Suffice it to say, you will still be able to participate in the race even if your complete race pack hasn’t arrived.

Finally, we’ve gotten questions like this a few times:

What time does the race start? When will I know my time? When should I start posting pictures?

Those are all fantastic questions, and they will all be answered later this week when we post a detailed “What to do on Race Day” guide. This will give you all the info you need to know in order to not run our fake marathon.

Keep your eyes glued to your inboxes, and if you haven’t received your packet, keep your eyes glued to your mailboxes (perhaps glue one eye to each to be safe).

See you at the finish line!

-Kyle, Honest Abe, & the rest of Team

P.S. A few of you have already started posting pics to try and win Honest Abe's Run Free Photo Challenge. If you haven't read the rules, check em out here. It's the only way to get a medal now that we're sold out!

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