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Creating & printing an illustrated full-color Tarot deck chock full of animals, human-powered transportation, inventions & nature-love!
Creating & printing an illustrated full-color Tarot deck chock full of animals, human-powered transportation, inventions & nature-love!
98 backers pledged $5,580 to help bring this project to life.
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The Violet Ascension Tarot

$5,580

98

 

The use of divination goes back thousands of years. Tarot, in particular, was born out of a desire for clarity, resolve, and inspiration. The Violet Ascension extends this tradition: a means to seeking a path in uncertain times.  

The Violet Ascension takes its name from two pieces of my life: place and color. 

  • Violet: a fragile flower, a shade of purple, and my (as well as The Artist's, RIP) favorite color. 
  • Ascension: meaning rise up. Ascension Parish, just up the Mississippi River from New Orleans, is the home to 300 years of my Cajun ancestors who live(d) there. 

The Violet Ascension reflects non-violence, intersectional feminism, human-powered transportation, inventions, respect for animals and nature. With themes of otherness, magic, southerness, queerness, and dissidence, this isn't your traditional Raider-Waite inspired Tarot deck.

 

 

I’m a creative Jill-of-all-Trades with a background in publishing, art history, and creative writing. I've been published regularly in Bitch Magazine, Taking The Lane, and various other places, and have been drawing since as long as I can remember.

Early art for The Violet Ascension Tarot: Queen of Pentacles, The Fool, Nine of Pentacles
Early art for The Violet Ascension Tarot: Queen of Pentacles, The Fool, Nine of Pentacles

The call to start creating art again came loudly, and initially, without structure. While I have consistently worked on project-based art (props for events, labels and logos for friends, imagery for publishing endeavors), I stopped calling myself An Artist around when I switched majors from Fine Art to English. This was my first mistake. My second was that I ever quit doodling. 

Something changed a couple of years ago. I got inspired to draw commonplace objects, then animals, then more complicated objects. But as with the above, my efforts are best served by a project. I had the idea to create a Tarot deck, in part to help strengthen my connection to the cards, but also to analyze different decks and varied symbolism. 

The Ace of Wands
The Ace of Wands

 

The Nine of Cups
The Nine of Cups

I became fascinated with the ways artists have been evolving tarot decks into both personal and universal narratives and found my own rhythms, patterns, and discoveries as I searched deeply and surrendered to possibilities of creativity and magic.

It was there when I started to see my own vision for suites and cards, and thus The Violet Ascension began: a deck that deconstructed what we traditionally see as human-centered archetypes, and moved them into realms of animals and special objects. 78+ illustrations later, here we are.

 

The Three of Cups
The Three of Cups

I started posting my doodles, work in progress sketches, found art, and final pieces to the internet--follow @violetascension on Instagram, or at www.rhienna.com for my latest project work. To track backwards over my journey (as well as that of other artists!), see #tarotproject on Instagram.

Major Arcana: The Chariot
Major Arcana: The Chariot

 

 

In structuring this Kickstarter campaign, I wanted to make sure there was equal representation across the levels that considered socio-economic limitations, location, and quality of goods. I didn't want this to be an excuse to generate material things to justify tier levels. So, our pledge levels and rewards are straightforward and simple. Don't want a physical item but want to contribute? There are two awards levels for you. Wish you could commission custom art of your own because you love everything you see here? There are tiers for you, too. 

 We are pleased to be offering the following rewards for The Violet Ascension Tarot campaign:

  • digital postcards  
  • downloadable PDF of deck
  • select hi-res illustrations as digital file(s) 
  • The World 1" enamel pin(s)
  • printed postcard(s)
  • 8.5" x 11" Major Arcana prints 
  • physical Tarot deck(s)
  • original pen-and-ink drawing(s) from the deck
  • custom pen-and-ink drawing(s) yet to be created
  • 30-minute Google Hangout Tarot reading with the artist

The digital files are intended to be shared, printed, or used as wallpaper. For the PDF of the deck, we're hoping to have an accessibility-friendly file that can be used in desktop or on mobile with a smart PDF reader. 

Rewards will be available as progress is made on the deck (for PDF and printed versions of the deck). Other digital goods, postcards, and enamel pins will be shipping this summer. 

Major Arcana: Strength print
Major Arcana: Strength print

 

Knight of Swords: Cassowary print
Knight of Swords: Cassowary print

For prints, these are on high quality, acid-free environmentally-friendly stock. 

1" enamel pin(s): We've commissioned custom enamel pins to pull from the imagery of the Major Arcana card, "The World." After a local artist helped us evolve our hand-drawn disco ball into vector art, we were able to get the pins made with the help of the Portland-area vendor, Ways & Means. These pins are 1" with flecks of glitter, and will later be available on our shop. 

