About this project
Our plans for our brand are endless and we hope to grow into a complete lifestyle brand. For Kickstarter we've chosen our best items that we know you'll love.
Our capsule collection consists of underwear, t-shirts and sweat pants.
Les Essentiels collection
Consists of the basic brief, trunk, boxer and crew neck tee in white and black.
These aren't your dads sweats! The fabric is soft and comfortable, the details are sharp and styled. You've never looked so good or felt so comfortable. Wear them out, wear them lounging around home or even better, to the gym!
*Both styles have a slightly dropped crotch
We've worked hard on perfecting our 3 main fits. It's time you love them as much as we do!
*Waistbands in photos are not final and may change.
A COMMUNE is a group of people sharing common lives, interests, ideas and beliefs. de la COMMUNE is french for "from the COMMUNE or community"
When Daniel and I first met over 5 years ago, we clicked and both knew we wanted to do something together in the fashion industry. Our story starts in July 2013 when searching for the perfect name for our brand. It hit Daniel like a bolt of lightening, "de la COMMUNE". We were going to pour our hearts and souls into this brand and make sure that it supported the people around us, our community in Canada and the USA. The name made perfect sense as it also our favourite street in the old port of Montréal, our home.
de la COMMUNE is a men's brand that is focused on designing items that are made from the highest quality materials and manufactured with the upmost attention. We work with factories in the USA and Canada who adhere to our strict ethical and quality guidelines.
The de la COMMUNE "guy" likes to be casual and comfortable but isn't willing to give in when it comes to fit and design. He appreciates the small details like specialty stitching, real metal buttons or the 100% real leather t-shirt label. He knows what he likes and he knows what good quality feels like. Even our most basic t-shirt has special details that set it apart from any other tee.
Whether wearing them to a baseball game, out with his friends or just lounging at home, he knows we have his back... and ass too.
We work with factories in the USA and CANADA who adhere to our strict quality and ethical guidelines. All the men and women making our clothing work normal hours, can receive medical benefits, vacation and other employee perks.
We have factories located in Toronto, Canada and Los Angeles, California. Together they have over 50 years of experience producing for other premium and specialty brands like Nordstrom, J Brand, Lucky Jeans, Champion, J. Crew and Roots.
We have personally toured every location and make frequent visits. We have an amazing team at both locations who are just as dedicated to growing local manufacturing.
Garment dyeing allows us the option of unlimited colours and unique washes but it can take a toll on the environment.
We have partnered with a dye facility that is dedicated and committed to environmental awareness. Sustainable practices have always been a part of their strategy and the way they do business. They are the only dye plant in the United States that uses solar energy. Most of the electricity for the plant comes from solar panels installed on their roof.
As part of their green attitude, they use innovative methods of dyeing with low impact dyes that are friendlier to the environment. In addition, they've developed a 90% organic discharge dye made of seaweed extract in order to be more eco-friendly.
They are also big on recycling. They make sure to use as few plastic bags and products in their plant, as possible.
We also work with the last dye house in existence in Montréal which allows us to manage our production in both locations easily.
Our fabrics which are knitted in Canada or the USA are 100% cotton. We all know cotton is one of the most natural fabrics (and it's been around since 5000 BC!) that allows your skin to breathe and has a natural moisture wicking property. Moisture wicking means that it will absorb or draw off the sweat/water from your skin.
Our waistband has taken a full year to develop. Why?
Because nothing was good enough for our standards! We set the bar high and if our product doesn't meet them, we work on it until it does.
We finally have developed an amazing waistband that is extremely comfortable and also has great stretch. It has a french terry interior which helps with comfort.
A pair of CK Calvin Klein underwear retails for $30-$40+
A pair of Diesel underwear retails for $25-$40
Both of these brands produce overseas. Based on the huge quantities that these brands manufacture, each underwear could not cost more than 4$ to produce.
Almost every single underwear brand out there manufactures overseas except for American Apparel. Why? Because the labour and fabric is cheap and it allows them to create higher profit margins for themselves.
de la COMMUNE clothing and underwear is made in Canada or the USA using ethical labour and practices. Yet even though it costs us 4x as much to produce them, we can still retail them around the same price (and sleep better at night!)
We always want to do more so the idea of having stretch goals is very exciting for us!
We registered our business name in July 2013 and have been working since then on perfecting our fits, our designs and our fabrics. We have already invested over 15 000$ of our own money to develop patterns, hardware, packaging and more. Now we need your help to raise 20 000$ more to finalize our capsule collection and launch our brand once and for all!
We have already approved the majority of our styles with only some items left for development. You can use the chart below to visualize what we will use the money we raise on Kickstarter for
Our campaign will run for 40 days which means it will end on the 31st of October.
It takes two weeks to receive funds from Kickstarter so our production PO will be submitted around the 15th of November.
There is X-mas holidays in the mid of our production so that needs to be taken into consideration for delivery. Our products should be done by 3rd week of January and shipping will start immediately and until the end of february.
Reese has worked in the fashion industry since he was 16 years old (almost 16 years ago!) and has designed for popular brands such as Juicy Couture, William Rast, Buffalo Jeans, Carushka Bodywear and Point Zero. Throughout his design career he's been lucky to count a few celebrity fans like Victoria and David Beckham as well as Mary Kate and Ashley Olsen.
If you're in Montreal on October 18th and 19th, join us for our kickstarter pop up event! Please visit out instagram for more info (@delacommune)
Risks and challenges
One of the most difficult tasks in successfully completing a design season is the bulk production. You need to have a very strong understanding of the production timeline and need to be constantly working hand in hand with the factory.
The combined fact of Reese's 16 years of fashion industry experience plus the great relationship that we have nurtured with our factories allow us to make sure that the production runs smoothly and without difficulties.
Our factories are located in Toronto, Canada and Los Angeles, California which allows me to talk and email with them on a daily basis allowing us to solve issues in little to no time.
We have all of our collection quoted with multiple North American factories (all in either Ontario or California) and we are ready to change our production order to another supplier if deemed necessary.
Our biggest issue we will face is to meet minimums for both fabric and dyeing. Our factory requires a 200-300 piece minimum per style and the dye facility requires 150 pieces per colour. Worst case scenario would be the elimination of a colour that did not get enough requests.Learn about accountability on Kickstarter
We have a few options that work for girls/women:
1) Our Jasper sweatpant will come in XS (75$ reward level) which will fit most girls. The style of this sweat pant is looser anyways and looks good on almost everyone
2) Our limited edition charm (25$ reward level)
3) The Boxer fit makes a great sleep or lounge short! We'll produce XS as long as we have enough people wanting it!
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