About this project
As you can tell by our video, here at ReefCroaker Designs we try not to take ourselves too seriously. What we do take seriously though is our commitment to making great products. Our latest invention, The Cinch-N-Clinch is a simple device for securing gear that has an almost unlimited amount of uses, which is what makes it the perfect accessory for everyone from the Outdoor Enthusiast to the Do it Yourselfer. It’s a product that quite simply doesn’t need a salesman with a perfect smile and witty tag line to sell it. It sells itself. It’s the kind of product that you just look at and say “Wow, that’s pretty cool. I could actually use that when I’m hiking.”
Matt McJunkin, the creator of the Cinch-N-Clinch, is an avid outdoorsman whose love for diving, backpacking, and sailing inspired the invention of the Cinch-N-Clinch. He was constantly looking for a device that would secure his gear in even the harshest environments. But he found nothing on the market versatile enough to fulfill all of his needs. So like Matt always says, "if you can't find a solution, you make a solution."
We are currently using Type III mil spec 550 parachute cord. This is an inexpensive, lightweight, tough, and durable Kernmantle rope with truly extraordinary breaking strength, especially relative to its small diameter. We continue to research the best materials for the Cinch-N-Clinch, but our four most important factors in our decision will never change: durability, resistance to abrasion, UV resistance, and environmental footprint.
With two sizes to choose from, the versatility of the Cinch-N-Clinch is being recognized by enthusiasts around the world!!!!!
We would like to take a moment to talk about the type of company we are striving to create. More important to us then the success of the Cinch-N-Clinch is our commitment to the environment. So we want to make a commitment to our customers and to the world that every product we produce will be as environmentally friendly as possible. Our “Cradle to the Grave” policy guarantees that we are doing our very best to minimize our footprint. We make great outdoor products for great outdoor people, but we don’t want to ruin the great outdoors in the process.
Here it is!
With your input, we have sorted through hundreds of colors and patterns. We have narrowed the selection to 65 samples that we would like your help to narrow down further. Samples are individually numbered; please choose your favorite three and post the numbers on our comments section. This will help us determine what colors would be most profitable to offer to the general public. Please also choose one additional color that will only be sent to our Kickstarter backers. We will never produce another Cinch-N-Clinch in this color so please choose the “backer color” wisely.
Color samples are in! We are going to post some of the options and let you choose our first run colors. Plus, as backers, you will be able to pick the one-time color to be used exclusively for the limited edition Kickstarter Cinch-N-Clinch.
You may be asking yourself, “are we using you as our panel to research what colors will be the most popular?” The answer is yes. Our backers are from all over the world; what better research panel could we possibly have?! I hope you find this as exciting as we do knowing you have input on the future of your Cinch-N-Clinch.
So please let us hear your comments on our page and let us know where you are from.
Risks and challenges
One of our biggest challenges with the Cinch-N-Clinch has been manufacturing. It may seem like a very simple product, but every step in making a Cinch-N-Clinch has been time-consumingly done by hand. And when it comes to labor, time is money.
We have large-scale manufacturers who are ready to start mass producing the Cinch-N-Clinch, but they require orders of more than 2000 at a time. Not having the capital to pay for a large order like that has put us in kind of a holding pattern.
This is exactly why our Kickstarter campaign is so important to us. Once we are fully funded we will be able to place a substantial order to not only fulfill our commitment, but also to create a small stockpile of Cinch-N-Clinches that will be the seed we use to grow our company for years to come.
Our long term plan is to eventually have the Cinch-N-Clinch in retail outlets throughout the United States and around the world.
With your help we will get there!!!!
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