Funded! This project was successfully funded on March 5, 2012.

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Bring music back to the community.

Bring music back to the community. Help us build our new home.

Following a solid run as the editors of Pitchfork experimental sister site Altered Zones, Emilie Friedlander and Ric Leichtung are back with Ad Hoc, an underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal. A collective of ten tastemaking music blogs from all over the world, Ad Hoc is a daily destination for MP3s, videos, mixes, interviews, artist's writings, and cultural commentary-- curated for quality, and with an emphasis on emerging artists and musical movements that best exemplify the new grassroots, Internet-fueled DIY.

Ad Hoc is also a quarterly zine-- available in electronic and paper formats, and full of original art work and long-form features. Resurrecting the curatorial logic of zine culture, Ad Hoc will paint a dynamic, living landscape of the underground music world at large, setting the reflections of professional journalists and critics alongside artists, promoters, and other music-world personalities. Ad Hoc is a mosaic of voices, each offering its own partial illumination of underground music today, and what it means to navigate a rapidly changing industry in the era of information.


Ad Hoc features regular contributions from 20 Jazz Funk Greats (Brighton, UK), Decoder (Ex-Get Off The Coast; Oakland, CA & Wilmington, NC),  Distonal (Ex-The Decibel Tolls; Louisville, KY), Dummy Magazine (London), International Tapes (Brooklyn, Tel Aviv, Dublin, San Jose, Berlin, Beijing), Mutant Sounds (Dallas, TX), No Fear of Pop (Berlin), Visitation Rites (Brooklyn & Los Angeles), Raven Sings The Blues (Queens, NY), and Rose Quartz (Auckland, NZ & Sydney, AUS).

And writings from Alex Bleeker (Real Estate), Alex Zhang Hungtai (Dirty Beaches), Alan Palomo (Neon Indian), Allese Baker (Artforum), Dale W. Eisinger (New York Press), Dan Lopatin (Oneohtrix Point Never, Ford & Lopatin), Emil Amos (Holy Sons, Om), Emily Rose Epstien (Ty Segall, Mikal Cronin), Hunter Hunt-Hendrix (Liturgy), Ian Nelson (Friendship Bracelet), James Leyland Kirby (The Caretaker), Jenn Pelly (Pitchfork, Village Voice), Jessa Farkas (Future Shuttle), Jigmae Baer (Royal Baths), Justin Spicer (Tiny Mix Tapes), Kim Kelly (NPR, Brooklyn Vegan), Liz Pelly (Boston Phoenix), Marc Masters (Pitchfork, Wire), Maria Minerva, Matt Sullivan (Altered Zones, Impose), Michael McGregor (Chocolate Bobka, The Report), Laurel Chartow, Taraka Larson (Prince Rama), Todd P, and many, many more. 


Dozens of artists have already stood up and shown their support by pledging previously unreleased tracks to our Kickstarter compilation, available both as a digital download and in the form of a tripped-out cassette box set, with art by Woods' Jeremy Earl.

Featuring Air WavesAmen DunesAnenon, Balam Acab, Beach FossilsBig TroublesBlondesThe Caretaker, Charlatan (Brad Rose), Co LaDan Lopatin, Ducktails, Feeding Tube RecordsForest Swords, FORMAFuture ShuttleGames/Ford & LopatinGary WarGreatest HitsGrimes with Majical CloudzHow To Dress WellHubbleJames FerraroJEFF the Brotherhood, Jürgen MüllerJulia HolterJulian LynchKeep Shelly in AthensKeith Fullerton WhitmanLa Big VicLaurel HaloMaria MinervaMatthewdavidPete SwansonPictureplanePure XRadio PeopleRangersRene HellRhys ChathamRun DMTSleep OverSilent DianeSun ArawStellar Om Source, TonstartssbandhtTwerps, White Car, WidowspeakWoodsman, and Young Prisms.

Available exclusively via Kickstarter. Grip a copy to your right.


Over 50 of our favorite labels in the world right now have also chipped in bundles of 3-5 records, CDs, and/or tapes for the $50 pledge amount:

4ADAtelier Ciseaux/La Station RadarComplicated Dance Steps, De Stijl RecordsDigitalis Industries, DZ TapesEscho, Experimedia, Fat CatFiretalk Records, Fixed Identity, Friends Records, Hands in the Dark, Hardly ArtHoss Records, Illegal ArtImportant Records, Infinite Best, JagJaguwar, Lefse RecordsLight Lodge, Living Tapes, lo bit landscapesMaman Records, Moon Glyph, Night People, New ImagesNo Pain in PopNo QuarterNorthern Spy, Partisan, People's Potential Unlimited, Sacred BonesSecretly Canadian, Slumberland Records, Sun Ark, Thrill JockeyTrue Panther, Type RecordsUnderwater Peoples, Upset The RhythmUUU Tapes, WarpYoga, and Zoo Music.

Bundles from the following labels have already been claimed:
100% SilkAcephaleArbutusBatheticCaptured TracksCarpark Records, Domino Records,Editions MegoFuture Times,GonerGroup Tightener,Hippos In TanksLeaving RecordsNNA TapesNot Not FunPaw TracksR&S Records,RVNG Intl.Small Plates Records,Software Records,Tri AngleWoodsistXL, and Young Turks.

