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REMO (Since 1988) is famous for its T Shirts, Stationery & Stripey Things. Help us relaunch a small but special online service.
REMO (Since 1988) is famous for its T Shirts, Stationery & Stripey Things. Help us relaunch a small but special online service.
284 backers pledged AU$ 33,451 to help bring this project to life.

About this project

REMO General Store: Back Online in Bondi with T Shirts, etc. project video thumbnail
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AU$ 33,451

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Hello & Welcome

Hello and welcome to our kickstarter campaign to get the REMO General Store back online in Bondi in early 2016. We really hope that we're going to get a bunch of you to accompany us on this next leg of the REMO journey ... and we would ask you to spread the word (and a link to this campaign page) as far and as widely as you can, via facebook, twitter, email, word of mouth, whatever ...

I’m the founder of REMO Remo Giuffré (that's me on the left) … and this is a project that I'll be personally overseeing in collaboration with my wife and partner Melanie. That's Pearl in the middle.

Remo, Melanie & Pearl ~ Photo: Ben Simpson
Remo, Melanie & Pearl ~ Photo: Ben Simpson

Uses of Funds

We need your support, so that we can purchase our opening stock of REMO branded merchandise (mostly T Shirts and stationery items to begin with) along with some basic just-in-time production equipment.

Some REMO Background

REMO was launched in Sydney in 1988 as a physical General Store ...

REMO General Store in 1995
REMO General Store in 1995
HQ Magazine, 1991
HQ Magazine, 1991

... and traded famously for 8 years from the corner of Oxford and Crown Streets in Darlinghurst, serving & delighting a global network of customers in 104 countries; celebrating quality and passion in people and merchandise gathered together from all over the world.

REMO People 1988
REMO People 1988

From Day One our focus was on high quality and functional merchandise that manifested and authentic story. That’s me soon after we opened in the front row holding the plunger, a symbol of our preference for the functional over the decorative. And here is the logo:

REMO General Store Logo
REMO General Store Logo

 … eerily familiar to many of you I’m sure.

We generated a lot of marketplace heat in the early 90s, and grew to be a sizeable local business with a global reputation.

Ever Busy REMO
Ever Busy REMO

 Our catalogues won many awards and were known and revered all over the world.

REMO Catalogues Selection
REMO Catalogues Selection

 For a bunch of reasons, REMO went into hibernation in 1997 (we were living in the US at the time), and then in 2002 we came back online with a transactional version of remogeneralstore.com from a new base back home in Sydney.

REMO Home Page in 2007
REMO Home Page in 2007

We stayed online for 10 years, but ran out of steam in 2012. Here's how the website was looking shortly before we put it on ice.

Final Day Screen Shots from REMOGeneralStore.com ~ 30 April 2012
Final Day Screen Shots from REMOGeneralStore.com ~ 30 April 2012

That was a fun ride too. Maybe you were there with us.

If you're interested in more REMO history browse this flickr slideshow.

REMO | Act III in Bondi

It’s been a few years since Melanie and I were out there and serving CustOMERs (OMER is REMO back to front, get it?) … and we finally feel ready for what will be Act III of the REMO General Story.

This time we’re going to operate a global direct-to-customer online service from our home and garage here, very near to the beach, in Bondi; super local and authentic … but very special. We're excited about it.

REMO Online in Bondi
REMO Online in Bondi

Yes indeed. Mom & Pop are back in the saddle with a simplified REMO brand only offer, and you get to deal directly with the founders.

Why Are We Excited?

REMO Act III in Bondi will serve to bring a much loved 27 year old brand back to life. Melanie and I have both invested a lot of time, blood, sweat & tears into REMO (and it hasn't always been an easy road to travel).

We're excited about bringing the brand back for retail CustOMERs because it feels intuitively like the right thing to do.

We're also excited for these 3 reasons:

1. Starting from scratch means that we can dramatically SIMPLIFY.
2. Focusing on our brand puts everything in our CONTROL ... and maximises the FUN.
3. It reconnects us to what was a great & global CustOMER COMMUNITY.

Merchandise Range

The merchandise range will be small but focused, and, as mentioned, limited to our own REMO branded products.

Longer Term REMO Brand Vision
Longer Term REMO Brand Vision

 Initially the range will include our iconic REMO T Shirts … high quality 100% cotton, in black and white, sold plain and bearing a full portfolio of REMO designs, both classic and new.

We’ll also be reviving our famous Tempus Fugit A1 Wallplanner

… along with some other signature REMO branded stationery items.

There’ll be the classic hard cover A5 notebooks ...

 ... and also a new selection of spiral bound notebooks bearing a full range of REMO designs.

 And YES there will be Stripey Things … maybe not to begin with, but as soon as we can afford to order them ... hopefully before the middle of next year.

