Greetings, Kickstarter backers!!
A couple years ago, you all took a leap of faith and supported us, and since then your donations have gone towards the production of nearly 3,500 pieces of writing documenting the works of more than 4,000 artists and labels from all around the world and we can't thank you enough for the opportunity. By supporting us so early on, you've helped us lay down a foundation for a system that's lead us publish what you desire the most and what we believe we do best: thoughtful, long-form writing on music and culture. Your support validates our efforts to report on and dissect the most forward-thinking, brilliant music out there. Words can't express how grateful we are for being there since the beginning.
Our intention since day one has been to provide a regular supplement to our site: a zine full of essays, interviews, and art. We issued the first in January of 2013 and have not issued another until today, November 13, 2014. In the interim, we knew that we were operating in a compromised capacity, disappointing a lot of readers who expected more from us. More significantly, we reneged on an obligation to you, our gracious Kickstarter backers, who paid for a subscription to our quarterly zine. We're hoping to make things right by hooking up all backers with our latest issue. Additionally we are giving those who pledged for four physical zines a lifelong digital subscription and other goodies as they're released.
A lot has changed since that incredible and inspiring Kickstarter campaign facilitated our launch in April, 2012. Most of the blogs that made up our initial pool of contributors have closed shop and, in January of this year, we said goodbye to our office and home venue, 285 Kent. As you may know, we generated most of our revenue by booking shows there. The financial and logistical stress of keeping both 285 and AdHoc afloat, combined with the fact nearly every member of the AdHoc team has full-time obligations elsewhere, led to a crucial component of our project falling by the wayside.
Relaunching the zine is our effort to bring our site back to its roots and make it realize its fullest potential. How we will make this new and how will we do it better will guide this new chapter of AdHoc. This digital zine will be issued once a month, always at a low price. Right now it is a slim and simple PDF-- just 41 pages long, with six pieces of writing and some visuals-- but it will expand as we do. Visual artists will be invited to design three months' worth of covers, meaning that the zine will intimately showcase four fantastic artists per year. The first is Keith Rankin who, as you may remember, wrote a piece about Bjorn Copeland for our print zine almost two years ago.
For everyone else, the digital zine costs just one dollar. Our motivation for this is plain. Instead of running tons of ads, instead of putting more time and energy into booking concerts, instead of convincing Brooklyn Brewery to sponsor the next Telecult Powers mix, we are seeking a small sum from a healthy number of readers. Our calculus is simple: the more readers who pay a dollar this month, the better our zine and site will be next month.
We ask that you use the honor system and please keep it to yourself. If friends want to read it, direct them to AdHoc's Big Cartel to grab their copy. We've also got some shirts and cassette comps there for those of you in need.
We've already sent this out via email, but if you didn't get it reach out to firstname.lastname@example.org and we'll be sure to send you one right away!!
Join us by visiting our Facebook page at around 11:00 AM EST and clicking share on our post announcing the zine. It'll be a picture of our cover. Also retweeting it from the @adhocfm account, and reposting the cover on Instagram would really, really help us get the word out.
We are going to keep the best stuff coming your way no matter what, and we hope that you will continue to help us support our team and improve our operation in the process.
Your faithful editors,
Emilie, Ric, and Mike