Project image
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€10,269
pledged of €130,000pledged of €130,000 goal
41
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, August 1 2019 11:31 AM UTC +00:00.

€10,269
pledged of €130,000pledged of €130,000 goal
41
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, August 1 2019 11:31 AM UTC +00:00.

About

Relax by StudioDWAS is a poetic timepiece that reminds you that moments matter.

Relax by StudioDWAS
Relax by StudioDWAS

We've designed a minimal watch, made of the highest quality machined parts and the best available Japanese movement. The top glass is beautifully blurred, giving you a moment of pause and intention when you need it the most. 


PRESS NEWS FROM THE FIRST WEEK OF THE CAMPAIGN

We are proud to have been published by renowned platforms like Lemanoosh, Core77, Yanko Design, Let’s Design Daily, Design Bunker and Produkt Hunter. And our campaign was selected as one of the “Most Notable Campaigns of the Week” by Core77!! 

Below you can click on the icons and have a look at our publications.

The rush of being in the fog
The rush of being in the fog
The top glass is beautifully blurred, giving you a moment of pause and intention.
The top glass is beautifully blurred, giving you a moment of pause and intention.
Relax by StudioDWAS comes in black and silver.
Relax by StudioDWAS comes in black and silver.

WHAT MAKES A GOOD LIFE?

A good life for us means being able to enjoy every moment of it. To be able to dream, to let time pass and to leave time for the unexpected. A good life for us means to be able to free ourselves from time pressure, which we all know so well from our busy daily lives. Would it not be great if time became stretchable, blurry and undefined, to be able to enjoy the beautiful simplicity of a moment just a bit longer

Room to dream, room for the unexpected
Room to dream, room for the unexpected
Freedom from time pressure
Freedom from time pressure
Freedom from the busy daily life
Freedom from the busy daily life
Enjoy moments just a couple of seconds longer.
Enjoy moments just a couple of seconds longer.

MOMENTS MATTER

Relax by StudioDWAS is time made poetry – a simple reminder that moments matter. The top glass is beautifully blurred, giving you a moment of pause and intention when you need it the most. It reveals only the time you need to know – nothing more.
 

Time made poetry
Time made poetry
Frosted glass
Frosted glass
A moment of pause and intention
A moment of pause and intention

Live in the moment.
Live in the moment.

With our design, we created a timepiece that encourages people to pause and consider. Every moment you look for the time, is more than just looking at a watch.  


FROSTED GLASS

In collaboration with Japanese watch manufacturers, we created hundreds of frosted glass samples to achieve the perfect balance of movement and time, simplicity and meaning. A carefully chosen combination of frosted glass finish, glass opaqueness, hands and watch face colour gave us the result we were aiming for.
 

We created hundreds of frosted glass samples to achieve the perfect balance of movement and time, simplicity and meaning.
We created hundreds of frosted glass samples to achieve the perfect balance of movement and time, simplicity and meaning.
The Designers: Mirko Goetzen & Begüm Tomruk
The Designers: Mirko Goetzen & Begüm Tomruk
First prototypes with frosted glass variations
First prototypes with frosted glass variations

Relax by StudioDWAS in silver
Relax by StudioDWAS in silver

THE MOODS 

How do we make time visible, yet just beyond our comprehension? How can we show impermanence in a directly emotional way? We needed a poetic, yet sophisticated answer for this deep message and found our inspiration around us. 

Inspiration
Inspiration

When you look at Relax by StudioDWAS, it manages to give you the time you need to know, while also giving you the rush of being in the fog.


THE DESIGNERS

We, Begüm Tomruk & Mirko Goetzen are the designers of Relax by StudioDWAS. Our passion is storytelling in design. We have been working in global companies like Sony, Nokia and Arcelik for many years, bringing plenty of products to life. Now it’s time to fulfill our own dream.

Mirko Goetzen & Begüm Tomruk
Mirko Goetzen & Begüm Tomruk
 project video thumbnail
Replay with sound
Play with
sound


A MINIMAL DESIGN APPROACH

In a life full of complexity we intentionally designed a simple and minimal product that sets the focus on the message: moments matter

Undefined time
Undefined time
Unboxing Experience
Unboxing Experience

Ideation
Ideation
Detailing
Detailing

PERFECTION TO DETAILS

We spent many months discussing with the supplier about even the smallest details to bring this product to perfection. Plenty of prototypes were made and evaluated before we now have the final result in our hand.

For us, every single detail is as important as the overall appearance of the watch.
For us, every single detail is as important as the overall appearance of the watch.

