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The Versalette is one piece of clothing that can be worn over 15 different ways -- made in the USA with 100% recycled fabric.
The Versalette is one piece of clothing that can be worn over 15 different ways -- made in the USA with 100% recycled fabric.
796 backers pledged $64,246 to help bring this project to life.

A Production Update from North Carolina

As most of you know, part of sharing our journey with the world has been sharing things as they come -- no censor, no security, no sure-things.  So we’ve shared what’s gone right, and we’ve also shared what’s gone wrong.

Lately, a lot has been going right -- the launch of our new site, a window display for Create Denver, and successful planning for our summer tour.

But this weekend, we got some bad news. Our sew shop is taking longer than originally estimated. It’s taking them about 20 minutes to make each Versalette, and they’ve had to add two more employees to the line. They’ve suggested sending us smaller shipments by color, with everything to be completed in the last half of June and the first half of July.

We’ve been given estimations before -- and passed them along to you -- and yet, we are all still waiting. But because they have actually started the process of cutting fabric, prepping, and sewing for test times, we do believe that this is going to be our final date of completion.

We share every bit of news -- that’s our ‘thing.’ Maybe sometimes we shouldn’t. Maybe we shouldn’t have sent out estimations or opened pre-sales. Maybe we should have looked for a different sew shop a long time ago. Maybe we should have waited to Kickstart until we were further along in the production process --but as anyone in the entreprenerial world advises, we opted to just do it. Take the leap of faith. And figure out the details later.  

Coulda, shoulda, woulda. We made the best decisions we could at these times, with the information that was available to us.

This is what a new business looks like -- trials, successes, errors, an insane learning curve -- and we have chosen to live that experience in a ‘public’ way through our writing. So while this is a tough post to write, the most important thing for us is to keep everyone up-to-date and to share the things that are happening in real-time, just like we’ve always done.

We’ll be sending out an e-mail to all Kickstarter backers and pre-sales buyers to make sure no one is waiting by their mailbox ; )

At the end of the day, we are all still supporting a process we believe in. Despite ongoing setbacks, we know this makes a difference -- and that’s what it’s all about. {r}


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    1. Missing avatar

      wesley_stevens on June 5, 2012

      As a North Carolinian who's seen hard times hit this state I thank you for supporting us, and I thank you for supporting thriftiness and quality, which can help keep this world a little cleaner than we found it.

    2. {r}evolution apparel Creator on May 31, 2012

      You all seriously rock.

    3. Missing avatar

      Donna Grossman on May 30, 2012

      I've worked for the same aerospace company for 35 years and we have the same problem with our suppliers all the time. But eventually we always ship our product. It's just rarely on time. Don't sweat it. (And I personally like to hear actual updates and not BS ones, so good job.)

    4. Missing avatar

      Maggie Steele on May 30, 2012

      It's okay, Kristin. Everything will work out, I'm sure. Obviously you have done your best and been up front about everything all along. I don't think anyone is going to stress out about not getting their versalette at the exact moment it was expected. (And if they should happen to, it's their problem!)

    5. Ralph Mazza
      on May 29, 2012

      Loren's exactly right. Kickstarter is about patronizing the arts, not ordering stuff from

      Sure there'll be some haters, they're everywhere, but the majority of people backing projects like this are in it for the journey as much as the destination.

    6. Missing avatar

      Loren Lieberthal on May 29, 2012

      Oh, listen you guys: you always sound so t-o-r-t-u-r-e-d in your updates, and it's not necessary! Your Kickstarters TOTALLY get that the entrepreneurial ride is a tough one -- many of us have already been on it, or soon will be -- and we're in this with, for you, behind you, etc. So relax. You have our backing, our respect and our Best Wishes. Onward!

    7. {r}evolution apparel Creator on May 29, 2012

      We appreciate your understanding more than you know, Chris. Thank you so, very much for the kind words. S&K

    8. Chris Patterson on May 29, 2012

      Unfortunately, "These things happen"..... I'm just still appreciative of the fact that you're sourcing entirely from the US. Weather is already getting to the point that my fiancée is dying to get her hands on it, but I'm sure it will still be warm in July ;)