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$9,821
pledged of $73,424 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By REYEDR
$9,821
pledged of $73,424 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project


Introducing the REYEDR heads-up display that attaches to your motorcycle helmet and shows you speed, navigation, distance and more!

Our HUD is an opto-electro-mechanical system incorporating patented and patent pending technologies.

REYEDR reduces distraction and enhances your ride by providing just the right amount of information needed on the ride, all within your natural line of sight. 

No need to refocus to see the virtual image, so you can keep your eyes on the road at all times.

 

 

 

 

The GUI (graphical user interface) is designed to be non-distracting and display the right amount of information and colors change to draw your attention only when needed. For instance, navigation arrows and distance to the next turn off change from green to orange to red when approaching the corner. Similarly speed colors change from green to orange when approaching speed limit and red when riding at the speed limit and over.

Imperial (Miles)
Imperial (Miles)

 

Metric (kilometres)
Metric (kilometres)

REYEDR HUD can display both imperial and metric measurements.

 

 

 

Riders need to keep their eyes on the road to look out for hazards. Any distraction, even glancing down at the dash, can be fatal.

Utilizing a novel retrofit approach; the REYEDR HUD fits on the chinbar of any full face helmet, and converts it into a smart AR device.

 

 

 

 

 

 

 

 

 

At REYEDR we care about your safety while riding. Our philosophy is ‘less is more’. We designed our hud to be extremely aerodynamic. Which means less drag and more speed.

When we tested our v2 prototypes for wind drag we found that our HUD weighing 125 grams produced drag that was equivalent to only 50 grams weight! Since our final design is far more aerodynamic we expect it to perform even better.

The REYEDR HUD

Has an aerodynamic & aesthetic design - less wind drag
Has an aerodynamic & aesthetic design - less wind drag

 

Has a minimal GUI - no distractions
Has a minimal GUI - no distractions

 

Is half the weight of the competitor - no unnecessary weight
Is half the weight of the competitor - no unnecessary weight

 

 

 

 

 

 

Motorcycling is a risky sport, by keeping you geo-connected with your group and the ability to alert emergency services, we give you and your loved ones peace of mind.

Receive alerts - which rider stopped & why; out of geo fenced zone
Receive alerts - which rider stopped & why; out of geo fenced zone

 

Send alert to ICE contacts (group / or other) for emergency help
Send alert to ICE contacts (group / or other) for emergency help

 

 

Setup group rides or post to group
Setup group rides or post to group

 

Plan rides
Plan rides

Group ride setup, route planning, and navigation are a breeze with our app. Find interesting rides and connect with a larger community of bikers near you that share similar interests. Save photos and/or a map of your route for your personal log which you can share with others.

 

 

 

 

 

 

 

 

 

 

 

In future releases: riders can use voice or gesture control to select options e.g., navigation, communications, media or bike settings. Manufacturers of compatible connected devices such as cameras and even newer motorcycles would be able to provide data to the HUD.

We are now raising funds to ready the REYEDR HUD for commercial release through DFM phase of development and complete remainder of the App. We have pre-approval from Callaghan Innovation (NZ govt entity) for R&D grant which covers a portion of DFM and are now seeking support from the community to back our venture with pre-orders so that we can get the REYEDR HUD to riders everywhere.

At CES in January, we demoed our monochrome green display HUD and since then have also developed a full colour version. After another round of validation we are now in the DFM (Design for Manufacturing) phase of product development at the end of which the REYEDR HUD will be transformed from an ugly duckling into an iconic and very desirable consumer product.

Some of you may recall what our v1 HUD proto looked like at Lightning Lab Demo Day, June 2016; then the v2 HUD followed for CES; and now you see unveiled here, the design for commercial release.

Even though we may cringe sometimes when we see the v1 prototype; we are stoked with the final design direction achieved, via a proven HW development pathway. A first iteration is always to be built with speed and minimal resources, followed by validation, improvements, more iterations and validation, and finally via DFM route for commercial release.

 

 

Weight: 125 ~ 145g
Material: Injection moulded thermoplastics with aluminum chassis

The core purpose of the HUD is a visual interface, therefore the optics defined the entire system. We use patented holographic technology to achieve the requirements of the virtual image, without adding unnecessary bulk to the optical system or viewing optic waveguide (WG). The image itself is generated through a bespoke LCOS system designed to work in all ambient light conditions. The resolution of the display system is 800 x 600 pixel with up to 4.3 billion color combinations (32bit). This is the equivalent of 2,700 ppi.

The electronics that drive the system are powerful yet as simplistic as possible. We wanted an electronic system that always works without being vulnerable to the physical environment it is operating in. Imagine what the vibrations and temperature differences can do to a highly sensitive device. Keeping it minimal and letting your smartphone do the heavy processing, allows us to maintain a sleek and stylish design, reduced weight, and more robust system. This way we can also update and implement new features faster, in a more streamlined approach through automatic REYEDR App updates delivered by the respective App stores. For big changes in the Graphical User Interface (GUI), the firmware can be updated through the App wirelessly Over The Air (OTA), which will guide you through the process.

Battery life is adequate for a full day of riding or about a week of commuting. The HUD pairs with our smartphone App (iOS and Android) via Bluetooth, we incorporated the latest Bluetooth 5 which is backward compatible with older smartphones.