 
SPECIFICATIONS
 

Choose your colour and size
Choose your colour and size
Relax by StudioDWAS comes in two sizes and finishes
Relax by StudioDWAS comes in two sizes and finishes

 
S-SIZE (BLACK or SILVER/WHITE)  

  • 38 mm diameter case (unisex) 
  • 10,25 mm premium case depth
  • Frosted Mineral Chrystal Glass 
  • Premium stainless steel case / ion plated
  • Japanese Miyota movement (3-year battery life) 
  • Genuine Calf leather - interchangeable strap (20mm width, 3mm thick)
  • 3ATM waterproof 

 L-SIZE (BLACK or SILVER/WHITE) 

  • 45 mm diameter case (unisex) 
  • 12,45 mm premium case depth
  • Frosted Mineral Chrystal Glass                                                           
  • Premium stainless steel case / ion plated 
  • Japanese Miyota movement (3-year battery life) 
  • Genuine Calf leather - interchangeable strap (22mm width, 3mm thick)
  • 3ATM waterproof
     

WHY THIS TIMEPIECE MEANS A LOT TO US?

This timepiece means a lot to us. In our current lives we pushed ourselves to always be one step ahead and to go further and faster every day. We simply forgot to see the beauty this planet has to offer. It took us quite some time to understand that we have to reconsider time and open our eyes again.

With this watch we are creating an intentional statement. We created a timepiece that encourages people to rethink time.

Rethink time
Rethink time
Let's redefine time together.
Let's redefine time together.

TIMELINE FOR MAKING THINGS HAPPEN

WHERE IT ALL HAPPENS

Welcome to StudioDWAS. Our beautiful loft is based in Düsseldorf, Germany.  

StudioDWAS
StudioDWAS

WE NEED YOUR SUPPORT

We currently have our production specifications and prototypes ready to go for final production. We need your backing and support to get this beautiful timepiece produced and in your hands! Thank you.
 

 
STAY IN TOUCH

For project updates and much more please visit us online or on Instagram!

https://www.relaxbystudiodwas.com 

@relaxbystudiodwas 

http://www.studiodwas.com 

@studiodwas 

VIDEO CREDITS

We would like to thank to the Jam Session team and Omid Aghdami for creating this amazing video for our watch. 

SPECIAL THANKS TO...

John Dimatos and Alex Merson for the support.

 
 WANT TO KNOW MORE ABOUT US?
 

Begüm Tomruk & Mirko Goetzen
Begüm Tomruk & Mirko Goetzen

 
                                             Click below on our website to discover more!
 

Risks and challenges

We are aware that the funding goal for this project is quite high and are transparent with this. We work with one of the biggest global watch manufacturers who unfortunately have high minimum order quantities. We intentionally decided to go for this direction because we believe that the risks and challenges we are facing with a global renowned watch manufacturer are little.

The relationship with this supplier is well-established. We do not foresee any challenges, but in the event that something does occur we will communicate openly and honestly. It is possible that we may have unexpected delays. This is typically due to slow-downs in production, such as extended quality controls. Shipping and importing may also contribute to a delay in our expected delivery. Regardless of the circumstances, we will keep you informed and assured.

Want to learn about accountability on Kickstarter Questions about this project? Check out the FAQ.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

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    Pledge €20 or more About $22

    Pledge 20 € or more

    As a THANK YOU, you will receive sketching tutorials and never before seen behind the scenes content of Relax by StudioDWAS (as downloadable digital content).

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    Pledge €199 or more About $223

    EARLY BIRD - 1 WATCH (>26% savings)

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    Be one of the first to own Relax by StudioDWAS.
    You'll be able to select watch colour and size after the success of the campaign.

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    Pledge €219 or more About $245

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    You'll be able to select watch colour and size after the success of the campaign.

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    Pledge €378 or more About $423

    EARLY BIRD - 2 WATCHES (>29% savings)

    FREE SHIPPING WORLDWIDE!
    Be one of the first to own 2 Relax by StudioDWAS watches.
    You'll be able to select color and size of both watches after the success of the campaign.

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    Pledge €410 or more About $459

    2 WATCHES (>23% savings)

    FREE SHIPPING WORLDWIDE!
    Be one of the first to own 2 Relax by StudioDWAS watches.
    You'll be able to select colour and size of both watches after the success of the campaign.

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    Pledge €915 or more About $1,024

    5 Watches (>31% savings)

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    Be one of the first to be able to sell 5 Relax by StudioDWAS watches in your store.
    You'll be able to select colour and size of all 5 watches after the success of the campaign.

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    Pledge €1,690 or more About $1,892

    10 watches - RETAIL OFFER (>37% savings)

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    Be one of the first to be able to sell 10 Relax by StudioDWAS watches in your store.
    You'll be able to select colour and size of all 10 watches after the success of the campaign.

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