Some call it public art. Some call it social commentary on the ridiculousness of awareness campaigns. We call it awesome.
Brodey is a good guy. He’s hard-working, he smiles a lot, and he raises his own chickens for eggs.
Unfortunately, not everything in Brodey’s life is as awesome as he is.
You see, many people are under the impression that Brodey’s name is Cody.
Why is this? No one knows.
Brodey clearly enunciates his name, has a legible signature, and goes by Brodey on all of his social networks.
And yet, these people continue to call him Cody. It’s been happening for years.
As Brodey’s friend, I see the pain that this causes him every day. Beneath the smiling exterior is a tortured soul.
I wanted to help put an end to this. And as a 20-something middle-class male with a beard and a closet full of plaid, I knew exactly what was needed: an awareness campaign.
I put my team on the problem, and we came up with something pretty incredible.
It’s called: “My Name is Not Cody”.
Our goal is simple: to spread awareness of the fact that Brodey’s name is not Cody.
We’ll accomplish this through a three-pronged approach.
First, social media. We’re asking backers of this project to change their profile pictures to Brodey’s face and/or the My Name is Not Cody logo, as a show of solidarity.
We’re also asking you to let your friends know about the issue by using the hashtag #NotCody, and by sharing guilt-inducing posts on facebook.
If tweeting, facebooking, and changing your profile picture aren’t activism, I don’t know what is.
Second, merchandise. What’s an awareness campaign without some swag? How are people expected to know that you’re aware if you don’t have a cool t-shirt? Those are good questions that I don’t have the answers to. That’s why we’ve taken inspiration from some of the best awareness campaigns to date. We’ve got wristbands, t-shirts, stickers, buttons, and downloadable action packs with printable posters and signs.
Third, our billboard campaign. We’ll be renting a billboard in the heart of Brodey’s community that will display his face, along with the words “My Name is Not Cody”. But he won’t be alone on that billboard. You’ll be right there with him. As a backer of this project, your face can be proudly displayed on the billboard, showing the world that your name is not Cody either.
Our research shows that over 62% of the world’s population is not named Cody. Let’s stand together and show the world that we are many. And our names are not Cody.
Risks and challenges
The main risk is that we generate so much awareness that Brodey becomes a celebrity, gets attacked by a crazy fan, and is forced to go into Witness Protection, whereupon the director assigns him the name Cody.Learn about accountability on Kickstarter
- (19 days)