Classic REMO Navy & White Stripey Thing
Classic REMO Navy & White Stripey Thing

It’s going to be great … but it will only happen with your help and support. If we reach our kickstarter goal the new business is a GO. If we do significantly better than that, we will be able to accelerate the return of the Stripey Thing and some other REMO branded items.

PS: As an aside, see one of our Stripeys in action in this cute video.

The Rewards

We hope that you like the rewards that we have come up with. Naturally enough they are focused on our revived REMO T Shirt offering (see above) ... BUT you'll get to choose. We'll work out how to extract those preferences from you after we've launched the website so that you can browse and choose your design(s).

Also, everybody receives at least one of these commemorative totes:

Commemorative REMO Act III in Bondi Tote
Commemorative REMO Act III in Bondi Tote

Most of the rewards include Remo's book General Thinker ... which includes the complete REMO General Store back story.

General Thinker | 90 Illustrated Chapters
General Thinker | 90 Illustrated Chapters

Some rewards include a set of ten A4 posters, printed by Sydney's Digitalpress on BJ Ball Superfine Eggshell 270 gsm premium stock. The posters are designed to fit exactly within this A$14.99 IKEA frame. Yum.

And here are the images that were chosen for the posters:

Some of the rewards include a surprise pack of REMO ephemera.

Those who contribute A$1,000 or more get to have some creative fun with their T Shirt design selection. We will work with you to include a customised design, should you wish to go that way.

Finally, contributors at our top $5,000 level will be grovelled to in the nicest possibly way by Melanie and I over a meal here at our home in Bondi.

People at the two top levels will also be programmed into our system as "VSCs" (Very Special CustOMERs) ... and will also receive a numbered keyring to that effect.

Very Special CustOMER Keytag
Very Special CustOMER Keytag

Bondi Fresh Daily

In preparation for this relaunch Melanie and I launched a blog a few months ago called Bondi Fresh Daily. With the new REMO business launching here in Bondi, we figured that it would be good to integrate it closely with the local community.

Bondi Fresh Daily
Bondi Fresh Daily

Bondi Fresh Daily is a love letter to our beachside community … and will provide context for the new REMO General Store.

Check it out at bondifreshdaily.com … and let us know what you think.

That's all from us. Thanks so much for your attention.

Remo & Melanie Giuffré
Bondi Beach, 26 October 2015

Melanie Shoots our Kickstarter Video at North Bondi in One Take
Melanie Shoots our Kickstarter Video at North Bondi in One Take

Risks and challenges

We've approved Chinese production samples of the T Shirts ... and so we don't feel that there's much risk associated with that merchandise. The same goes for the new spiral bound notebooks. In all cases we have produced these products before, and on many occasions. This kickstarter campaign is about bringing them back ... with improvements.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge AU$ 50 or more About $36

    Thanks for your support! You will receive a quality REMO T Shirt of your choosing (plain or bearing one of our many designs) PLUS a commemorative "REMO Act III in Bondi" tote. You will also be acknowledged on our new website as a Kickstarting CustOMER.

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  2. Select this reward

    Pledge AU$ 100 or more About $72

    Welcome back CustOMERs. We love you! You will receive 2 quality REMO T Shirts of your choosing PLUS a signed copy of Remo's book "General Thinker" (it's an interesting read) PLUS a commemorative "REMO Act III in Bondi" tote. You will also be acknowledged on our new website as a Kickstarting Silver Supporter.

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  3. Select this reward

    Pledge AU$ 250 or more About $180

    OK ... now you're talking. You will receive 5 REMO T Shirts of your choosing PLUS a set of 10 Limited Edition Posters PLUS a signed copy of Remo's book "General Thinker" PLUS a goodie bag packed with cool ephemera PLUS a commemorative "REMO Act III in Bondi" tote. You will also be acknowledged on our new website as a Kickstarting Gold Supporter.

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  4. Select this reward

    Pledge AU$ 1,000 or more About $722

    Now, you've really got our attention. You will receive 20 REMO T Shirts of your choosing (a mixed selection of our designs +/- a quantity bearing your own customised design) PLUS 2 sets of 10 Limited Edition Posters PLUS 2 signed copies of Remo's book "General Thinker" PLUS a goodie bag packed with cool ephemera PLUS 2 commemorative "REMO Act III in Bondi" totes. You will also be acknowledged on our new website (and programmed into our reward system) as a Kickstarting Very Special CustOMER ("VSC").

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  5. Select this reward

    Pledge AU$ 5,000 or more About $3,609

    We are lost for words. You will receive everything listed in the $1,000 or more category PLUS acknowledgement on our new website as a Kickstarting Platinum Supporter AND we'll have you and a guest over for dinner to our home in Bondi on a night that is convenient. Thank you so much for your faith in and support of the REMO brand and story.

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Funding period

- (45 days)