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$13,123 pledged of $38,750 goal
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By Rellek Hounds
$13,123 pledged of $38,750 goal
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About this project

 

For the last 2 years I have been communicating with multiple manufacturers on 3 different models. After 9 prototypes, and a multitude of adjustments I feel confident to launch what I believe to be the best all around daily wear watch.

The Alpha One is a unique interpretation to arguably one of the most important watches in timekeeping history. Classically styled, yet uniquely modern, the Alpha One subtly blends both to become a stylish, one of a kind timepiece that is sure to become an instant classic.

The idea of a Submariner inspired lugless watch has always interested me. Due to the history behind the submariner, for many the thought of this is equal to defacing a national landmark. However the concept worked perfectly, giving us an enticing 44mm lugless timepiece that fills the void between "classical" and "modern"; A whimsical twist, that can make even the toughest critic a believer. 

 

 What you need to know about the Alpha One. 

  • 44mm 316L Stainless steel case construction. Sense its lugless, the case is ~8mm thick at the sides, giving it a great weight and feel.
  • 60 Click Bi-directional bezel. Perfect for timing your daily activities.
  • Bgw9 Swiss Super-LumiNova hour markers and hand set. 
  • Screw down crown.
  • AR coated flat sapphire crystal.
  • Sapphire exhibition window.
  • 8oz 22mm-18mm leather strap. 
  • Stainless steel deployment clasp. 
  • 20ATM, 660ft/200m dive rating.
  • Available polished or in polished PVD
  • Packed with the Seiko NH35A

The Alpha series of watches is entirely custom. None of our parts are standardized due to the uniqueness of our lugless case. Each watch will be numbered in the unit/year method (example- 0025/2016) to keep track of them. The lower your order the lower your number will be. Pair and sets will be random. 

In the words of Ben Franklin - “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

With that said, costs did get a little higher than I anticipated, but with the added costs came an impressive level of quality that you will regularly find yourself admiring. I know I do.

Our watches are proudly made in Hong Kong. 

We explored Swiss manufacturing but decided over all that building our timepieces in Hong Kong fit our needs better. Every movement, build style, and price range becomes an option; Giving us limitless options for future products with zero compromise on build quality. We trust our build quality so much that we are backing all of our timepieces with a 7 year build quality guarantee, along with a 2 year guarantee on the movement. This is to assure you that we stand behind our products to the utmost. 

    

 

 

Whatever your style the Alpha one fits it. Our black PVD variant gives the Alpha One a rugged appearance. Its still the same all business watch inside, but with the addition of the PVD it can handle bumps and tumbles with ease. If you plan on testing the Alpha One's limits than this is the watch for you. 

The polished option turns the Alpha One into the perfect business world accessory. It will feel more at home in the boardroom then you ever will. Its classical styling fits well in any casual or formal event.  

  Movement

Our samples are equipped with the Miyota 9015, an increasingly common option for many micro brands. Sadly the increased demand in the past year has driven the cost to a point where we could not realistically use them in the Alpha series of watches. The Alpha line was always intend to be a budget friendly introduction to automatic watches, priced well within the >$500 bracket. To keep our original goal in tact we had to find a more affordable movement, and we did! In Seiko's NH35A; A surprisingly affordable gem of a movement. It fit the Alpha series perfectly, we retained all the important options the 9015 has, and lowered the cost significantly.  

Features of the NH35A include;

  • Hacking second hand (stops second hand when you set time)
  • Hand-winding (The ability to wind the watch with the crown stem) 
  • 41 hour power reserve
  • 24 jewels
  • 21,600 bph (6bps) 3Hz

Straps

The Alpha One comes equipped with a custom tapered 22-18mm high quality leather strap. Due to the lugless design our straps have to be custom for a proper fit. Not to worry, we will be adding more custom straps in the very near future. 

Stretch goals! 

Our stretch goals were designed to improve the overall quality and experience with the Alpha series of watches. These are not tacked on additional items like many others offer. Each stretch goal improves the quality or aesthetics of the Alpha series. Insuring that you get a beautiful timepiece that will last for years to come. 

Stretch goal #1 - Achieved at $50,000

Additional straps! Every watch will ship with the standard black leather strap, and a custom black silicone strap to allow for diving and outdoor use. Both straps will also be upgrade with quick release spring bars to allow for easy changing of straps! The silicone strap will have a stainless steel deployment clasp as well.

Stretch goal #2 - Achieved at $55,000

 

The Aqua - Originally destine to be our first off kickstarter timepiece we decided that offering it as a stretch goal was more fitting. Finished in a bead blasted stainless steel case, the Aqua sports a dark aqua color scheme, with a knurled bezel and crown combination. This timepiece is fitted with a custom set of sward hands that features a one of a kind second hand. 

In addition this stretch goal unlocks our custom second hand that will be applied to every watch. The Aqua will receive the orange hand, while the polished and PVD Alpha One's will receive the polished option.   

Stretch goal #3 - Achieved at $62,500 

Sapphire bezel insert! A sapphire bezel is a beautiful upgrade that will raise the quality, and set the Alpha one apart from other timepieces even more! This is an expensive upgrade, raising the cost per unit over 20%, However it is worth it to us due to how much it raises the quality of the Alpha series. 

Whats Next for Rellek Hounds? 

The Alpha series was designed as a foundation for us to grow from. In the near future other colors and various options will be added. Quality speaks volumes when it comes to a new companies first offering, and we hope to show you what we are capable of with our first timepiece. We have a long list of future products that we hope to see produced, including forged carbon timepieces, and more elegant dress Watches. Watches will always be our principal focus, however we want to expand into handmade leather goods, pens, and carbon fiber accessories. We hope to become a brand that is known world wide for quality, design, and value.

Risks and challenges

With any project this size there will be risks. We have a high level of trust in our suppliers due to the relationship we have established over the many years of sample development. Overall, our supplier has been a joy to work with, communication is professional, items arrived on time, and built to a higher standard than expected. Any delays, or changes in the build process will be shared with the backing community immediately. We will be importing using air freight so chances of a shipping error, or delay are at a small percentage. Overall we are expecting a smooth transition from fully funded to product shipping.

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    Thank you!

    Our deepest Thanks. Every dollar in the right direction is helping tremendously. Here's to hoping our next product fits your lifestyle. Thank you for supporting

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    Super Early Bird - $200 off retail

    1 Alpha One in your color choice. Packed with the Seiko NH35A automatic movement, and supported with a 7 year warranty.

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    Early Bird - $185 off retail

    1 Alpha One in your color choice. Packed with the Seiko NH35A automatic movement, and supported with a 7 year warranty.

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    Kinda Early Bird - $175 off retail

    1 Alpha One in your color choice. Packed with the Seiko NH35A automatic movement, and supported with a 7 year warranty.

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    Pledge $525 or more About $525

    2 - Alpha One's

    A pair of Alpha's (One for you, and one for that special someone..Or both for you) in your color choice. Packed with the Seiko NH35A automatic movement, and supported with a 7 year warranty.

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    Pledge $785 or more About $785

    3 - Alpha Ones

    3 Alpha's (The entire set if the Aquas stretch goal is met) in your color choice. Packed with the Seiko NH35A automatic movement, and supported with a 7 year warranty.

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Funding period

- (45 days)