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a collection of luxury brushes designed, tested & perfected by the beauty community. handcrafted by master artisans in Kumano, Japan.
a collection of luxury brushes designed, tested & perfected by the beauty community. handcrafted by master artisans in Kumano, Japan.
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2,733 backers pledged $519,928 to help bring this project to life.

About

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a new approach to luxury beauty

$519,928

2,733

we believe the best way to create incredible products is by listening to the people who will actually be using them
we believe the best way to create incredible products is by listening to the people who will actually be using them

listening to our customers is at the core we do. being engineers who don't use makeup, we strive to approach the design process with a bias-free mindset to create something that truly reflects what people want.

the company name rephr comes from the word "reference", in that we use community input & feedback as a reference point to design beauty products.

over the last 12 months, we've traveled across US & Canada and met with thousands of pro artists and beauty enthusiasts with the goal of answering one question:

we traveled across US & Canada to meet with pro artists and beauty enthusiasts to learn more about the beauty industry.
we traveled across US & Canada to meet with pro artists and beauty enthusiasts to learn more about the beauty industry.

we quickly noticed a trend where brands are trying to convince consumers that they need several brushes for each specific application: the brow set, the eye set, the complexion set, the sculpting set, and the list goes on. 

people's brush collection keeps on growing, but there's a severe lack of quality and performance. 

so with no pre-conceived notions of what makes a perfect makeup brush (since we've never used one before), we did what engineers are trained to do - listen to the community and collect data.

to fix the problem with makeup brushes, we launched a prototype program on Dec 1, 2018 and began testing brushes with the community.
to fix the problem with makeup brushes, we launched a prototype program on Dec 1, 2018 and began testing brushes with the community.

our goal was simple - to design the world's best collection of makeup brushes. 

each brush is meticulously handcrafted in Kumano, Japan - the world's capital of brush making.
each brush is meticulously handcrafted in Kumano, Japan - the world's capital of brush making.

 each brush is handmade in KUMANO, JAPAN by master artisans using the finest materials and takes 3-4 months as they obsess over every single detail.

since the launch of our prototype program, we've received over 4,500 feedback & input entries from people around the world. with their feedback, we began designing brushes.
since the launch of our prototype program, we've received over 4,500 feedback & input entries from people around the world. with their feedback, we began designing brushes.

our very first brush set performed beautifully. but just like most brands on the market today, our initial attempt contained far too many brushes in our set. As engineers who loved efficiency, we were not satisfied with the idea that a person needs 12 brushes to do beautiful makeup.

our initial brush set performed wonderfully, but it contained too many brushes. as engineers who loved efficiency, we weren't satisfied with the idea that a person needs 12 brushes to do beautiful makeup,
our initial brush set performed wonderfully, but it contained too many brushes. as engineers who loved efficiency, we weren't satisfied with the idea that a person needs 12 brushes to do beautiful makeup,

the secret is obvious in hindsight - design versatile brushes.

after 3 more months of testing, we've come up with a solution - instead of having one brush for each makeup application, we designed versatile brushes that excel in doing multiple things extremely well.

this was made possible by refining shapes of each brush, as well as altering the density, volume and types of bristles. the end result is our core collection.

3 months later, we found the solution - design versatile brushes that can do multiple things extremely well.
3 months later, we found the solution - design versatile brushes that can do multiple things extremely well.
the core collection - our flagship product
the core collection - our flagship product

5 do-it-all brushes that you’ll keep reaching for every single day - a set of brushes that will perform any look to perfection and is all you'll need to immediately take your makeup experience to the next level.

rather than creating a brush for each specific application, we intentionally kept our core collection lean and efficient with multi-purpose tools that will conform to your creativity. 

brush 01 - a versatile eye brush for applying base colour, crease work, general blending, nose highlight, nose contour, brow highlight, concealer. capable of doing an entire eye look on its own.
brush 01 - a versatile eye brush for applying base colour, crease work, general blending, nose highlight, nose contour, brow highlight, concealer. capable of doing an entire eye look on its own.
brush 02 - a high density shader that packs on intense pigments like no other. add colour on lower lash line, define outer V with darker shade, darken lash line with tapered edge and capable of a quick smokey eye. an essential brush for colourful eye looks.
brush 02 - a high density shader that packs on intense pigments like no other. add colour on lower lash line, define outer V with darker shade, darken lash line with tapered edge and capable of a quick smokey eye. an essential brush for colourful eye looks.
brush 03 - a small but mighty pencil brush capable of maximum precision in the most delicate areas. highlight inner V, define lower lash line, pinpoint concealing, smokey liner. the highest rated eye brush in our entire collection.
brush 03 - a small but mighty pencil brush capable of maximum precision in the most delicate areas. highlight inner V, define lower lash line, pinpoint concealing, smokey liner. the highest rated eye brush in our entire collection.
brush 04 - the ultimate contour cheek brush. designed for precise and efficient contouring, but also works wonderfully for blush, highlight and foundation. a classic shape that's been re-invented with many talents.
brush 04 - the ultimate contour cheek brush. designed for precise and efficient contouring, but also works wonderfully for blush, highlight and foundation. a classic shape that's been re-invented with many talents.
brush 05 - the pinnacle of all face brushes. incredibly versatile and luxuriously soft. precision engineered to contour, blush, highlight, foundation, bronzer, cream blush and powder. if you could only have 1 face brush from now on, this would be it.
brush 05 - the pinnacle of all face brushes. incredibly versatile and luxuriously soft. precision engineered to contour, blush, highlight, foundation, bronzer, cream blush and powder. if you could only have 1 face brush from now on, this would be it.
the core collection will be in-stores for $168 in December for the holiday season. To thank the community for helping us perfect the collection, we're inviting everyone to join our product run at wholesale pricing.
the core collection will be in-stores for $168 in December for the holiday season. To thank the community for helping us perfect the collection, we're inviting everyone to join our product run at wholesale pricing.

