Relevel Menswear - Premium Boxer Briefs with Style (Canceled)
Relevel Menswear - Premium Boxer Briefs with Style (Canceled)
Awesome designs & astonishing comfort at an affordable price. Gentleman, this is the best time to get new underwear!
Awesome designs & astonishing comfort at an affordable price. Gentleman, this is the best time to get new underwear! Read more
These are the qualities we were looking for in men’s underwear. It’s simple really.
Premium quality boxer briefs, that look great, at a good price.
You can definitely find comfortable men’s underwear. Every once-in-a-while, you’ll find a nice design. Sometimes you’ll even find premium underwear on sale with a nice price tag.
But finding men’s underwear that has all these traits at one time? It didn’t exist…
What constitutes premium quality, when it comes to men’s underwear?
- The materials used
- The technical design
- The craftsmanship
We went above and beyond to make sure that Relevel boxer briefs excel in quality and features. How?
Relevel boxer briefs are made of a specific fabric blend that we have made especially for our company. It is comprised of:
Each element in our blend of fabric plays its part in creating a premium grade material, that gently hugs your body without being restrictive.
- resistant to shrinking
- resistant to piling
- resistant to fading
- flexible in all directions to move with your body
Yarn and fabric production is a fascinating science, and we were fortunate enough to witness and learn about each stage first hand during our visits to the factories.
The end result is magnificent by all accounts.
The comfort level of premium men’s underwear is largely determined by the technical design of the garment.
We went through 8 technical prototypes before arriving at the present iteration.
Since we designed our boxer briefs from ground 0, we were able to “build in” everything that raises the comfort level of men’s underwear, and omit the uncomfortable characteristics of other brands.
We ( + our beta testers) feel that the end result is one of the most comfortable boxer briefs on the market today.
We talked with and ordered samples from several dozen manufacturers. Some were awful, some were better, some were way too cheap or way too expensive.
In the end, we found one that is great in every way and is certified according to the highest standards.
They employ skilled workers, provide good working conditions, and as a result, they can consistently produce top quality undergarments with a tiny error rate.
For some reason, the big underwear brand names of today don’t think it’s important to create men’s underwear that looks great… Really Mr. Klein?
The fundamental premise of Relevel Menswear is that our underwear will always look awesome.
If you prefer wearing plain white underwear, then you’re probably in the wrong place.
Rest assured that our designs will always be stylish and aesthetically pleasing.
Relevel Menswear will operate as a monthly service, where we create a new print every single month.
Our customers will receive the new design via postal mail on a monthly basis.
Each month's design will be a surprise, which makes getting your monthly boxer briefs all the more fun.
Some will be simpler:
Some will be wilder:
And we promise that they’ll never be boring.
Your underwear collection will get an awesome makeover, guaranteed!
Everyone’s gotta make a living, but the markups charged at department stores are crazy. Who has $30-40+ to pay for comfortable underwear? On the other end of the spectrum, you have the low quality 5 for $10 deals. You get what you pay for there...
We aim to keep our retail prices as low as possible, without making compromises in terms of quality.
There are several factors that guarantee, that we can keep our products affordable:
- Relevel Menswear is, and will remain, an online company operated by the founders.
- We will not spend big $$$ on marketing in fancy magazines.
- We will not have stores that add 100% margin selling our products.
- The monthly subscription business model generates repeat purchases, which provides more predictable cash-flow, efficient operations, and the ability to source more efficiently in advance.
Free US Shipping
We are based out of the USA, and we offer free domestic shipping. Unfortunately, we cannot offer free shipping to international backers, as shipping abroad basically costs more than the underwear itself.
If you are in Europe and would like to receive our boxers, please sign up here. We plan on starting a distribution center in Europe at some time in the future as well.
Thank you to the 30+ people we asked to take the time and test our underwear and provide feedback. We included a few snippets from the interviews we conducted of our testers in our project video.
Here is more of what they, and other testers, had to say.
The feedback was overwhelmingly positive, which, in all honesty, was a big relief, since this was the point where our efforts were put to the test for the first time.
Research shows that men are often not the ones who purchase their underwear.
If you are a mom, wife, girlfriend, etc. who has bought the man in your life underwear before, you know what we’re talking about :-)
Giving a Relevel Menswear underwear subscription makes a great gift, which keeps on giving month after month.
His new Relevel boxer briefs will be delivered every month, and the new design will always be a nice surprise he’ll look forward to.
Everyone likes getting gifts in the mail :-)
We use standard USA sizes. If you're in Europe, know that USA clothes sizing is a little larger than standard European sizes.
- If you are between sizes, the smaller size will be better if you wear slimmer pants.
- To measure your waist, run measuring tape around your waist at about your belly button.
The idea for the company came almost 2 years ago. Honestly, we had no idea it would take this long to get everything set up perfectly, but in the end, being finicky and critical about every detail of the business was worth it.
Here is a timeline of the main milestones of building Relevel Menswear, all leading up to this Kickstarter campaign, the "official" launch.
The mass reach of Kickstarter allows us to offer our signature boxer briefs to our backers at a special discounted price.
Besides offering premium men’s underwear at a great price, we wanted to give something extra and fun that everyone would like.
If you opt for the Six pack or a higher tier, we’ll also be sending you a pair of these awesome wood frame sunglasses.
They are made of bamboo, and retail for more than $40 at stores (depending on which brand you would get).
Of course, we went straight to the manufacturer and get them for a lot less, that’s why we can give them to you as an extra perk.
This Kickstarter project is the first step in launching Relevel Menswear. We’ve put a lot of time and money into getting this far, but now we need your help.
We have already ordered and received the first big batch of Relevel boxer briefs, which will be used for the 1st month’s delivery. This is why we’ll be able to ship your underwear right after the project is over, instead of you having to wait months like with other projects.
If you decide to support and back our project, we will be able to place orders for new designs to be delivered in the future, set up a small warehouse to work out of and to store everything (instead of our living room), and finance expenses associated with building out the logistics and online systems.
If you decide to back our project, you have our greatest gratitude and our promise that we will deliver above and beyond your expectations. That’s the kind of people we are.
Besides backing our project, sharing is also a great way to support us.
Risks and challenges
We've been working on making Relevel Menswear come to life for the last 2 years, and yes, we've encountered unexpected problems. As complex as this project may be, we've been able to overcome every hurdle.
Andrea has worked in the fashion apparel business all her life, so on the production side, she has the experience to make things work. Tom is a detail oriented marketer, which means that all aspects of operations have been thought out and tested thoroughly, from sourcing, logistics, quality assurance, all the way to final shipping.
The first large production run has been completed, so the system has already proven itself.
Nevertheless, Murphy doesn't sleep. We've gone to extreme lengths to make sure everything goes as planned, but in the unlikely case that something arises, our backers will be the first to know.Learn about accountability on Kickstarter
- (30 days)