Visit label websites for descriptions of the contents inside. Please check here before donating to make sure there are still bundles available from your record label of choice, and be sure to email us directly after you pledge with your full name and bundle of preference. See reward description to your right for instructions.


Here are some things that’ll set Ad Hoc apart from other music publications out there:

• If you send us your music, we will actually listen to you.

• We won’t reduce your album to a numerical rating.

• We'll cover emerging artists and musical movements from ALL OVER THE GLOBE-- not just Brooklyn.

• We bring you a holistic view of the underground music world at large, breaking down the boundaries between “writer” and “subject” to bring you fresh opinions from the actors all across our global grassroots community. . 

• We’ll engage you without hype-writing. We won’t publish traffic-baiting, tabloid-esque news posts, but instead focus on bringing you the music we truly think is ACTUALLY quality. 

• We will work to reconcile blog culture with criticism in the traditional sense, moving beyond distinctions of “good” or “bad” to focus on what music can tell us about the artistic, technological, economic, and political present from which it emerges.

FAQ

  • Like any start-up, there are costs associated with running a successful online and print publication. After we meet our $33,000 goal, Kickstarter deducts 5%, and another 3-5% of what remains goes to Amazon. After that, there is a whole slew of expenses that we will need to account for using the money we earn:

    * The cost of producing, packaging, and mailing all of the awesome Kickstarter rewards you so generously pledged for, including all four quarterly issues of the Ad Hoc paper Zine, the Ad Hoc T-shirt, and the Fundraiser cassette box set.

    * Payment for our web developer, along with continued tech assistance throughout the year.

    * Payment for our web designer

    * Payment for the three amazing individuals who made our Kickstarter video

    * Costs associated with putting on SXSW, CMJ, and other yearly events that are for promotional purposes only, and do not generate revenue

    * Hosting for a high-traffic website, and for a premium Soundcloud account (for hosting audio), which alone runs up to about $600+ a year

    These costs alone will add up to as much half of our Kickstarter funds. What remains of the money will go directly into our editorial budget-- ie, paying various Ad Hoc contributors for all the time, love, and hard work that they put into their writings. We believe in supporting emerging music writers (and more established ones, of course) just as much as we believe in supporting emerging artists and labels. Absolutely all features will be compensated-- the Internet is in desperate need of more quality, long-form journalism.

    Our goal is to turn Ad Hoc into a successful, self-sustaining publication, and in order to truly make a difference, we need to invest the money we make towards the site and our contributors.

    Last updated:
  • Ad Hoc editors Emilie Friedlander and Ric Leichtung will not be collecting a salary from the publication until it becomes a self-sustaining entity. Instead, we will be supporting ourselves primarily through freelance gigs and odd jobs.

    Last updated:
  • Send us a message here or to info@adhoc.fm and we'll sort it out! Or if you're the reclusive type, you can be sneaky and create another Kickstarter account ;)

    Last updated:
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Ad Hoc

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    Every little bit helps, and we’ll never forget you, as your name will be immortalized on our donors page.

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    Get naughty with the Ad Hoc editor of your choice with a personalized, flirty text message ;)

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    86 backers

    Pre-order the very first paper zine of Ad Hoc, and get digital access to zines #1-4. DOMESTIC ORDERS ONLY. Shipping included.

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    138 backers

    Grip our massive digital compilation, featuring unreleased tracks from more than 50 artists including Balam Acab, Beach Fossils, Blondes, The Caretaker, Dan Lopatin, Ducktails, Grimes with Majical Cloudz, How To Dress Well, James Ferraro, Julia Holter, Julian Lynch, Keith Fullerton Whitman, Laurel Halo, Pictureplane, Pure X, Rhys Chatham, Sleep Over, Sun Araw, and dozens of others.

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    Pre-order the very first paper zine of Ad Hoc, and get digital access to zines #1-4. INTERNATIONAL ORDERS ONLY. Shipping included.

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    136 backers

    Digital comp + paper edition of zine #1 + digital access to zines #1-4. Includes shipping for DOMESTIC and INTERNATIONAL orders.

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    141 backers

    Kickstarter only Ad Hoc T-shirt + digital comp + digital access to zines #1-4. Includes shipping for DOMESTIC and INTERNATIONAL orders.

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    70 backers

    The Ad Hoc Fundraiser compilation in the form of a tripped-out cassette BOX SET + a digital download of the whole thing. We’ll also give you digital access to zines #1-4. DOMESTIC ORDERS ONLY. Shipping included.

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    31 backers

    The Ad Hoc Fundraiser compilation in the form of a tripped-out cassette BOX SET + a digital download of the whole thing. We’ll also give you digital access to zines #1-4. INTERNATIONAL ORDERS ONLY. Shipping included.

