You know that $399 is a steal for a good TV and overpriced for your average toaster, but most of us have no orientation when it comes to valuing our DNA. The same thing happened with personal computers when they first cropped up, but now they've changed the world.
Understanding your DNA is the single most empowering tool to customize your health and wellness, and unlike PCs of the 1970s (or TVs and toasters for that matter), your code will never become obsolete. Your sequence deciphered, your data becomes more and more valuable as researchers and scientists push the boundaries of human genetics. To further protect your investment, we're not only offering the best prices on the market, but exclusively for Kickstarter backers who sequence their exome or genome we're offering our software, access into the world's largest genetic database, completely free. At these margins we know we're not making any real profits. Instead, our passion is to usher in the Genome Revolution.