40% OFF - the core collection

coming in-stores in December for the holiday season for a retail price of $168. production will begin in August and will take approximately 2-4 months since each brush is handmade by master artisans in KUMANO, JAPAN.

to thank the beauty community for helping us test & perfect our brush collection, we're opening up our production run and taking orders today at wholesale pricing. If you join our production run, your order will be prioritized in queue over our own inventory and be delivered to your door before we hit the retail stores.

the core collection is the answer to a question we had when we first began our journey a year ago: “just how many brushes does a person need?". As engineers that love efficiency, our hypothesis was that incredible and effortless makeup can be achieved with just a few well-crafted brushes. 

we also learned that makeup brushes is one of the most personal aspects of the beauty experience, in that everyone’s facial features and preferences are unique. 

the bespoke collection - make it your own

the bespoke collection is not designed to be a brush set in itself. rather, each brush in the collection is designed to address specific pain points that’s been brought to our attention from the community. 

for example, brush 14 and 15 are designed specifically for people with “hooded eyes”.

the bespoke collection is an ever-growing portfolio of unique shapes that will allow you to substitute/replace/add to your core collection to truly make it your own and have it conform to your own unique preferences and creativity.  


the bespoke collection
the bespoke collection

like the core collection, each brush in the bespoke collection is designed with input & feedback from our community. upon its introduction in the prototype program, it was met with overwhelmingly positive feedback, especially from professional artists. this is why you’ll see several pro features in its handles:

  1. longer and tapered handles; ergonomically optimized for working on clients.
  2. permanent brush numbers lasered near the ferrule so it’s always visible in your brush holder and never rubs off.
  3. minimal branding; classic silver and glossy black combination with a subtle logo ensures these brushes are compatible with brand-free environments that pros often find themselves in. 
build your own set by selecting brushes from the core collection as well as the bespoke collection. duplicates are allowed! Includes magnetic travel case.
build your own set by selecting brushes from the core collection as well as the bespoke collection. duplicates are allowed! Includes magnetic travel case.
build your own set by selecting brushes from the core collection as well as the bespoke collection. duplicates are allowed! Includes magnetic travel case.
build your own set by selecting brushes from the core collection as well as the bespoke collection. duplicates are allowed! Includes magnetic travel case.

40% OFF today - the bespoke 5

join us on our production run and select any 3 eye brushes PLUS any 2 face brushes to build your own set. the bespoke 5 will retail for $185 in December and is available today for only $110.

* see below for all eye and face brushes that you can choose from. duplicates are allowed.

45% OFF today - the bespoke 10

join us on our production run and select any 6 eye brushes PLUS any 4 face brushes to build your own set. the bespoke 10 will retail for $368 in December and is available today for only $199.

* see below for all eye and face brushes that you can choose from. duplicates are allowed.

BONUS REWARD: watch our Kickstarter video until the end to find out how you can customize your handles in 2 different styles and 4 different lengths. This means you can order any set in any style/length of handles you want!
BONUS REWARD: watch our Kickstarter video until the end to find out how you can customize your handles in 2 different styles and 4 different lengths. This means you can order any set in any style/length of handles you want!
BONUS REWARD: watch our Kickstarter video until the end to find out how you can customize your handles in 2 different styles and 4 different lengths. This means you can order any set in any style/length of handles you want!
BONUS REWARD: watch our Kickstarter video until the end to find out how you can customize your handles in 2 different styles and 4 different lengths. This means you can order any set in any style/length of handles you want!

Risks and challenges

each brush is handmade by artisans from KUMANO, JAPAN without any machinery and can take up to 4 months. all orders placed on Kickstarter will be prioritized in queue ahead of our own inventory. Guaranteed delivery by dec 20

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $99 or more About $99

    the core collection (40% off retail)

    LAUNCH PROMO (Regular $168) - join our production run at wholesale pricing.

    the core collection will in-stores Dec 1 for the holidays at $168 with production set to begin Aug 1.

    to thank the beauty community for helping us test brushes and perfect our collection, we’re opening up our first production run and accepting orders today at wholesale pricing.

    looking for individual brushes? they will be available in December at regular retail price.