The deck itself will be produced once this Kickstarter is funded! Our goal is to use a local-area printer and do a print run that is both sustainably-minded and of high quality. We will have updates for our supporters once we have successfully reached our $5,000 project goal! 

Major Arcana: The Lovers
Major Arcana: The Lovers

 

Major Arcana: The Wheel of Fortune
Major Arcana: The Wheel of Fortune

 

That's why I'm here, and hopefully, that's why you're here too: to make this project possible via crowdfunding. 

My main objective in launching this campaign is to raise the money needed to ensure resources needed to print The Violet Ascension Tarot deck. Our goal amount is $5,000, which will cover the cost of printing the deck itself, as well as budget for shipping, packaging and handling, and of course all the fees that allow both this campaign and your money to travel the virtual wires between us. 

Stretch goals will come into play if/as I exceed expectations. I have a lot of ideas for rewards—things like a guidebook, mobile app, Violet Ascension events—but I want to see this thing take flight, first. When you pledge, you'll get project updates, and I'd love to crowdsource what rewards you'd love to receive!

Major Arcana: The Star
Major Arcana: The Star

 

 Thank you so much for your time and involvement! This project would not be possible without the support and enthusiasm of my community. 

Super special VIP thanks to: Chelsea Christer, a talented filmmaker who made a project video so slick and inspiring that I teared up the first time I watched it; to Heather Oriana Petrocelli for endless patience and passion helping support me on my first crowdfunding effort; to Montmuse for the epically gorgeous audio track used in the video; Elly Blue for the publishing P&L support; Sheri Smith for her hand-lettering support; and finally, to CJH for (very rarely) complaining about my drawings taking up our entire dining room table. 

There are a few more of you who are forever immortalized in the characters of The Violet Ascension Tarot (e.g., The Fool, The 3 of Cups, The Emperor, The Sun, The Empress): interpreting you as Tarot archetypes captured but a fraction of the magic and inspiration I feel from each of you. 

Finally, I want to thank all my supporters, especially my friends and colleagues who follow me online. I wouldn't even be here without you. 

Risks and challenges

Once this Kickstarter funds, it is my goal to focus on finalizing the deck and preparing it for production. The funds themselves are a necessity in making this project a reality (that’s why we’re here!), and ensure my ability to pre-order a larger quantity of decks from a local, sustainable printer.

As a Project Manager/Producer, I know how to ensure a project’s success: I’m prepared, risk is known and mitigated, and have a clear plan. With any project, I know there are also challenges. For example, scanning and image correction will take some time. Some images may need to be changed for quality, or redrawn altogether. Once cards are complete, I’ll need to do a test file to confirm resolution, color, and legibility (which could also necessitate updated or redrawn images).

The print time will vary based on timing of completion, the printer I select, and their backlog of print projects. As such, I’ve padded the anticipated ship date to what feels realistic and feasible, with The Violet Ascension Tarot Deck ready for shipment in February, 2018.

You can help ensure my success in a couple of key ways:

1. Pledging. There’s an entry-level tier of $5, and varying tiers that have been considerately selected to offer the very most out of each level. Obviously not everyone can financially give, and I understand that.

2. Sharing. Kickstarter has varying sharing methods, and it’d mean the world to me if you’d be willing to spread the word about The Violet Ascension Tarot Deck. Please forward on this campaign to friends, family, and anyone you know who might resonate with the mission or art behind this project.

Also, your feedback and questions! Beyond this campaign, I plan on keeping in contact with my backers, but I also want to hear from you! How did you find this project, what suite resonates with you, and so forth. Thanks for reading (and hopefully) your pledge. I'm excited to make this project a reality. <3

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    The New Moon Level

    To quote New Order, "Every Little Counts." Thank you for your support!

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    Limited 2 backers
    $

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  2. Select this reward

    Pledge US$ 15 or more About US$ 15

    The Nomad Level

    For worldwide supporters of The Violet Ascension Tarot Deck and eco-minded digital nomads alike: an opportunity for all-digital rewards.

    Includes:
    • Four (4) Violet Ascension postcards to print at home (one-sheet)
    • One (1) 8.5" x 11" Major Arcana digital file to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
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    12 backers
    $

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  3. Select this reward

    Pledge US$ 20 or more About US$ 20

    The Ally Level

    Pledge your support at the Ally Level and receive a digital download of The Violet Ascension Tarot deck, a postcard, and our sparkly 1" enamel pin of The World.