The HUD is future proofed through OTA firmware updates that will be available as we release new features and in phase 2 when we further develop for connectivity to other sensors, devices and newer motorcycles; such as for communications, cameras, bike settings etc. The housing itself will be IP66 rated for water ingress at pressure, which is even more stringent than testing for immersion.

In the package, we will include different mounts for compatibility with various helmets. To demonstrate compatibility, we deliberately picked a helmet with extreme reverse angle of the chinbar – the AGV K3 SV. The mount itself will feature a quick release mechanism to allow detaching for charging or for moving to another helmet.

Smart phone App Connection: The HUD pairs with our smartphone App (iOS and Android) via Bluetooth.

Smart phone OS compatibility

Battery Life: The HUD battery will last for a full day’s riding i.e. approx. 6+ hours on a full charge.

Charging: via usb cable supplied and your own standard wall charger. Post ride, the HUD can be charged when fitted on the helmet or can be detached for charging.

What’s in the Box?

1. HUD
2. Assorted Mount plates
3. Charging cable

 

 

Below are a few prototype demonstrations of our HUD v2 Prototype!

Please note that the holographic display is very difficult to capture on camera and that the display shows up much smaller on camera than in reality. Enjoy!

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Above: Pairing the HUD with our app. 

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Above: HUD paired with GPS and tracking speed.

Below: GPS app and display on HUD.

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We have attracted interest and support from the outset. Finalists in the University of Auckland’s Entrepreneurship Challenge 2015, and Alumni of the Lightning Lab (LL) Digital Accelerator 2016. During the LL program, we built v1 HUD prototype and MVP of the App. Since then with seed round funding and Callaghan Innovation R&D grant we developed v2 HUD engineering prototypes.

The REYEDR HUD debut at CES 2017, Las Vegas received an overwhelming response. In May, we were awarded 2017 Display Component of the Year from SID (Society of Information Displays), USA. It was truly an honour to receive this award alongside tech giants: LG, Samsung, Apple and Sony.

 

Mango teQ Limited is a New Zealand start-up developing AR technologies viz. smart eyewear solutions, which present data in real time to solve specific customer problems. We are uniquely positioned, with the knowhow to develop this frontier technology; the only company in Oceania with these capabilities, and amongst a handful in the world.

Our first offering is the REYEDR HUD www.reyedr.com for motorcyclists. The way in which information is viewed on motorcycles has not really changed since being developed a century ago; AR combined with smartphone computing now provide the ability to improve safety by delivering key information at eye level. REYEDR’s vision is to connect motorcyclists with their machines in a way that transforms the ride experience.

We expect HUDs for motorcyclists to become as universal as smartphones for daily use.

Kal's entrepreneurial journey started from India at the age of 19! Since 2003 he lives in Auckland, New Zealand. He has founded three previous ventures all in consumer durables, starting from automotive and then emerging technology products. In his fourth venture, Kal combines his love for motorcycles and passion for technology to create the REYEDR HUD, a radical breakthrough for motorcycling.

Kal enjoys the creative, collaborative process of developing innovative products, and finds working through the challenges and launching in the global arena invigorating. A lifelong learner, he holds several business and project management qualifications including a MBA underpinned by an early science education. https://www.linkedin.com/in/kgwalani1/

Jens has worked for several years as a Systems Integrator and Infrastructure Consultant. He qualified in Germany with further education at AUT in NZ and holds in excess of twenty industry standard certifications and multiple degrees. Jens’ love of tech gadgets drew him to our venture; he bridges both the HW and SW requirements for developing our HUD solutions. https://www.linkedin.com/in/jenssteinigen/

Simon has a keen interest in technology and entrepreneurship, and is experienced in hardware development, prototyping, robotics, programming, web design and development. He is a native Kiwi; a natural fit for the team as he has been dreaming of building HUDs when in University. https://www.linkedin.com/in/simon-waters-504a6098/

 

 

 

 

Risks and challenges

We have worked extremely hard to ready this product for Kickstarter and full-scale manufacturing and fulfillment, but here are what we see as the risks and how we intend to mitigate them:

R&D: We are now in the DFM cycle to convert the v2 HUD prototypes into an iconic consumer product. We work with external collaborators besides our own team but only with experts in their field as it will help us minimize challenges during development.

CONTINUED DEVELOPMENT: As we progress we'll keep you updated and will make sure you know the progress of everything that is happening through the DFM cycle.

MANUFACTURING: The contract manufacturer has been lined up and quality assurance processes will be implemented for production. Our product will initially be manufactured in a trusted, high quality local site in Christchurch, New Zealand. the objective is to have increased communication between teams, improved quality control of production, and faster response times if anything does occur. Once production is set we will then have the ability to scale production with same QA program to larger facilities in China.

SW & FW DEVELOPMENT: The REYEDR App is approx. 60% complete; to smoothen the development program releases will be staged with SW & FW updates as features are added.

FULFILLMENT: Sometimes things get a bit crazy and stuff happens that can’t be planned for: a supplier misses a deadline, customs clearance or a shipment gets lost. Those things could cause a delay. We are lining up experienced dropshippers to ensure we can be ready for anything that happens and you get your reward in time and in the right place!

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