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Superior denim, engineered for strong bodies and thick legs. Our jeans are designed to move with your body.
173 backers pledged $22,115 to help bring this project to life.

About

$22,115

173

FINDING THE RIGHT "FIT."

When you’re determined to build strength and endurance you deserve jeans that reflect your effort. Athletes train hard, chase goals and achieve results. You squat, you lift, you move…you’re building more muscular legs and greater "assets." Being blessed with strong, thick legs and a fabric stretching bottom shouldn’t be a hindrance on your ability to find high-quality denim. Why should you have to settle for ordinary jeans that don’t properly fit your body?

It's pretty apparent that a fitness revolution is happening, where "strong is the new sexy." We've spent the past 18 months re-engineering and testing how denim fits the new female and male body shape. We wanted to make sure we got it right for you...and now we need your help with our first production run.

OUR PRODUCT

“No other jean is engineered like Relentless Jeans...in the history of denim.”

Just like fitness, the world of denim is changing. Performance and fit have been redefined and Relentless Jeans are engineered to meet these standards head on. Our jeans are built to be functional and fitting for the evolving female and male body shape. By reworking how a pattern is made and refining sewing and pocketing construction, our jeans achieve the ultimate fit. We pair these exclusive improvements in shape with the most technologically advanced denim in the world, making Relentless unlike any other jean on the market.

Our jeans will retain the perfect fit and feel from the moment you put them on to the time you take them off.

FIT Our Mens and Womens "Strong Straight" jeans are designed to fit to your true waist size. You can comfortably order your size knowing that our denim has been engineered to fit a figure with athletic legs and fuller butts, eliminating body / fabric gaps in the waist.We've eliminated the need to size up to fit your lower half.

SIZING Our first run will include sizing for both females and males. Jeans will be cut to two inseam options, 33.5" and 35.5". For those needing a shorter inseam we suggest working with a local tailor who can measure you for the absolutely perfect length based on your preferences.
Females waist sizes - 24, 25, 26, 27, 28, 29, 30, 31, 32
Male waist sizes - 29, 30, 31, 32, 33, 34, 36, 38

WASHES Our initial production run will include two washes for each size we offer. We're currently developing final washes and will share all colors well in advance of our order deadline (you can expect a dark and lighter wash). Multiple washes means you have options when it comes to picking a pair of jeans, so let's build your new wardrobe around denim that fits!

PRODUCT FEATURES

Innovation and Engineering - Relentless Jeans are engineered for an amazing fit that accentuates your shape. We didn’t just take a pattern, make the waist smaller and add more room to the thigh, butt and calf areas (in our research we've found this to be common with other manufacturers). We revolutionized how a pattern is made and the way denim is sewn, achieving the ultimate fit. We also incorporated a proprietary pocketing technology and construction that enhances a jean's ability to fit the unique shape of your body.

Fabric innovationOur denim is soft, durable, and built from a revolutionary denim, developed to withstand washing and retain its original shape. This 2-way stretch material is the future of denim, ensuring your jeans maintain the proper fit from the time you step in them until you take them off, day after day.
"We are in the midst of a denim revolution."
There are 3 components to denim: fit, fabric and finish (wash). Over the last 15 years, these 3 compenents have been fighting each other. Stretch was the main driver of the business since the mid-90s, but "stretch" clothing used spandex. Spandex came with a few problems, primarily that over time it weakens, your jeans stretch and eventually they can't recover their original shape. Spandex also can't hold up to the chemicals that are being used to achieve the washes people want. 
Over the last few years fit has become even more important as the style of pants, including jeans, are getting tighter. Which means even more spandex has been introduced, making the jeans stretch out even more...much faster. Many women comment that by end of the day, they don’t have to unbutton their jeans to take them off because they have stretched so much. They all have the same fundamental issues: the fabric & finish are not in alignment. "For the first time in history we're able to offer you jeans that align all three components for the ultimate look and fit."

Performance and Comfort - Relentless Jeans are made to move with your body. We don't anticipate you're going to work out in your jeans but our jeans give you a full range of motion as you take on a days worth of activities. Our jeans are the perfect complement to a T-shirt or a formal top for a night on the town. To quote one of our "fit models": "I'm wearing the jeans, just drove two hours in the car and I might as well have been wearing sweatpants! They are so comfy!"

