Play!Cassette: a memento of the analog era for the digital age
Play!Cassette is a soft, clear earphone case that you can use to store your earphone, business cards, receipts and miscellaneous small objects which would otherwise suffer in your pockets. So you would always have in your possession an adorable piece of accessory that is not only handsome, but also functional, and it’s the perfect little gadget to carry along with your smart phone.
As an avid fan of music, I always listen to music everywhere I go… mostly from my iPhone using an earphone as I’m sure most everyone does nowadays. And as a designer, it’s in my blood to always try to bring beauty to everyday life. So some time ago I created an earphone pouch with its shape resembling an envelope for international mail – a thing of the past in this day and age. I thought it would be fun to call it “Snail Mail” as most people remember the traditional mails to be slow in spite of the titles such as “express” or “first class” mails.
Then I just happened to dig through old boxes while cleaning one day and found several cassette tapes which belonged to my dad and next to it, none other than a Walkman. As it turned out, they were a collection of his favorite oldies which he frequently listened to around the house as I was growing up, and so it came as no surprise that I started having a flashback of childhood memories. Tangled up in endorphins from the joy of reliving the adolescent years, I came up with an idea to create yet another pouch with a cassette tape motif, as part of continuation of my retro theme if you will. And that’s how Play!Cassette was born.
Designing the “right” look and feel
The creative process of producing the final version of Play!Cassette took on more challenges than I had initially imagined. Since my inspiration first derived from a transparent cassette tape, I wanted to stick to the theme and bring the same image to the design. After going through dozens of permutations of the design, I finally came up with a prototype which very much resembled the final version, with the placement of the button(s) being the last remaining decision. I first attempted putting two buttons indicative of the two holes on a cassette before quickly realizing that a single button was more suitable for the size of the pouch I wanted to create. In order for two buttons to make sense, the pouch would have had to be bulkier than I wanted; and since placing the button in the middle would downgrade its design value, it made more sense to place it on one of the two holes of the cassette.
Then came the next round of challenges with the manufacturers. Given the relatively small size of the pouch, the task of placing all the delicate prints on the exact spot proved to be horribly daunting. There was very little margin for error, and the manufacturers became annoyed at my demand for perfectionism. Not to mention most manufacturers whom I approached for the production declined a partnership opportunity as they would only entertain a larger order than the initial 300 pieces citing it would not make economic sense for them at the cost we discussed. I was sensitive about the production cost as any unnecessary increase would be passed on to the final consumers. In the end, my persistence paid off as I was finally able to find a small, reputable manufacturer who worked diligently with me on all of the details including the cost. There were some last minutes glitches with the case and cable band but we were able to get through them rather nicely.
So there you have it. My aim is to get Play!Cassette in the hands of as many music lovers as possible with further development and put a little smile on their faces at the same time. So thank you in advance for your support and sharing of Play!Cassette with your friends and family.
I provide economy international shipping with tracking number which I have used for more than 3 years without any problem. It usually takes more or less than 3 weeks to US and EU. The shipping cost will be cheaper for the backers from South Korea. If you want me to make alternative shipping arrangements at additional cost, please let me know.
Risks and challenges
I have worked with a diverse group of manufacturing partners for a number of years and know my way around timely turning out products for shipping, and I am committed to putting forth nothing less than my best effort for this item. Having said that, there could always be unexpected delays due to unknown variables creeping up at the last minute including the total number of backers at the end of the campaign. I am fortunate enough, however, to be working with a highly responsible manufacturer who has a keen understanding of my requirements, and together we are dedicated to fulfilling this project and offer prompt deliveries.Learn about accountability on Kickstarter
- (33 days)