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Reflex is the first update on a manual 35mm SLR camera system in over 25 years
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464 backers pledged £131,964 to help bring this project to life.
Julian L, Kurt Ingham, and 8 more people like this update.


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    1. REFLEX Creator on

      @Howard Loo The lens will likely retail at $299, let's say realistically production, overhead and distribution costs around 50%, at close to 300 camera backers this would mean we would have to dip in $45.000. Do you realistically think any startup can afford to dispense $45k? If we could, we would not have had to take to crowdfunding in the first place. A "thank you" for the patience is of course a given. And we do that gratefully with every single update.

    2. Missing avatar

      Howard Loo on

      Instead of having backers choose between the camera and the 40mm lens, camera backers should receive the lens at no additional charge, as a "thank you" for being patient.

    3. REFLEX Creator on

      @Gerard Christopher Klug Thanks for the feedback. We currently issue 1 update per month. This is what we feel we can commit to and also what makes sense in terms of "new" news. This will probably pick up when we get closer to releasing the camera. We do however post in-between updates on our instagram stories (@shotonreflex).

    4. Gerard Christopher Klug on

      I've been involved in three startups, and I understand some of the issues. My only wish is that the updates start becoming more frequent.

    5. Julian L on

      Just beat Ferrania to delivering on the kickstarter goal, and we've golden. ;) Joking aside, I don't mind waiting, it will be an interesting platform once it's released.