This year Red Velvet launched its namesake fashion collection with ten dresses for Spring/Summer 2011! It was an incredible experience, and we want to expand the collection for Fall/Winter. We created our first collection on a tiny budget with just one intern. We had no idea if the project would be a success or not. Within thirty minutes over half our stock was gone, and over the next two weeks every last dress in our online shop sold out! We are so thankful, and that will be a night that we will never forget.
We would like to expand our collection for Fall/Winter 2011! Here's how you can help...
Who is Red Velvet? We're an independent boutique, run by two sisters, located in Springfield, Missouri. You can check out our website here, Red Velvet ♥.
What are Red Velvet's goals for this next collection? For Fall/Winter 2011 we would like to expand our collection by creating a deeper inventory, adding one outerwear piece and adding handbags to the collection.
To read the whole story of our very first collection, check here: The Story of Our First Dress Line ♥
What will the Kickstarter funds finance? The funds we raise through Kickstarter will enable us to purchase an industrial sewing machine (we don't own one yet), as well as materials and fabric in larger quantities.
If we raise more than our project goal we plan to invest in a second industrial sewing machine, as well as local production for our handbag designs.
For our first collection we funded the entire project out of pocket, on a small budget. While we're still planning to fund this upcoming collection, we'd like to have room to grow as well. We'd love to take a large step with this next collection by offering a deeper inventory and a larger range of sizes in selected designs.
Thank you for taking the time to hear our story! We appreciate your support! Red Velvet // Elsie & Emma
*All photos are from our Spring/Summer 2011 Dress Collection. Our upcoming collection will feature new designs with similar stylings.
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