Project image
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€27,881
pledged of €60,000pledged of €60,000 goal
64
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, May 3 2015 4:38 PM UTC +00:00
€27,881
pledged of €60,000pledged of €60,000 goal
64
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, May 3 2015 4:38 PM UTC +00:00

About

A new principle in the bicycle industry: REFRAMED. The user will have numerous possibilities to customize the bicycle to his or her taste at a minimum selling price of around €180. The fundamental principle of REFRAMED is that the user has to assemble the frame him/herself, offering the desired parts in numerous colors, sizes and versions. The low price is achieved by redesigning the frame and by selling REFRAMED in our own webshop, thereby avoiding a 30-40% profit margin of the bicycle dealer. 

Also this redesigned frame will lower the transportation costs due to a lower tariff duty and volume & weight reduction. The frame of REFRAMED consists of separate parts, which will be produced through aluminum extrusion, making powder coating and welding unnecessary. If colors are desired by the backers and other clients, these will be applied through anodizing. 

The project is the result of the graduation thesis work of ir. Pieter-Bas de Visser, during which the concept and first version of the prototype were developed and preliminary user tests were carried out.

The frame is constructed out of aluminum extrusion profiles. It basically works like playdough; warmed up aluminum is pushed through a mold under high pressure, resulting in hundreds of meters of a 2D-profile. The frame of the REFRAMED bicycle consists of two different profiles; one for the front- and backfork and one for the main framework. This process requires relatively low tooling costs. 

The seperate elements are connected through a clamping connection of nuts and bolts. The principle used is derived from radiator connections; a nut will turn over a deformable ring which results in a clamping connection that is very hard to loosen or disconnect.

CAD models of possible color combinations

There will be numerous of colors that you can choose from for the tires, wheels, handlebars and the frame. The color will be applied through anodizing which is a technique used on aluminum where the parts are placed in a bath and go through a electrolytic process that hardens the natural oxide layer of the aluminum. 

There will also be an option to add parts like lights, a lock, mudguards, a standard or a bell. We offer you the basic version from which you can build your own creative and unique version of the REFRAMED bicycle, without being obligated to buy parts that you don't need. In this prototype there are no chain tensioners but they will most definitely be added in the final design. 

Closing the loop

We were very eager to find a way where we could close the lifecycle-loop of the REFRAMED bicycle. Especially in The Netherlands we see thousands of neglected bicycles on the street that are just standing there. We don't want to contribute to these pollutions. Even better, we want to set an example for the rest of the bicycle industry. 

Considering the high rate in which new products enter the market nowadays, we can imagine that after a few years you would like to try a new bicycle. Or maybe another REFRAMED configuration. If you contact us at that point, we will make sure that your REFRAMED bicycle will get picked up. We will recycle every last bit of that bicycle in a sheltered workshop where several mentally challenged people are educated to work with bikes and tools. Since aluminum is an easily recyclable material we can even recycle parts that are damaged. This we way hope to contribute a little bit to a better mindset where the loops are closed!

Rewards

 Timeline

Risks and challenges

Of course there is always the risk of a supplier not fully delivering as planned because of machines breaking down, material getting lost or whatever. This could cause delays. To avoid these situations as much as possible we have a back-up supplier for every part of the REFRAMED bicycle.

The distribution of all the desired parts by backers and future clients will form a challenge. If everybody wanted the same combination of parts we could just order everything in large bulk. But of course we know this will not be the case. Fortunately our suppliers are located within an hour drive from our office. Even the parts like wheels and handlebars come from a manufacturer nearby. These manufacturers provide the possibility to order specific parts in small amounts. Even if we just need one set of blue tires, we can have it in our office the next day for a reasonable price.

The frames are a little bit more complicated because there are preparation costs for every color of the frame. The convinient factor for us is that after this campaign we can order a larger bulk of frames at the same time so this will not be a problem for you backers. In the future it will become a factor when we get seperate orders once or twice a week. This could lead to a slight increase of our selling price. The basic version of the REFRAMED bicycle will have no challenges in this area.

With your advice and comments we will most probably implement some minor adjustments to the final design. This will only make the REFRAMED bike even better!

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Support

  1. Select this reward

    Pledge €5 or more About US$ 6

    Thanks forever: Your help at any level will bring us one step closer to realizing REFRAMED. You will be part of the REFRAMED community and we'll keep you posted on the latest news.

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  2. Select this reward

    Pledge €15 or more About US$ 17

    Thank you for your support! We will laser-engrave your name and a short personal message on an aluminum sheet that will be placed on the wall in our office. Plus we will keep you posted on the latest updates.