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    64 backers

    Grip a bundle of 3-5 records, tapes, and/or CDs from one of our favorite labels on the planet: 100% Silk, Acephale, Arbutus, Atelier Ciseaux/La Station Radar, Bathetic, Captured Tracks, Carpark Records, Complicated Dance Steps, De Stijl Records, Digitalis Industries, Domino Records, Escho, Experimedia, Fat Cat, Fat Possum, Firetalk Records, Fixed Identity, Friends Records, Goner, Group Tightener, Hands in the Dark, Hoss Records, Illegal Art, Important Records, JagJaguwar, Leaving Records, Lefse Records, Light Lodge, Maman Records, Moon Glyph, Night People, NNA Tapes, New Images, No Pain in Pop, No Quarter, Northern Spy, Not Not Fun, Paw Tracks, People's Potential Unlimited, R&S Records, RVNG Intl., Sacred Bones, Secretly Canadian, Software Records, Sun Ark, Thrill Jockey, Tri Angle, True Panther, Type Records, Underwater Peoples, Upset The Rhythm, UUU Tapes, Warp, Woodsist, XL, Yoga, Young Turks, and Zoo Music. As soon as you pledge, email us immediately at info@adhoc.fm with subject line "Kickstarter," including your full name, the email address you used to pledge, and your choice of label. See individual label websites for bundle descriptions, and consult the site description to your left to check out what's still available. Shipping included.

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    43 backers

    Ad Hoc Fundraiser Comp cassette box set + Ad Hoc T-shirt. Comes with digital download of the comp + digital access to zines #1-4. DOMESTIC ORDERS ONLY. Shipping included.

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    A pair of all-access passes to Festival Nrml in Monterrey, Mexico! You'll also get a download of the comp and digital access to zines #1-4.

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    Pre-order the paper edition of zines #1-4 + digital access. DOMESTIC ORDERS ONLY. Shipping Included.

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    Ad Hoc Fundraiser Comp cassette box set + Ad Hoc T-shirt. Comes with digital download of the comp + digital access to zines #1-4. INTERNATIONAL ORDERS ONLY. Shipping included.

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    Pre-order the paper edition of zines #1-4 + digital access. INTERNATIONAL ORDERS ONLY. Shipping Included.

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    8 backers

    Access to the first four quarterly NYC launch party shows + t-shirt + digital comp + digital access to zines #1-4. Shipping included.

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    21 backers

    We give you a half-hour phone call with hard-learned wisdom on how to build your own music blog from the bottom up, develop a distinct curatorial identity, and grow and sustain a loyal readership. Alternately, if you’re an artist, we could give you tips on how to build your online following, get on better shows, and get the word out there about your band to press outlets. Comes with download of the digital comp + digital access to zines #1-4.

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    Get Pitchfork, Brooklyn Vegan, & Time Out photographer Erez Avissar to take your portrait or band photos. Comes with digital comp + digital access to zines #1-4.

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    Grip a 3-day, all-access pass to this year's VIA Fest in Pittsburgh, Oct 04 - 06. We'll throw in an Ad Hoc T-Shirt, a digital download of the Ad Hoc Comp, and a copy of our very first paper zine.

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    You'll get the Austin Psych Fest bundle featuring a pair of 3-day passes to APF 2012, APF DVDs 2 and 3, plus 5 records courtesy of the Reverb Appreciation Society. We'll also throw in a download of the Ad Hoc Comp and digital access to zines #1-4.

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    1 backer Limited (2 left of 3)

    Participate in a dream jam session curated by Sam Hillmer (Zs, Diamond Terrifier) with some of New York's most respected experimental musicians. Comes with digital comp + cassette box set + subscription to paper edition of zines #1-4 + digital access. Shipping included.

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    Get Ad Hoc to DJ your house, office party, school event, or gallery. Emilie Friedlander and Ric Leichtung will travel anywhere within 250 miles of NYC and bring along one or two of our favorite artists to DJ alongside us. We will hand-deliver you your very own Ad Hoc Box Set, and will hook you up with paper editions of zines #1-4, plus digital access. Shipping included.

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    2 backers

    Get Ad Hoc editors Emilie Friedlander & Ric Leichtung to write a 1,000 word think-piece on a topic of your choice related to underground music and/or music journalism in the digital age + subscription to paper edition of zines #1-4 with digital access, plus the t-shirt, the Box Set, and the digital comp. Shipping included.

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    NYC Express Pass: Your name on the list of every single show for the rest of the year at Glasslands courtesy of Popgun Booking, 285 Kent Ave, Cake Shop, Shea Stadium, and Big Snow Buffalo Lodge.

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    0 backers

    Become a member of the Ad Hoc Curatorial Board, preview the beta site, get access to all Ad Hoc events this year, and receive a free subscription to digital and print zine for life, plus copies of all Ad Hoc physical and digital releases. We will let you determine the theme of one whole issue of the magazine, provided it makes sense for us, or act as the editor of the website for a whole week. We'll cook you dinner in your own home (provided its within 250 miles of NYC) and listen to what you have to say about Ad Hoc all along the way.

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    We'll throw a concert, host a radio show, or put on an educational workshop at your school with exclusive music world personalities on navigating the field of music and/or music journalism after graduation.

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Funding period

- (34 days)