Funded! This project was successfully funded on October 15, 2013.

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Crash detection sensors. HD video. One month battery life. One touch operation. CNC machined. Fight back with RIDEYE.


Cycling is in our blood. We’ve all had our share of close calls, but nothing will stop us from experiencing the freedom that bikes embody. Last year my friend was seriously injured in a hit-and-run doing the thing he loved most, and I promised him he would never have to ride with that fear again. Today, I’m proud to introduce Rideye. It’s time to fight back.

In airplanes, a black box is a precision electronic device which records what happened before a crash. This information is invaluable when determining exactly what went wrong. Since cyclists usually ride alone, knowing how an incident occurred is extremely important. Rideye is an objective, omnipresent witness that protects you against hit-and-runs and false claims. It’s the world’s first black box camera for your bike.

Rideye couldn't be easier to use. A single press of its button turns it on and starts recording automatically. Another press, and it turns off. Rideye's internal microprocessor handles the rest.

Rideye uses state-of-the-art lithium cells and efficient power management to achieve an impressive battery life of 24 hours. Even if your daily commute is an hour long, Rideye will finish the month with charge to spare.

Rideye continuously records high-definition (1280 x 720) video onto its internal memory, which can hold 2.5 hours of video. The 120° optics cover an impressively wide field of view, recording every event and even allowing you to identify license plates in most incidents (left hand turn, right hook, and opening doors). When the internal memory is full, Rideye automatically removes the oldest video to make room for new recordings. You’ll never have to worry about downloading after each ride- it will simply be there when you need it.

In the event of an incident, a single press of the button stops recording and saves the file. If you can't do it yourself, Rideye's BlackBox sensor will do it for you when it detects a crash. At the center of the BlackBox system is a triple-axis accelerometer which measures Rideye's movements at a rate of 1,600 times per second. When an impact is detected, the corresponding video file is saved to protect it from being overwritten.

Rideye is unlike anything you've ever seen, and its design reflects that. We start with precision machined aircraft-grade aluminum and hard-anodize it for a brilliant, durable finish. The Lexan inlays are laser cut to a precise, water resistant fit, and sealed with an Armadillo scratch-resistant coating. Every part is manufactured without compromise.

Rideye looks beautiful on your bike. And it's built to last.

The first Rideye prototype. We've come a long way since then!
The first Rideye prototype. We've come a long way since then!
Our latest prototype.
Our latest prototype.

Design

  • CNC aircraft-grade aluminum, powder-coated finish
  • Laser cut Lexan inlays with scratch-resistant finish
  • Dimensions: 1" x 1.5" x 3"
  • Weight: 185g

Video / Audio

  • 1280 x 720 resolution, 30 FPS, 7 Mbps
  • H.264 encoding
  • 120 degree wide-angle glass optical element
  • 512 Kbps audio, mono, 32kHz, 16 bit

Hardware

  • BlackBox crash-detection sensor
  • One-touch operation button
  • Panasonic Lithium-Ion battery pack
  • 8 Gb internal memory (2.5 hours of video) or 32Gb (10 hours)
  • Standard Mini-USB connector (cable included)
Size comparison
Size comparison

Check out the column on the right. We need your help to kickstart Rideye's first production run, and we have some great pledge rewards to thank you for your support.

We are also offering a very limited, Kickstarter-only DARK edition Rideye with 32GB of memory- good for over 10 hours of continuous recording.

After months of careful engineering, prototyping, and testing, we are ready to move into manufacturing. One hundred percent of the funds raised on Kickstarter will be used for Rideye's first production run. We have already established contracts with our production partners and vendors- we just need your help meeting the minimum order quantities to bring Rideye to life.

September - November: PCB manufacturing commences. Casings machined. Injection molding tooling cut. Battery and miscellaneous component orders placed.

November - January: Receive assembled PCB's. Individual PCB testing and component assembly. Casings anodized and graphics applied. Injection molded parts received and assembled. Battery packs welded and assembled.

January - March: Final assembly and testing. Each camera will be individually tested for 24 hours before shipment. Finished product packaged and shipped to backers.

Risks and challenges Learn about accountability on Kickstarter

Rideye is ready to enter its first production run. We encountered several challenges during the past six months of engineering, and used our experience in product manufacturing to develop solutions which would yield a smooth transition from schematics to tangibles.

