Can a t-shirt save the world?
Pollution is a major problem for our health and it is very difficult to escape. We breathe polluted air in every place we go: streets, cars, homes, offices, schools, and that is the cause of many deaths and health problems. What if we could leverage our clothing to clean air from pollution? Can our favorite t-shirt save the world from pollution?
This is the question we started from. Our answer, after months of hard work, is RepAir a genderless t-shirt that absorbs the NOx and VOC equivalent to those produced by 2 cars thanks to a revolutionary fabric incorporated in its pocket.
How it works?
RepAir works with zero-impact and doesn’t need any external energy source. Its pocket, made of an antibacterial and breathable fabric, incorporates the Breath®, a patented material capable of separating, absorbing and retaining NOx, SOx, VOC, Ozone, PAH, Benzene and other pollutants and bad odors in the air.
The air flows through the pocket into the insert and pollutants and bad odors are captured and contained in the insert (but, rest assured, your t-shirt will not smell as organic molecules are disaggregated).
The Breath® is composed of three layers. The outer layers, antibacterial and printable, filter the polluting molecules and the bad smells that are trapped by the internal nano molecules activated absorbent layer.
Does it actually work?
The Breath®, the material used for the insert that RepAir incorporates in its pocket, has been tested extensively according to international standards on pollution absorption capabilities at Università Politecnia delle Marche. The material received several awards and mentions including a publication on the American Journal for Environmental Sciences. The fabric absorbs up to 97% of VOC, 92% of SO2 and 87% of NOx.
The pollutants captured by RepAir are responsible for many health problems including tumors, leukemia, respiratory diseases, ocular and nasal irritations.
How is it made?
RepAir is designed and made following the values at the heart of Kloters: style, comfort and sustainability. It has a classic design, made unique by an Italian style touch, designed to go beyond the seasonality of collections. Comfort is achieved integrating the air cleaning insert in a position that makes RepAir as comfortable as a traditional t-shirt, without impacting freedom of movement. Finally, RepAir is designed to be sustainable in all its dimensions, minimizing the impact of its production on nature and society. It is produced in Italy, at suppliers whose practices are carefully controlled to ensure that nobody is exploited or treated unfairly in the production cycle. Italian suppliers also allow us to reduce the polluting emissions generated by the transport of products before they reach the final consumer. RepAir is produced with high quality cotton and made with reinforced stitching and details to allow it to last longer: less t-shirts produced, less waste of resources.
What is our goal?
Of course to reach our campaign goal (in the short term); but we would like to think beyond that. Fashion is considered the second most polluting industry in the world. With RepAir we want to start a revolution. We are not only reducing the footprint of our products, but we created something that actively improves what is around us. The more join this project, the bigger its impact. A single t-shirt alone cannot change the air quality of our city. But if a couple of us wear it in a car (or better, cycling to work), or a few more in the office we can start to make a difference in our environment and also in the way we approach the problem of air quality. A single t-shirt may not change the world, but many can!
Our t-shirts have an italian fit. We suggest you to read the following VERY IMPORTANT Sizing Chart instructions in order to get the best fit.
Exchange policy: if you follow the Sizing Chart carefully, then the t-shirts shall fit you just fine. Still, if you wish to exchange your t-shirts for any reason, we’ll happily do that but you’ll have to pay for the two way shipping. Because we are offering our t-shirts at highly discounted prices, we won’t be able to accept returns. Please make sure the items are unworn and unwashed. Also, all items must be in the condition you received them with all hangtags still attached. We accept exchanges up to 30 days of you receiving the t-shirt(s).
With RepAir we wanted to make easy for everyone to become an active contributor to improve quality of air. Anywhere! You can wear RepAir for your fitness activities...
...as your daily outfit at work...
...but also just to walk around or during your spare time!
Not convinced yet?
Check out the video of the famous American youtuber Jeff Grant. We asked him to try and review RepAir and that's what he think about it...
Kloters RepAir Team
We would like to thank:
Emanuele Di Fiore Professional Videomaker, Isabella Orlando Graphic Designer, Elisa Platia Photographer, Elisabetta Gentile Pr & Communications, Dennis Valle Advisor, Bruno Combi Anemotech, Gianmarco Cammi Anemotech, Chiara Mangeri BCL Partners, Romeo Allegrini Clothing Manufacturer, Bonicatti Pietro Accessories, INSEAD J06 MBA E4, Paolo Ganis and Clairy's Team, Ciaran Dodd, Christina Oppel.
Get social with us
You are key to the success of our campaign and, ultimately, of our company. Without you, we don't have a reason to exist!
We need your support to get our first t-shirt off the ground. Share us!
Risks and challenges
Kloters is a professional business. Our goal is to make people "feel good" with products that are designed and made with style, comfort and sustainability. We have consolidated relationships with our manufacturing partners and can rely that the products will be delivered up to our standards in the time we expect: we have been in business and selling online since 2015. We will regularly update backers on the status of the production if the campaign is successful. Delays in manufacturing and in shipping, especially outside Europe, are always a possibility due to different circumstances. However, in case of such an event we will make sure that everyone affected is informed promptly.
If a color will not reach the minimum of 50 pieces – and we hope that it will not be the case - we will contact backers to ask for one of the other available options.
If you have any further question, please write us at email@example.comLearn about accountability on Kickstarter
- (30 days)