About this project
Bring music back to the community. Help us build our new home.
Following a solid run as the editors of Pitchfork experimental sister site Altered Zones, Emilie Friedlander and Ric Leichtung are back with Ad Hoc, an underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal. A collective of ten tastemaking music blogs from all over the world, Ad Hoc is a daily destination for MP3s, videos, mixes, interviews, artist's writings, and cultural commentary-- curated for quality, and with an emphasis on emerging artists and musical movements that best exemplify the new grassroots, Internet-fueled DIY.
Ad Hoc is also a quarterly zine-- available in electronic and paper formats, and full of original art work and long-form features. Resurrecting the curatorial logic of zine culture, Ad Hoc will paint a dynamic, living landscape of the underground music world at large, setting the reflections of professional journalists and critics alongside artists, promoters, and other music-world personalities. Ad Hoc is a mosaic of voices, each offering its own partial illumination of underground music today, and what it means to navigate a rapidly changing industry in the era of information.
Ad Hoc features regular contributions from 20 Jazz Funk Greats (Brighton, UK), Decoder (Ex-Get Off The Coast; Oakland, CA & Wilmington, NC), Distonal (Ex-The Decibel Tolls; Louisville, KY), Dummy Magazine (London), International Tapes (Brooklyn, Tel Aviv, Dublin, San Jose, Berlin, Beijing), Mutant Sounds (Dallas, TX), No Fear of Pop (Berlin), Visitation Rites (Brooklyn & Los Angeles), Raven Sings The Blues (Queens, NY), and Rose Quartz (Auckland, NZ & Sydney, AUS).
And writings from Alex Bleeker (Real Estate), Alex Zhang Hungtai (Dirty Beaches), Alan Palomo (Neon Indian), Allese Baker (Artforum), Dale W. Eisinger (New York Press), Dan Lopatin (Oneohtrix Point Never, Ford & Lopatin), Emil Amos (Holy Sons, Om), Emily Rose Epstien (Ty Segall, Mikal Cronin), Hunter Hunt-Hendrix (Liturgy), Ian Nelson (Friendship Bracelet), James Leyland Kirby (The Caretaker), Jenn Pelly (Pitchfork, Village Voice), Jessa Farkas (Future Shuttle), Jigmae Baer (Royal Baths), Justin Spicer (Tiny Mix Tapes), Kim Kelly (NPR, Brooklyn Vegan), Liz Pelly (Boston Phoenix), Marc Masters (Pitchfork, Wire), Maria Minerva, Matt Sullivan (Altered Zones, Impose), Michael McGregor (Chocolate Bobka, The Report), Laurel Chartow, Taraka Larson (Prince Rama), Todd P, and many, many more.
Dozens of artists have already stood up and shown their support by pledging previously unreleased tracks to our Kickstarter compilation, available both as a digital download and in the form of a tripped-out cassette box set, with art by Woods' Jeremy Earl.
Featuring Air Waves, Amen Dunes, Anenon, Balam Acab, Beach Fossils, Big Troubles, Blondes, The Caretaker, Charlatan (Brad Rose), Co La, Dan Lopatin, Ducktails, Feeding Tube Records, Forest Swords, FORMA, Future Shuttle, Games/Ford & Lopatin, Gary War, Greatest Hits, Grimes with Majical Cloudz, How To Dress Well, Hubble, James Ferraro, JEFF the Brotherhood, Jürgen Müller, Julia Holter, Julian Lynch, Keep Shelly in Athens, Keith Fullerton Whitman, La Big Vic, Laurel Halo, Maria Minerva, Matthewdavid, Pete Swanson, Pictureplane, Pure X, Radio People, Rangers, Rene Hell, Rhys Chatham, Run DMT, Sleep Over, Silent Diane, Sun Araw, Stellar Om Source, Tonstartssbandht, Twerps, White Car, Widowspeak, Woodsman, and Young Prisms.
Available exclusively via Kickstarter. Grip a copy to your right.
