$6,915
pledged of $30,000pledged of $30,000 goal
91
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 10 2018 4:00 PM UTC +00:00
Noël Gordon Jr.By Noël Gordon Jr.
First created
Noël Gordon Jr.By Noël Gordon Jr.
First created
$6,915
pledged of $30,000pledged of $30,000 goal
91
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 10 2018 4:00 PM UTC +00:00

About

Introducing Reparations Media & Apparel.  

RMA is a black-inspired movement and streetwear brand based in Minneapolis designed to spark a conversation, provoke racial reintegration, and inspire socialist change. 

@reparationsapparel
@reparationsapparel

Rooted in blackness but not defined by it, our designs lay bare the absurdity of black-white inequality in America with all deliberate speed.

@reparationsapparel
@reparationsapparel

Who We Are 

photo credit: Minnesota Daily
photo credit: Minnesota Daily

@theotherbayard: My name is Noel Gordon Jr, and I am an accomplished civil rights activist and afro-socialist entrepreneur based in Minneapolis with more than 10 years of experience running high-performing teams and organizations. I'm the Chief Executive Officer.

@rybread264: My name is Ryan O'Leary. Originally from Boston and a proud graduate of American University, I am a self-taught creative professional with over a decade of political campaigns and digital communications experience. I'm the Chief Creative Officer

What We're About

On June 28, 2018, Ryan and I incorporated the Race Company / Race Company Productions as a minority media & edutainment brand production company that does well by doing good for black people. 

Our social mission is to co-create a mass movement for racial justice in America by producing morally courageous brands for ourselves and other people - starting with RMA.

@reparationsapparel
@reparationsapparel

Much like Kickstarter, we're a general benefit corporation, which means we've legally obligated ourselves to put people over profits by having a core business purpose that goes beyond maximizing shareholder value. 

To keep us accountable, Ryan and I have spelled out a list of 6 specific values and commitments we plan to live and lead by:

  • Design for black people, the rest will follow.
  • Expertise comes from everywhere.
  • Excellence, always.
  • Act with urgency.
  • No one is disposable.
  • Democracy works in the workplace.
@reparationsapparel
@reparationsapparel
@reparationsapparel
@reparationsapparel

$30K in 30 Days 

Ryan and I have self-invested over $11,000 of our own cash since we first began working together on this project in April 2018. 

Now we're in need of an additional $30,000 to:

1) produce our first design collection entitled 'Everyday, Integration'

&

2) cover 5 months of operating costs through January 31, 2018, including an estimated $18,000 in living wages for our team of independent business and creative design contractors.

Risks and challenges

We've come a long way in a short period of time, but our biggest challenge has been securing start-up and working capital from traditional banks and lenders - many of whom seem skeptical of our commitment to put people over profits.

Ryan and I are confident in the team of people we have assembled around us, which includes several pro bono volunteers, advisors, and industry consultants, like the Southern Queer Creative Group, a queer-owned creative consulting firm in TN.

We are especially grateful to our close friends, families, and loved ones for their patience, perspective, and support over the last few months!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $3 or more About $3

    Solidarity Pledge!

    For those who just want to support the cause; thank you!

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    6 backers
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    Pledge $15 or more About $15

    Thank You & a Tote Bag!

    Show off your passion for racial justice no matter where you are in America. Tax included.

    Includes:
    • RMA logo sticker/decal
    • Signed thank you card
    • 'Fuck Trump' tote bag
    • Digital photo
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    Ships to Only United States
    Limited 11 backers
    $
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    Pledge $35 or more About $35

    'Fuck Trump' Signature Tee!

    Available in both English & Spanish, be the first among your friends to get our watermelon-inspired 'Fuck Trump!' tee. Tax included.

    Includes:
    • RMA logo sticker/decal
    • 'Fuck Trump' graphic tee
    • Signed thank you card
    • 'Fuck Trump' tote bag
    • Digital photo
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    Ships to Only United States
    Limited 14 backers
    $
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    Pledge $35 or more About $35

    Watermelon Logo Tee

    Wear it loud and proud - the world is watching! Tax included.

    Includes:
    • RMA logo sticker/decal
    • Signed thank you card
    • Digital photo
    • 'Fuck Trump!' Tote Bag
    • Watermelon logo tee
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    Ships to Only United States
    Limited 10 backers
    $
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  5. Select this reward

    Pledge $55 or more About $55

    Midterm Elections 2018 Survival Pack!

    Get a 2nd graphic tee AND custom sticker just in time for the November 2018 midterm elections. Tax included.

    Includes:
    • RMA logo sticker/decal
    • 'Fuck Trump' graphic tee
    • Signed thank you card
    • 'Fuck Trump' tote bag
    • Digital photo
    • 'TREASON' tee
    • 'Vote or Die!' sticker/decal
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    Ships to Only United States
    Limited 6 backers
    $
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  6. Select this reward

    Pledge $75 or more About $75

    This is 'Not a Dangerous Hoodie!

    Get your hands on our signature hoodie today. Tax and free shipping included. [PS, a portion of proceeds will be donated to the Trayvon Martin Foundation in Florida - #JusticeforTrayvon]

    Includes:
    • RMA logo sticker/decal
    • 'Fuck Trump' graphic tee
    • Signed thank you card
    • Free shipping & handling
    • Not a Dangerous Hoodie
    • Digital photo
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    Ships to Only United States
    Limited 7 backers
    $
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  7. Select this reward

    Pledge $100 or more About $100

    Reparations Gift Box!

    Get EVERYTHING you see with this limited-edition bundle mailed directly to you. Tax and free shipping included.

    Includes:
    • RMA logo sticker/decal
    • 'Fuck Trump' graphic tee
    • Signed thank you card
    • 'Fuck Trump' tote bag
    • Free shipping & handling
    • Not a Dangerous Hoodie
    • Digital photo
    • 'TREASON' tee
    • 'Vote or Die!' sticker/decal
    Less
    Estimated delivery
    Ships to Only United States
    Limited 11 backers
    $
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  8. Select this reward

    Pledge $325 or more About $325

    Pay It Forward!

    If life has been good to you, get (3) Reparations Gift Boxes - one for you AND two of your closest friends! They'll appreciate it. Tax and free shipping included.

    Includes:
    • Free shipping & handling
    • (3) Reparations Gift Box
    • Social Media Shoutout (@reparationsapparel)
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    Limited 2 backers
    $
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  9. Select this reward

    Pledge $1,865 or more About $1,865

    40 Custom Tees & a Mule!

    Get (40) premium quality tees sent directly to you after working with Noel and Ryan on a custom graphic all your own! >> Tax and free shipping included.

    Includes:
    • RMA logo sticker/decal
    • (5) Watermelon tote bags
    • (5) adult 2XL tees
    • (5) adult XL tees
    • (10) adult large tees
    • (10) adult medium tees
    • (10) adult small tees
    • Free shipping & handling
    • Signed thank you card
    • (1) Watermelon logo tee
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    Ships to Only United States
    Limited 1 backer
    $
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Funding period

- (30 days)