Electronics
We have established contracts with our PCB and component vendors, ensuring that we will be able to meet demand and ship quickly. We are using a proven imaging platform which has minimized development costs and allowed us to spend additional time optimizing the battery management and user interaction portions of our design.

Machining / Injection Molding
We have also partnered with two Los Angeles-based manufacturing shops to handle CNC machining and injection molding of our housing and mounting parts. We start with an industry standard 6063T5 aluminum extrusion to reduce tooling costs, and laser-cut our Lexan inlays to reduce waste.

Batteries
We are using cutting-edge Lithium-Ion batteries which Panasonic released just a few months ago. This gives Rideye the ability to function for weeks at a time without needing to be recharged, but securing a reliable vendor for these high-demand battery cells was challenging. We are working with a Japanese distribution company which will meet our predicted quantity, and have identified three alternative options.

We have worked hard to anticipate every manufacturing challenge we might encounter. As a final safeguard, we have added 30 days of buffer time into our master production schedule to ensure that we ship on time, even with some unplanned bumps in the road.

FAQ

  • The mount pivots 360 degrees about its central attachment point.

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  • They are simply two different products in completely separate categories. Rideye is the first product to be designed specifically as a safety recording device for cyclists. It has far greater battery life (24hrs vs 2 hrs), and crash detection sensors to protect files in case of an accident. Rideye records in a never-ending loop, so you don't have to worry about deleting your files after every ride. The one touch start/stop makes it much easier to operate. Plus, it's significantly more affordable, so you can buy a Rideye for front and rear.

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  • We recently offered a free upgrade to 2.5 hours on all base models. This should be more than enough for most people, especially considering that for a crash protection system you really only need the last few minutes. The reason for not having a MicroSD slot is waterproofing. A MicroSD card can be made water resistant, but it involves mechanisms that would prevent us from meeting the price we targeted for this device.

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  • Absolutely! Just make sure you have room on your handlebars to mount it, and a clear view of the road ahead.

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  • Rideye Dark Edition was meant to be a way for early backers to show off their early support with a limited edition color scheme, as well as a Rideye t-shirt and bottle.

    We got tons of emails from people asking for a 32GB version after Rideye Dark sold out, so we introduced Rideye HC. Rideye HC and Rideye Dark are identical internally (both 32GB). If you don't care about the color scheme or extra goodies, you should downgrade your pledge to $169 for Rideye HC.

    Last updated:
558
Backers
$83,972
pledged of $32,000 goal
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  • Pledge $10 or more
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    18 backers

    RIDEYE BOTTLE: Made with BPA-Free 24oz Specialized Water Bottles- the bottle of the professional peleton.

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    9 backers

    RIDEYE TEE: Printed on American Apparel shirts.

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    100 backers All gone!

    RIDEYE EARLY BIRD: Thanks to our early backers! Receive one Rideye camera, MSRP $149. We'll also feature you on our website as a founding contributor who helped make this project possible.

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  • Pledge $119 or more
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    211 backers

    RIDEYE: Receive one Rideye camera, MSRP $149. We'll also feature you on our website as a founding contributor who helped make this project possible.

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  • Pledge $169 or more
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    84 backers

    RIDEYE HC: Receive one high-capacity 32GB Rideye HC camera, MSRP $199. We'll also feature you on our website as a founding contributor who helped make this project possible.

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    49 backers Limited (1 left of 50)

    KICKSTARTER DARK EDITION: Show your pride as a backer with this highly limited edition Rideye, featuring 8X the internal memory for over 10 hours of continuous recording. Only 50 will ever be made. We'll feature you on our website as a founding contributor who helped make this project possible. This package also includes a Tee and Water Bottle.

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  • Pledge $245 or more
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    35 backers

    RIDEYE FRONT + REAR: Receive two Rideye cameras (MSRP $149) and a seatpost mount. We'll also feature you on our website as a founding contributor who helped make this project possible.

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  • Pledge $345 or more
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    20 backers

    RIDEYE HC FRONT + REAR: Receive two 32GB Rideye HC cameras (MSRP $199) and a seatpost mount. We'll also feature you on our website as a founding contributor who helped make this project possible.

    Estimated delivery:
    Add $15 USD to ship outside the US
Funding period

- (35 days)