Construction and Details - Our jeans will be manufactured to the highest standard in the industry, including custom rivets and buttons, subtle pocket details and stitching that is as strong as you are. We're focused on making sure the fit of your jeans is the center of attention.

OUR STORY

In a market saturated with denim brands, we’re focused on your comfort and delivering a product that your can rely on. With over thirty years experience in combined fitness industry experience including six years of owning and running CrossFit boxes, Relentless Jeans founders Merle Mckenzie and Glenn Perra Jr. have trained thousands of new and seasoned athletes. We own five CrossFit boxes in central-Connecticut, giving us access to hundreds of athletes who have a need for a new type of denim product. Our team believes in the value of helping people realize their full potential, which lead us to starting a dynamic clothing company that defines the “Relentless” lifestyle: a state of mind that can give you strength to achieve, to survive, to overcome, to be strong where others are not.

The Relentless Jeans design team has worked with the top premium brands in the denim market. Our partnership with Axis, a denim manufacturer with development and production facilities throughout the world, has added a deep knowledge of past and current clothing design. Our shared vision is driving us to redefine how a jean should fit your body, making the form, function and fit of Relentless Jeans the new standard in denim.

We won’t stop working until you’re confident in the way you move and look in your Relentless Jeans.

Risks and challenges

We spent the last 18 months designing, testing, retesting and wearing Relentless Jeans. We wanted to be sure we our denim fits the maximum number of body types...but we know there may be a few that don't find the fit to be absolutely perfect. For anyone who has this experience we will exchange or refund your purchase.

Production - Even if this campaign exceeds our wildest dreams and gets funded plus some we're prepared to handle all initial orders in our first round of production. We have a manufacturing team ready to scale if additional support is necessary as the project is funded. If changes in our schedule should come up, we'll immediately inform our Backers with an update on timing.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    Welcome to Team Relentless. We appreciate your support and to show our gratitude we'll send you a Relentless T-shirt, along with a handwritten note of thanks.

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    Pledge $100 or more About $100

    Early Supporter - You can't wait to get your hands on these jeans and we appreciate the support. Receive one pair of Relentless Jeans and a handwritten note of thanks.

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    Reward no longer available 125 backers
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  3. Select this reward

    Pledge $125 or more About $125

    The Jeans - One pair of jeans for one awesome person. If you missed the "Early Supporter" reward here's your opportunity to get in on the launch.

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  4. Select this reward

    Pledge $150 or more About $150

    The Full Outfit - Get Relentless and show off that rocking body. Signup and receive one pair of Relentless Jeans and a Limited Edition, cotton blend T-shirt.

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    10 backers
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    Pledge $240 or more About $240

    Relentless Everyday - Make sure you have a pair available when it's laundry day. Two pairs of jeans and a Limited Edition, cotton blend T-shirt.

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    18 backers
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  6. Select this reward

    Pledge $330 or more About $330

    Three times the charm - Receive three pairs of Relentless denim and a Limited Edition, cotton blend T-shirt.

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    1 backer
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  7. Select this reward

    Pledge $550 or more About $550

    High Five - Wow, a fresh pair of Relentless Jeans for every weekday! Receive five pairs of jeans and two Limited Edition, cotton blend T-shirts. We'll also list your name in the permanent "Thank You" section on our website.

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    3 backers
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  8. Select this reward

    Pledge $1,125 or more About $1,125

    Up High and Down low - Outfit your whole crew or gym mates. Receive 10 pairs of jeans and 10 Limited Edition, cotton blend T-shirts. We'll also add you or your business to our permanent "Thank You" list with a link on our website.

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    Pledge $2,500 or more About $2,500

    True Believer - We'll give you everything we can, our eternal gratitude and many big hugs and high fives. Receive 10 pairs of jeans and 10 Limited Edition, cotton blend T-shirts. We'll also add you or your business to our permanent "Thank You" list with a link on our website.

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Funding period

- (31 days)