His name is Brodey. People keep calling him Cody. Something has to be done.
Some call it public art. Some call it social commentary on the ridiculousness of awareness campaigns. We call it awesome.
Brodey is a good guy. He’s hard-working, he smiles a lot, and he raises his own chickens for eggs.
Unfortunately, not everything in Brodey’s life is as awesome as he is.
You see, many people are under the impression that Brodey’s name is Cody.
Why is this? No one knows.
Brodey clearly enunciates his name, has a legible signature, and goes by Brodey on all of his social networks.
And yet, these people continue to call him Cody. It’s been happening for years.
As Brodey’s friend, I see the pain that this causes him every day. Beneath the smiling exterior is a tortured soul.
I wanted to help put an end to this. And as a 20-something middle-class male with a beard and a closet full of plaid, I knew exactly what was needed: an awareness campaign.
I put my team on the problem, and we came up with something pretty incredible.
It’s called: “My Name is Not Cody”.
Our goal is simple: to spread awareness of the fact that Brodey’s name is not Cody.
We’ll accomplish this through a three-pronged approach.
First, social media. We’re asking backers of this project to change their profile pictures to Brodey’s face and/or the My Name is Not Cody logo, as a show of solidarity.
We’re also asking you to let your friends know about the issue by using the hashtag #NotCody, and by sharing guilt-inducing posts on facebook.
If tweeting, facebooking, and changing your profile picture aren’t activism, I don’t know what is.
Second, merchandise. What’s an awareness campaign without some swag? How are people expected to know that you’re aware if you don’t have a cool t-shirt? Those are good questions that I don’t have the answers to. That’s why we’ve taken inspiration from some of the best awareness campaigns to date. We’ve got wristbands, t-shirts, stickers, buttons, and downloadable action packs with printable posters and signs.
Third, our billboard campaign. We’ll be renting a billboard in the heart of Brodey’s community that will display his face, along with the words “My Name is Not Cody”. But he won’t be alone on that billboard. You’ll be right there with him. As a backer of this project, your face can be proudly displayed on the billboard, showing the world that your name is not Cody either.
Our research shows that over 62% of the world’s population is not named Cody. Let’s stand together and show the world that we are many. And our names are not Cody.
Risks and challenges Learn about accountability on Kickstarter
The main risk is that we generate so much awareness that Brodey becomes a celebrity, gets attacked by a crazy fan, and is forced to go into Witness Protection, whereupon the director assigns him the name Cody.
It's not an awareness campaign. It's a billboard campaign. To raise awareness.
No it doesn't.
Agree to disagree, man.
What?! How could you even suggest such a thing?! I mean, just think about all of the amazing things that awareness campaigns have accomplished! For instance: (note to self: come back and insert examples of things awareness campaigns have accomplished).
Yes. He is 15 years old and lives in Ozark, Missouri.
Yes. It's weird how often it happens. I (Kyle) have personally witnessed it on a number of occasions. Something has to be done about this.
Good question. For one thing, Brodey is too nice. But more importantly, the problem is too big to address one-on-one at this point. Too many people think Brodey’s name is Cody. Mass media is the only way to solve the problem now.
Our initial goal is enough to pay for one billboard for a month. Additional funds will be used to expand the campaign. Additional billboards, bus bench ads, maybe a TV commercial – there are lots of possibilities.
That depends on how much we raise and who else buys billboard space at the time. There are several options on major trafficways in and around Springfield that we are looking at. We will let everyone know the location as soon as it’s finalized with the billboard company.
The billboard we’re using is digital. It’s basically like a giant TV. We’re buying time on the billboard, but we’re able to switch out different designs during that time.