Project image
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$1,277
pledged of $30,000pledged of $30,000 goal
15
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 21 2019
$1,277
pledged of $30,000pledged of $30,000 goal
15
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 21 2019

About

As athletes we all know that mental toughness contributes to at least 50% of our athletic performance and yet how much time do we dedicate to training the mind?  

The first release of the product will be focused on a solution for competitive cyclists including triathletes, road and mountain bike racers and all other endurance athletes that use indoor cycling for training.  We plan to expand to other sports over time including:  running, rowing, strength training, climbing and select team sports.

Website:  http://rewirecycling.com

Media please see our:  Press Kit

Social:  Instagram, Facebook, Twitter

Interview on The Pain Cave Podcast: Pain Cave Podcast

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HOW IT WORKS:  

 1.  Wireless Brain Training Straps 

These brain training wireless straps attach to the handlebars of your bike during indoor training. Using these straps in conjunction with the Rewire app allows you to do both mental and physical workouts at the same time.

Features Include

  • Ergonomic button straps for cognitive testing
  • Low-energy bluetooth wireless technology with rechargeable batteries
  • Waterproof, non-slip, non-toxic materials

2.  The Rewire Cycling Training App

The Rewire Fitness Cycling app combines structured power-based training with mental fatigue training to provide the right mix of mental and physical stimuli in a single workout.   

Features Include:

  • Cognitive training protocol with many levels of difficulty
  • Biometric support for standard heart rate monitors
  • Power training support for standard cycling power meters
  • Structured power-based workouts across all training levels
  • Physical and mental performance metrics
  • Full workout history (data recorded every second)
  • Programmable self-talk mantras 
  • Many different workout options for all levels
  • Audio-based training alerts notify athletes if they are below or above target goals
  • Real-time workout chart and live metrics, power chart and power meter display

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Rewire Cycling Benefits

  • The Rewire product is the first mental endurance training product for athletes that can be used during real-world training
  • Current brain training solutions for athletes have a low transference to real-world performance because they do not directly combine brain fatigue training with exercise.
  • The brain training protocol used by Rewire has been shown in 10 years of scientific research to reduce the athlete’s perceived level of exertion thereby increasing physical performance and mental toughness over time.
  • By focusing on brain training that fatigues the mind during workouts athletes can reproduce real world scenarios that they will face in competition without risking injury or over training

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Rewire in the News

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What Athletes and Coaches are Saying...

 Laura Kline 

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Elite Ultra Runner/Triathlete/Duathlete and Former World Duathlon Champion

“The app really gets you to that point that you will face in a race where things are getting hard and you have to refocus on the task at hand.”

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Joe Holmes

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Elite Road Racer for 20 Years and Cycling Coach

“ With the athletes that I coach I’m always looking for things to not only increase their focus but also to pass the time while they are getting in those trainer miles. Rewire is perfect for that.”

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 Jeremiah Bishop

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Professional Mountain Bike Racer, Pan American Games Gold Medalist and Coach 

 “Rewire Cycling is a really cool concept…if you are able to train your mental capacity then you can focus more on your physical capacity.” 

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  Rebeccah Wassner

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Three-time Winner of the New York City Triathlon and Former Member of the US National Team 

 “As a triathlete so much of our races come down to mental toughness. Your training can go perfectly, but on race day there are endless variables - weather, mechanicals, nutrition issues, etc. Using Rewire is the best way to prepare for the mental toughness it takes to get through these issues. It’s such an easy and fun tool to use and adds that next level to triathlon training.”

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Origin Story from Rewire Co-Founder, Sun Sachs

"As a competitive athlete for more than 35+ years I’ve tried many programs, training techniques and strategies which resulted in marginal gains at best.  Looking back at my best and worst performances they all had a significant mental component that either allowed me to overcome great obstacles or spiral downward into a very dark place. " 

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Mental Endurance Training Research

The specific mental fatigue training protocol used in the app has been shown in brain scans and peer reviewed studies to target the part of your brain responsible for managing fatigue, decision making and suppressing undesirable impulses in order to achieve your goals.   By fatiguing the brain in this way, the goal is to improve mental toughness, reduce RPE (rate of perceived exertion) and improve mental focus during the most difficult moments in training and racing.   

