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Uncompromising geometry, craft, innovation in design and powered by a Swiss automatic movement.
Uncompromising geometry, craft, innovation in design and powered by a Swiss automatic movement.
55 backers pledged DKK 169,669 to help bring this project to life.

About

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The Automatisk: A Modern Danish Designed Timepiece

DKK 169,669

55

The Project - Automatisk Watch Collection 

It has almost been a year of sketching, designing and prototyping, and now we finally feel confident to share our latest project with you. The all new Automatisk Collection.

Our approach to design and quality hasn't changed since we were founded in 2015, and newer will; still the same subtle lines, curves, and innovation in design. This time we are stepping it up by adding the STP1-11 Swiss Made automatic movement to this new line of watches.

We are offering four different color variants to choose from; we call them Moss, Plum, Stone and Dark. They will be available with two different straps to choose from, black or brown. 

We need your help to get in production and realize this project. In return, we offer you one or more watches with savings of up to 55% – see the rewards for details. 

The Specifications

The Case

A solid build watch case in high-grade antimagnetic 316L stainless steel that comes in a brushed finish or a darker sandblasted finish. Scratch resistant Sapphire Crystal in back and front – an anti-reflective double coating secures a clear view. Water Resistant 5 ATM.

The Hands

Richardt Mejer Signature hands are used in all of our watches, this time with a brushed or sandblasted finish and Super-LumiNova® luminous paste pointers.

The Dial

Double layered “bullseye dial”. The lower level is a matte colored dial with fine printed line-markers. The upper level is a sunray dial  with  printed logo and date window at 6. Stair-shaped steel markers are   applied at 12, 3, 6, 9. The markers are Part brushed and part polished with Super-LumiNova® luminous paste.

Swiss Made Automatic Movement

The Automatisk model is powered by the Swiss Made STP1-11 from Swiss Technology Production. A high quality automatic movement that features:

  • Hours, minutes, sweep second
  • Date, rapid corrector
  • Stop second device
  • Self-winding mechanism with ball bearing
  • 28’800 vibrations per hour, 4 Hz.
  • 26 jewels
  • Power reserve 44 hours

The development of the STP1-11 movement began in 2006 when the company was established. Today, their movements are used by famous Swiss watch companies. 

-> Read more about Swiss Technology Production here

The Straps

You can choose between two different strap colors, black or brown, both made of fine genuine calf leather with a rectangular padding and a  matt surface. The straps are with quick release, so you don't need any tools to change strap (see demonstration in the video below).

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Design & Craft

Richardt Mejer is about developing and designing quality timepieces  you won't find anywhere else, and so is the Automatisk watch. All parts are designed and will be manufactured for this project only. It's a long but rewarding process, but in the end, what makes the difference. 

The Design for the Automatisk is building on the same principles as our two past collections, the Signature, and the Daily,  but at the same time, nothing alike. We have developed a more aggressively angled case design that evolves from the flat sapphire crystal on top, and curve by curve eventually touches down on the wrist.

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Feel & Wear

The Automatisk watch is a high-grade timepiece, and it feels like it. The Swiss Made STP1-11 movement is almost silent, it's only when you put the watch up to your ear that you will hear that perfect machinery  ticking away. When you're wearing it, you will gently feel the movement rotor working inside and reminding you of its self-winding mechanism.

It is well proportioned and fits perfectly on a mid to large sized wrist.

The Rewards

The deal is simple. We need your help to fund and thereby realize  this project. In return, we offer a discount of up to 55% of the future retail price and a chance to be one of the first people to own the new Automatisk watch from Richardt Mejer. See the rewards below:

Project Timeline

We have come a long way since we started working on this project back in the summer of 2018. If this campaign succeeds, then we will begin producing the watches in August and will eventually be able to ship out in December 2019.

Testimonials

Kristian Haagen @kristianhaagen / Passionate, nostalgic, Barbour-clad middle-aged watch collector with seven published books on the CV. Watch Kristian Haagen on design and our new Automatisk watch below.

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Worn & Wound @wornandwound / Founded in 2011, wornandwound.com is a leading resource for in-depth  content on value-driven watches. Watches that, regardless of price  point or brand prestige, offer unique  and thoughtful design, quality  construction, innovative tech or other features that make them worthy of your attention.

-> Read the full Automatisk feature on Worn & Wound

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Watchuseek / One of the web’s most visited watch sites and the world’s #1 watch forum. Whether you’re a seasoned collector or a start from  scratch newbie, Watchuseek has something to entertain, inform, educate and almost definitely irritate you to the point of wanting to sign up  and shout about it on our lively, incredibly comprehensive forum.

-> Read the full Automatisk feature on Watchuseek

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Yanko Design / is an online magazine dedicated to covering the best in international  product design. We started as a little blog back in 2002 covering  student work and over time, have grown into an international publishing  company with millions of readers.

-> Read the full Automatisk feature on Yanko Design

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Montredo/ Online Watch Magazine.

-> Read the full Automatisk feature on Montredo

Risks and challenges

There are lots of challenges developing an automatic timepiece. But don't fear we have teamed up with a wide range of industry professionals, that all are specialist in their field. We are designers after all...

Duty/VAT charges: Our watches will be shipped from Denmark. Pplease note that you will be responsible for any duty/VAT charges. We recommend you check with your local customs to learn more about the procedure in your country.

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Support

  1. Select this reward

    Pledge DKK 150 or more About US$ 22

    1 x Extra calf leather strap - 50% OFF

    High quality calf leather strap with quick release. Black or brown, you'll choose later.

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    DKK

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  2. Select this reward

    Pledge DKK 2,875 or more About US$ 428

    1 x Watch - Early bird - 50% OFF

    Save 50% on 1 watch free of choice. 
You'll choose the variant later.

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    Ships to Anywhere in the world
    Limited 38 backers
    DKK

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  3. Select this reward

    Pledge DKK 3,163 or more About US$ 471

    1 x Watch - 45% OFF

    Save 45% on 1 watch free of choice. 
You'll choose the variant later.

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    Ships to Anywhere in the world
    Limited 9 backers
    DKK

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  4. Select this reward

    Pledge DKK 5,750 or more About US$ 856

    2 x Watches - 50% OFF

    Save 55% on this bundle with 2 watches free of choice. 
You'll choose the variants later.

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    Ships to Anywhere in the world
    Limited 2 backers
    DKK

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  5. Select this reward

    Pledge DKK 7,763 or more About US$ 1,155

    3 x Watches - 55% OFF

    Save 55% on this bundle with 3 watches free of choice. 
You'll choose the variant later.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    DKK

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Funding period

- (30 days)