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    1 backer

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  3. Select this reward

    Pledge €25 or more About US$ 28

    BELL - You will get all of the above and receive a REFRAMED Bicycle bell with our logo on it as a reminder for your support of our campaign.

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  4. Select this reward

    Pledge €35 or more About US$ 39

    T-SHIRT - You will receive a REFRAMED t-shirt as a reminder of your support. Your name and a short personal massage will also be laser-engraved on an aluminum sheet on our office wall.

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  5. Select this reward

    Pledge €50 or more About US$ 56

    MUDGUARD - You will receive a REFRAMED mudguard as a reminder of your support. Your name and a short personal massage will also be laser-engraved on an aluminum sheet on our office wall.

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  6. Select this reward

    Pledge €65 or more About US$ 72

    HOODIE & BELL - You will recieve a REFRAMED hoodie as a reminder for your support! Prepare yourself for looking awesome!

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    1 backer

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  7. Select this reward

    Pledge €199 or more About US$ 221

    EARLY BIRD - Thanks for supporting us! You will get the basic version of the REFRAMED bike for a reduced price and will get it asap! (shipping not included)

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    Limited 1 backer

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  8. Select this reward

    Pledge €219 or more About US$ 243

    REFRAMED - You just got yourself a REFRAMED Bicycle. You will be the owner of this beauty long before it is available on the market. We will ship you the basic version as soon as we can! (shipping not included)

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  9. Select this reward

    Pledge €229 or more About US$ 254

    EARLY BIRD - YOUR REFRAMED CREATION - You will get your own REFRAMED bike and you get to choose between numerous of colors for the wheels, tires, handlebars and the frame. We will contact you for your requests! (shipping not included)

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    Limited 18 backers

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  10. Select this reward

    Pledge €249 or more About US$ 276

    YOUR REFRAMED CREATION - You will get your own REFRAMED bike and you get to choose between numerous of colors for the wheels, tires, handlebars and the frame. We will contact you for your requests! (shipping not included)

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  11. Select this reward

    Pledge €299 or more About US$ 332

    COMPLETELY REFRAMED - You will get to choose your own version of the REFRAMED bike AND you will get the hoodie as well! We're not sure if you can be any cooler! (shipping not included)

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  12. Select this reward

    Pledge €419 or more About US$ 465

    DOUBLE THE FUN - You will get two basic versions of the REFRAMED bicycle. One for you, and one for your friend/boyfriend/girlfriend/husband/wife/sister/brother or other people who you think deserve one! (shipping not included)

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  13. Select this reward

    Pledge €479 or more About US$ 532

    DOUBLE THE CUSTOMIZED FUN - You will get two REFRAMED bicycles and you will get to choose between numerous of colors for the wheels, tires, handlebars and the frame. We will contact you for your requests! (shipping not included)

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  14. Select this reward

    Pledge €1,049 or more About US$ 1,165

    MEET&GREET - Founder Pieter-Bas will personally visit you by plane/boat/car/bus/bicycle and assemble your customized REFRAMED bike for you while you sit back, relax and have a beer! After that there is always time for some creative discussions!

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  15. Select this reward

    Pledge €1,149 or more About US$ 1,276

    5 PACK CUSTOMIZED - You will get 5 customized versions of the REFRAMED bicycle. If you have a group of friends or a small company that wants to ride on the same cool bike, this is your deal! We will contact you for your customizing requests! (shipping not included)

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  16. Select this reward

    Pledge €2,199 or more About US$ 2,442

    REFRAMED MANIAC - You will get 10 customized REFRAMED bicycles. If you have a group of friends or a company that wants to ride on the same cool bike, this is your deal! We will contact you for your customizing requests! (shipping not included)

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  17. Select this reward

    Pledge €7,000 or more About US$ 7,772

    TAKE A RIDE WITH US - Partner - You will get to know the team personally and be one of the first to explore potential partnerships. We will fly you over for a 3 day trip (flight and stay included). We will make sure that you have an awesome and inspiring time!

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  18. Reward no longer available

    Pledge €179 or more About US$ 199

    FIRST COME FIRST SERVED - To reward your early support you will get the basic version of the REFRAMED bike for the lowest possible price! Your bicycle will be the first to be delivered! Since the REFRAMED bicycle will be produced in The Netherlands, extra shipping costs may be added for other countries.

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    Reward no longer available 30 backers

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Funding period

- (30 days)