About this project
CONSTRVCT is truly interactive, user generated fashion. It's a web-based collection where you can make your own designs. Turn photos into beautifully distinctive styles. We make your design with digital textile printing and sew it in your size in the highest quality. Every design is uniquely made to order.
See our progress at: www.constrvct.com
We are hosting a private beta through Kickstarter. For any pledge amount, you get Priority Access to CONSTRVCT. We will message out invite codes July 12. Also, you get all of the project updates--so you get to see design iterations, mumblings about code, and lots of features being built and changed every day. We just hope you'll be nice and understand that things are buggy and we're working on it. It currently works in Chrome and Firefox.
You can be the first to get your own custom-made designs with the preorder! We are looking to ship Kickstarter orders in September. We will try to open up ordering on our website in October, so we can fix bugs and finish building the site.
**Scroll down for lots of photos** We also have a bunch of nice rewards...stickers, paper dolls, 3D printed earrings, and plottered prints!
**Scroll to bottom for info on image resolution**
Right now we're offering a few styles as part of this Kickstarter. They're simple but elegant, and all of them will be made with organic cotton jersey, sourced and sewn right here in the US. The material is a wonderful double knit that's perfect for late summer and fall weather. This Kickstarter will run for 1 month, and we'll endeavor to ship asap, so you'll get your orders in September.
If you need some design inspiration, we'll blog updates on design ideas as we go.
For a $95 pledge, you can design your own shirt. Available for both men and women. You can make as many designs as you want on the website, just let us know at the end which one to print and sew for you. Sizes XS to XL available. We can also do custom sizing.
For a $199 pledge, you can design your own dress. We have a couple variations: short sleeve, sleeveless, and one shoulder. This is a Kickstarter preorder special. Dresses will be $250 on our website later on. Make as many designs as you want on the website, and let us know which one to print and sew for you. Sizes US 0-16 available, in standard, petite, and tall. We can also do custom sizing.
It comes together in the details...
We've specially designed a bunch of fun products for this Kickstarter. We'll be updating with more photos as we go. If this goes well, we'll throw in some extra goodies.
We thought it would be fun to do the paper doll. It's like the analog version of our website! We'll update with a guy's doll part of the set shortly...
And, since we're mostly known for our 3D printed fashion, we made these earrings. Mary is wearing these in the video.
For the plotter prints, notice how the dots are packed really nicely, so the effect is less mechanical. To generate the print files, we're using the wonderful open-source Processing app called StippleGen.
We're building the website as fast as we humanly can. At the same time we're also testing the fabric printing and sizing, and minding the details on packaging design, etc. We'll also be wearing and washing our own product, so to report to you the best and most accurate care instructions. In short, the Kickstarter funds will allow us to finish design and testing and get the first custom made designs out the door!
We'll be working on offering more styles later. We're also looking for your feedback throughout the process! For instance, our immediate plan is to do more womenswear, unless there happens to be much more demand for menswear. ;)
Thank you for checking out our project! Even if you don't make a pledge, we hope you'll try out our website at www.constrvct.com later on. We really look forward to seeing all the designs that people make. :)
We like to think of this as Bespoke for the Digital Age. We want to create fashion that's about participation, and capture the collective creativity of the people who will wear the clothes.
In the broad scope of things, we believe that the Future of Fashion is about redefining the entire process of design, production, and retail, so to enable more creativity and also make wonderfully high quality product. We believe we can create a cohesively more beautiful experience that merges the individual focus of high-end couture with the accessibility of ready-to-wear.
Is the printed clothing washable?
Yes! The printed jersey fabric is machine washable. Turn the garment inside out, and wash delicate cycle on cold water. You can dry clean if you're really cautious.
What resolution should my image be?
Resolution is not absolute, since the height matters more than the width, and we can resize up from smaller photos. So here is a guide to reference:
Beyond perfect: Your image is 5400 px tall or greater. If you are drawing in Photoshop or Illustrator, we recommend exporting at 6000 px tall.
Perfectly clear: Your image is 2700 px tall or greater. We can easily size it up from this without any loss in quality.
Still safe: You image is 1800 px tall or greater. We can scale it up and use some filters to get it to print clearly.
If you have a vector file, you can email that to us and we'll print from that for perfect sharpness. (We haven't figured out supporting vector files on the website yet.)
DSLR photos are great.
For iPhone photos: Our benchmark is the highest size from the iPhone 4 camera, landscape orientation: 2592 x 1936. We have scaled this up and use some Photoshop filtering to get rid of any noise so it prints fine.
We have also printed a smaller photo...The nyc dress in the example above used an image that is 1600x1000px. It needed some more filtering to resize it up to printable resolution, but the end result still looked good. (Looks like a photo viewing as a dress, more watercolor-y if you examine the fabric.)
Anything I should know about colors?
Large areas of black are not super black. The ink just doesn't get as black as dyed fabric does. Lines and smaller areas are fine--I've printed houndstooth--you just notice it if you have a large section of black.
Is $10,000 really enough to do all of this?
$10K is enough to get us started with an initial batch of preorders. We're quite handy with design and tech, so we're coding our own website and designing everything that goes with it, as well as sewing the initial samples. The funds will help us pay for studio space and materials so we can finish design and testing of the first styles.
With the preorder quantity, we can work with a garment production workshop in NYC that will sew the pieces with the best professional standards. Since every piece is unique, we're not doing the traditional wholesale order process that's standard in the industry. But fortunately we can make great use of local sample production.
We're getting the fabric printed with a supplier, so we are not budgeting for an industrial grade printer. If this Kickstarter exceeds our expectations, then we can get our own printer much earlier, which means faster order fulfillment times for everyone.
You guys seem familiar...
Last year, we put our project, "Continuum: Computational Couture" on Kickstarter. We didn't reach our goal, but we got lots of positive feedback, and have taken that to refine our idea to create CONSTRVCT. Our earlier project was a little more art, and Constrvct is a little more product, but they both center around the same idea of interactive fashion design.
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