    BONUS REWARD:
    watch our video until the end to see how you can customize your own handles in 2 different styles and 4 different lengths.

    HOW IT WORKS:
    pledge $99 now on Kickstarter. Your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • brush 01
    • brush 02
    • brush 03
    • brush 04
    • brush 05
    • magnetic traveling case / brush holder
    • complimentary shipping
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    761 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $110 or more About $110

    the bespoke 5 (40% off retail)

    LAUNCH PROMO - join our production run at wholesale pricing.

    the bespoke 5 will go on sale Dec 1 for the holiday season for $185 with production set to begin Aug 1.

    to thank the beauty community for helping us test brushes and perfect our collection, we’re opening up our production run and accepting orders today at wholesale pricing.

    Your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    BONUS REWARD:
    watch our video until the end to see how you can customize your own handles in 2 different styles and 4 different lengths.

    HOW IT WORKS:
    pledge $110 now on Kickstarter. Your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • any eye brush
    • any face brush
    • customize your own set
    • complimentary shipping
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    428 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $199 or more About $199

    the bespoke 10 (45% off retail)

    LAUNCH PROMO - join our production run at wholesale pricing.

    the bespoke 10 will go on sale Dec 1 for the holiday season for $368 with production set to begin Aug 1.

    to thank the beauty community for helping us test brushes and perfect our collection, we’re opening up our production run and accepting orders today at wholesale pricing.

    Your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    HOW IT WORKS:
    pledge $199 now on Kickstarter. Your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • any eye brush
    • any face brush
    • complimentary shipping
    • customize your own set
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    144 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $220 or more About $220

    core + bespoke collection (50% off)

    MOST POPULAR
    LAUNCH PROMO - join our production run at wholesale pricing.

    the core + bespoke collection will go on sale Dec 1 for the holiday season for $439 with production set to begin Aug 1.

    to thank the beauty community for helping us test brushes and perfect our collection, we’re opening up our production run and accepting orders today at wholesale pricing.

    Your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    BONUS REWARD:
    watch our video until the end to see how you can customize your own handles in 2 different styles and 4 different lengths.

    HOW IT WORKS:
    pledge $220 now on Kickstarter. Your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • the core collection ( 5 brushes )
    • the bespoke collection ( 9 brushes )
    • complimentary shipping
    • magnetic traveling case / brush holder
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 859 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge $1 or more About $1.00

    priority access to new prototypes

    join us on our mission to design better products that elevate people's lives.

    we're looking for testers for our upcoming products over the next few months.

    HOW IT WORKS
    Pledge $1 or more, and we'll notify you first and give you a head start before we publicly announce our next lineup of prototypes (will include more than brushes!).

    *for all previous prototype launches, brushes sold out within hours.

    this reward is included for all Kickstarter backers by default. If you've already pledged a higher amount for brushes or plan to do so, there's no need to pledge an additional $1.

    Less
    Estimated delivery
    Reward no longer available 17 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge $25 or more About $25

    our most popular face brush (04)

    the community has spoken - the most versatile face brush in our collection is also the most popular amongst our early testers.

    LAUNCH PROMO (Regular $39) - join our production run today at wholesale pricing. brush 04 will be in-stores Dec for $39.

    BONUS REWARD:
    watch our video until the end to see how you can customize your own handles in 2 different styles and 4 different lengths.

    HOW IT WORKS:
    pledge $25 now on Kickstarter. your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • brush 04
    • complimentary shipping
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge $220 or more About $220

    the launch collection (50% off)

    MOST POPULAR
    LAUNCH PROMO - join our production run at wholesale pricing.

    the launch collection will go on sale Dec 1 for the holiday season for $439 with production set to begin Aug 1.

    to thank the beauty community for helping us test brushes and perfect our collection, we’re opening up our production run and accepting orders today at wholesale pricing.

    Your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    BONUS REWARD:
    watch our video until the end to see how you can customize your own handles in 2 different styles and 4 different lengths.

    HOW IT WORKS:
    pledge $220 now on Kickstarter. Your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • the core collection ( 5 brushes )
    • the bespoke collection ( 9 brushes )
    • complimentary shipping
    • magnetic traveling case / brush holder
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $285 or more About $285

    the launch collection (50% off)

    LAUNCH PROMO - join our production run at wholesale pricing.

    the launch collection will go on sale Dec 1 for the holiday season for $569 with production set to begin Aug 1.

    to thank the beauty community for helping us test brushes and perfect our collection, we’re opening up our production run and accepting orders today at wholesale pricing.

    Your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    HOW IT WORKS:
    pledge $285 now on Kickstarter. Your order will then be sent to Kumano, Japan where it's handmade-to-order by Master Artisans.

    your order will be prioritized in queue ahead of our own production and be delivered to your door before anyone else.

    Includes:
    • the core collection ( 5 brushes )
    • the bespoke collection ( 9 brushes )
    • brush 11
    • complimentary shipping
    • guaranteed delivery by dec 20
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 442 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (20 days)