    Includes:
    • One (1) Violet Ascension postcard
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot 1" Enamel pin (The World)
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    Estimated delivery
    Ships to Only certain countries
    Limited 8 backers
    $

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  4. Select this reward

    Pledge US$ 50 or more About US$ 50

    The Full Moon Level

    The moon rules so many of The Violet Ascension Tarot cards. Let your inner nocturnal creature run wild with this pledge level, and enjoy all the rewards below.

    Includes:
    • One (1) Violet Ascension postcard
    • One (1) 8.5" x 11" Major Arcana digital file to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot Deck
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    Ships to Only certain countries
    33 backers
    $

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  5. Select this reward

    Pledge US$ 60 or more About US$ 60

    The World Level

    The World Major Arcana means you can have it all; In The Violet Ascension Tarot, it is represented by a disco ball to evoke the perfect party. Pledge at this level and receive one of each award that comes with previous tiers, including our 1" glittery disco ball enamel pin and the deck itself.

    Includes:
    • One (1) Violet Ascension postcard
    • One (1) 8.5" x 11" Major Arcana digital file to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot 1" Enamel pin (The World)
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    Ships to Only certain countries
    11 backers
    $

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  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    The Magician Level

    We see you, magic-maker, with the power to manifest and to influence. You're The Magician. This level includes all the rewards from previous tiers, as well as an original illustration from The Violet Ascension Tarot Deck, to be selected at random.

    Includes:
    • One (1) Violet Ascension postcard
    • One (1) 8.5" x 11" Major Arcana digital file to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot 1" Enamel pin (The World)
    • One (1) original signed pen-and-ink illustration from the deck
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    Estimated delivery
    Ships to Only certain countries
    5 backers
    $

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  7. Select this reward

    Pledge US$ 120 or more About US$ 120

    The Lovers Level

    This card in our deck immortalizes the bond between two very good dogs. In tribute, this reward level offers two of everything, as well as extra (alt versions) of the digital goodies to print and share.

    Includes:
    • Four (4) Violet Ascension postcards to print at home (one-sheet)
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • Two (2) 8.5" x 11" Major Arcana digital files to print at home
    • Two (2) Violet Ascension Tarot "The World" 1" Enamel pins
    • Two (2) The Violet Ascension Tarot Decks
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    Ships to Only certain countries
    Limited 3 backers
    $

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  8. Select this reward

    Pledge US$ 200 or more About US$ 200

    The Justice Level

    The Justice card is about taking responsibility for your actions. To pay tribute to this sense of balance and equality, this level is offering all of the rewards from all previous tiers, but also a 30-minute virtual Tarot reading with the artist.

    Includes:
    • Four (4) Violet Ascension postcards to print at home (one-sheet)
    • Two (2) 8.5" x 11" Major Arcana digital files to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot 1" Enamel pin (The World)
    • One (1) The Violet Ascension Tarot Deck
    • One (1) original signed pen-and-ink illustration from the deck
    • A 30-minute Google Hangout Tarot reading with the artist
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    $

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    It's a way to bring creative projects to life.

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  9. Select this reward

    Pledge US$ 300 or more About US$ 300

    The Empress Level

    The Empress card is for abundance. It also pays tribute to all that is feminine and in bloom. Included with all rewards from previous tiers is one custom pen-and-ink drawing of your choice.

    Includes:
    • Four (4) Violet Ascension postcards to print at home (one-sheet)
    • Two (2) 8.5" x 11" Major Arcana digital files to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot 1" Enamel pin (The World)
    • Two (2) The Violet Ascension Tarot Decks
    • One (1) custom pen-and-ink drawing of the animal of your choice
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

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  10. Select this reward

    Pledge US$ 400 or more About US$ 400

    The Hierophant As Patron Level

    The Hierophant card stands in for traditions, and in this our highest reward level, she represents the patron of the arts. Pledge this level and receive all the above rewards as well as 12 custom pen-and-ink illustrations of your choice, each arriving monthly.

    Includes:
    • Four (4) Violet Ascension postcards to print at home (one-sheet)
    • Two (2) 8.5" x 11" Major Arcana digital files to print at home
    • One (1) downloadable PDF of The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot Deck
    • One (1) The Violet Ascension Tarot 1" Enamel pin (The World)
    • Twelve (12) custom pen-and-ink drawings of your choice*
    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $

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  11. Reward no longer available

    Pledge US$ 35 or more About US$ 35

    Dawn: The Early Bird Level

    Limited number of backers for this pledge level! Available in the U.S. only for a limited time.

    Includes:
    • One (1) The Violet Ascension Tarot Deck
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 15 backers
    $

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Funding period

- (31 days)