There are many studies on these findings but here are some good primers:

  • Randomized controlled trial of brain endurance training on an indoor cycling trainer showing 3x improvements in endurance performance and reduction of RPE over control group.   Read Study 
  • Professional cyclists exhibited superior performance during cognitive mental endurance training than amateur cyclists.  Read Study 
  • Mental fatigue impairs athlete's self-paced performance by inflating perception of effort.  Read Study 
  • 2009 Landmark study showing for the first time the relationship between mental fatigue and athletic performance.  Read Study 
  • The effects of self-talk on endurance performance and rate of perceived exertion (RPE).  Read Study 
  • Self-talk and the positive impact to ego-depletion (aka mental fatigue)  Read Study 

More studies on Google Scholar

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Rewire Patent Pending

The culmination of what we learned from our beta athlete testing along with more than 60+ product iterations have been incorporated into our provisional patent application submitted to the United States Patent Office on February 25th, 2019.

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Timeline

The app and hardware design are now in pre-production.  With your help we can acquire the funding to manufacture the final wireless brain training straps, conduct a research study and launch the final product made first for cycling by Jan. 2020. 

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About the Founders

Rewire Fitness LLC was founded in Sept, 2018 by technology veterans and life-long  athletes Sun Sachs and Cody Rotwein

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Rewards Overview

These rewards are significantly discounted from the full price of $24 / month ($288 per year).   

Reward Levels

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Our Partners

We are proud to be working with some of the best manufacturing and fulfillment partners in the crowdfunding business including Morpho Manufacturing and Fulfillrite.  

Risks and challenges

Having iterated on the app and hardware prototype over the course of the past 10 months we feel very confident in the functionality and efficacy of the product. That said, the risks could be any unforeseen delays in the manufacturing and fulfillment process for the brain training straps. The good news is that we have finalized a partnership with a well known U.S. based firm operating out of China for manufacturing the wireless brain training straps and also a partnership with a fulfillment service operating out of the U.S. and are confident that we will be able to execute a high-quality product in a timely manner. Thanks again for putting your faith and support in this product. We can't wait to make it available to all of you. If you have any questions, feel free to email us: info@rewirefitnessapp.com

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

We've worked with our manufacturing partner to design product specifications that are long lasting including water and corrosion resistant materials, buttons that can endure 1,000,000 individual presses, low-energy bluetooth wireless technology with smart energy saving features and rechargeable lithium batteries that have many of the same longevity specifications as the leading smart phones.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $25 or more About $25

    Supporter

    As a thank you for your support you will receive a discount code to save 15% off the first year's subscription to Rewire Cycling (Savings: $44).

    Includes:
    • 15% discount code for 1 year subscription to Rewire Cycling
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  2. Select this reward

    Pledge $97 or more About $97

    Early Bird

    This early bird reward won't last long. Save 66% off the 1st year's subscription (Savings: $191). Limited number available.

    Includes:
    • Rewire Brain Training Straps (Bluetooth/Rechargeable)
    • 1 Year Subscription to Rewire Cycling (1st year only)
    • Access to Rewire Cycling Mobile App (iPhone / Android)
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  3. Select this reward

    Pledge $145 or more About $145

    Competitor

    Be the first to receive this game changing product and save 50% off the 1st year's subscription (Savings: $143).

    Includes:
    • Rewire Brain Training Straps (Bluetooth/Rechargeable)
    • 1 Year Subscription to Rewire Cycling (1st year only)
    • Access to Rewire Cycling Mobile App (iPhone / Android)
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  4. Select this reward

    Pledge $179 or more About $179

    Pro Pack - Recommended for Triathletes

    Recommended for triathletes and road cyclists this reward includes 2 pairs of brain training straps for added comfort and convenience e.g. you could attach one set to your aero bars and another to your drops. Save 47% on the first year's subscription and the discounted second pair of straps (Savings: $159). Limited number available.

    Includes:
    • Rewire Brain Training Straps (Bluetooth/Rechargeable)
    • 1 Year Subscription to Rewire Cycling (1st year only)
    • Access to Rewire Cycling Mobile App (iPhone / Android)
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Funding period

- (30 days)