Over 50 of our favorite labels in the world right now have also chipped in bundles of 3-5 records, CDs, and/or tapes for the $50 pledge amount:
4AD, Atelier Ciseaux/La Station Radar, Complicated Dance Steps, De Stijl Records, Digitalis Industries, DZ Tapes, Escho, Experimedia, Fat Cat, Firetalk Records, Fixed Identity, Friends Records, Hands in the Dark, Hardly Art, Hoss Records, Illegal Art, Important Records, Infinite Best, JagJaguwar, Lefse Records, Light Lodge, Living Tapes, lo bit landscapes, Maman Records, Moon Glyph, Night People, New Images, No Pain in Pop, No Quarter, Northern Spy, Partisan, People's Potential Unlimited, Sacred Bones, Secretly Canadian, Slumberland Records, Sun Ark, Thrill Jockey, True Panther, Type Records, Underwater Peoples, Upset The Rhythm, UUU Tapes, Warp, Yoga, and Zoo Music.
Bundles from the following labels have already been claimed:
100% Silk, Acephale, Arbutus, Bathetic, Captured Tracks, Carpark Records, Domino Records,Editions Mego, Future Times,Goner, Group Tightener,Hippos In Tanks, Leaving Records, NNA Tapes, Not Not Fun, Paw Tracks, R&S Records,RVNG Intl., Small Plates Records,Software Records,Tri Angle, Woodsist, XL, and Young Turks.
Visit label websites for descriptions of the contents inside. Please check here before donating to make sure there are still bundles available from your record label of choice, and be sure to email us directly after you pledge with your full name and bundle of preference. See reward description to your right for instructions.
Here are some things that’ll set Ad Hoc apart from other music publications out there:
• If you send us your music, we will actually listen to you.
• We won’t reduce your album to a numerical rating.
• We'll cover emerging artists and musical movements from ALL OVER THE GLOBE-- not just Brooklyn.
• We bring you a holistic view of the underground music world at large, breaking down the boundaries between “writer” and “subject” to bring you fresh opinions from the actors all across our global grassroots community. .
• We’ll engage you without hype-writing. We won’t publish traffic-baiting, tabloid-esque news posts, but instead focus on bringing you the music we truly think is ACTUALLY quality.
• We will work to reconcile blog culture with criticism in the traditional sense, moving beyond distinctions of “good” or “bad” to focus on what music can tell us about the artistic, technological, economic, and political present from which it emerges.
Like any start-up, there are costs associated with running a successful online and print publication. After we meet our $33,000 goal, Kickstarter deducts 5%, and another 3-5% of what remains goes to Amazon. After that, there is a whole slew of expenses that we will need to account for using the money we earn:
* The cost of producing, packaging, and mailing all of the awesome Kickstarter rewards you so generously pledged for, including all four quarterly issues of the Ad Hoc paper Zine, the Ad Hoc T-shirt, and the Fundraiser cassette box set.
* Payment for our web developer, along with continued tech assistance throughout the year.
* Payment for our web designer
* Payment for the three amazing individuals who made our Kickstarter video
* Costs associated with putting on SXSW, CMJ, and other yearly events that are for promotional purposes only, and do not generate revenue
* Hosting for a high-traffic website, and for a premium Soundcloud account (for hosting audio), which alone runs up to about $600+ a year
These costs alone will add up to as much half of our Kickstarter funds. What remains of the money will go directly into our editorial budget-- ie, paying various Ad Hoc contributors for all the time, love, and hard work that they put into their writings. We believe in supporting emerging music writers (and more established ones, of course) just as much as we believe in supporting emerging artists and labels. Absolutely all features will be compensated-- the Internet is in desperate need of more quality, long-form journalism.
Our goal is to turn Ad Hoc into a successful, self-sustaining publication, and in order to truly make a difference, we need to invest the money we make towards the site and our contributors.
Will Ad Hoc founders Emilie Friedlander and Ric Leichtung be collecting a regular salary from this money?
Ad Hoc editors Emilie Friedlander and Ric Leichtung will not be collecting a salary from the publication until it becomes a self-sustaining entity. Instead, we will be supporting ourselves primarily through freelance gigs and odd jobs.
Send us a message here or to email@example.com and we'll sort it out! Or if you're the reclusive type, you can be sneaky and create another Kickstarter account ;)