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Anxy is a magazine about our inner worlds. The ones we often refuse to share, despite all that they drive inside us.
Anxy is a magazine about our inner worlds. The ones we often refuse to share, despite all that they drive inside us.
Anxy is a magazine about our inner worlds. The ones we often refuse to share, despite all that they drive inside us.
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813 backers pledged $58,184 to help bring this project to life.

About this project

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Anxy—The Magazine For Your Inner Worlds

$58,184

813

Anxy will be a bi-annual beautifully-designed magazine about our inner worlds—the personal struggles, the fears that fool us into believing that the rest of the world is normal and we’re not.

Each issue of Anxy will use a central theme to build an original, insightful, and creative perspective through interviews with folks we admire, personal essays, reported features, visual stories, and recommendations for what to read, watch and download to round out the conversation. This won’t be your therapist’s scientific journal. 

This won’t be some self-help manual. And we won’t be telling you how to “fix” an issue.

We feel a real revolution taking place around normalizing mental health outside the medical arena and in the creative space. Anxy will cut through the clutter to offer real discussions and striking explorations of the wildcards our brains and bodies throw our way.

 

 

 

"Every day millions of seemingly ‘normal people’ suffer in silence. Whether they are hurting in response to tragic events similar to mine, or other equally impactful experiences, these seemingly ‘normal people’ are riddled with so much pain and shame that, like me, they work hard to make sure no one ever notices."
I’m Anxy — But I’m Not the Only One 
Indhira Rojas

“We couldn’t just live with who we were. We needed to create these large personas that masked the tired or anxious or burned out people inside.” 
I’m All Too Familiar with The Sound of Anxy
Jennifer Maerz

“Both addiction and depression thrive on isolation and alienation. They blossom in the depths of loneliness”
Trying to Drink the Anxy Away
Katie MacBride


“Your struggles don’t just go away, but you can choose how you carry the weight.” 
When Anxy Behaviors Get Passed Between Generations 
Michelle Le

See all stories >

Yes, there are great conversations about mental health, depression, anxiety, self-care, basically all the themes we care deeply about, on the Internet. But the truth is they fly by at such a rapid rate, and are surrounded by so much digital junk food, we often don’t have time to form thoughts about or responses to what we’re reading.

So in addition to hosting discussions online, we wanted to create a tactile collection of conversations around these important issues that you could really sit with for months at a time.

Plus, we’re all design nerds. We believe in the power of a stunning publication that sits on your bedside table, on a bookshelf, or even in your therapist’s waiting room, for months to come.

 

Indhira Rojas is the founder and creative director of Anxy. For over a decade she has worked in the intersection of branding, editorial, and interaction design for publications such as The Bold Italic, Once, Modern Farmer, Atlas Obscura and the platform Medium. She leads her design consultancy in Berkeley, CA under the name Redindhi Studio.

Jennifer Maerz is Anxy’s editor-in-chief. She’s the former editor-in-chief of Gannett’s digital experiment The Bold Italic, a longtime music editor, and she freelances for a number of publications on topics related to culture, tech, and music, including RollingStone.com, Cosmopolitan.com, Salon.com, and the San Francisco Chronicle.

Bobbie Johnson, Anxy’s editor-at-large, is a senior editor at Medium, and the founding editor of Matter, the ASME-winning, Pulitzer-nominated, online magazine. Before that he was previously a reporter and editor at the Guardian, where he covered race riots and cults, interviewed luminaries like Steve Jobs, and helped coin the word ‘podcast.’

Michelle Le, Anxy’s director of photography, is an award-winning editorial photographer and photo editor based in the Bay Area, specializing in investigative reporting and in-depth enterprising stories. She is a former photo editor for Medium and her work has appeared in WIRED, the Wall Street Journal, Newsweek, Bloomberg and the San Francisco Chronicle, among other print and online publications.

Katie MacBride is Anxy’s assistant editor. She’s a freelance writer and essayist whose work has appeared in The Establishment, Cosmopolitan, and The Bold Italic, among other publications.

Madison Kahn, Anxy’s senior editor, is also senior editor at Medium. She was previously a senior editor and managing editor of the ASME-winning, Pulitzer-nominated online magazine, Matter. Before that, she worked on the editorial teams at Outside magazine and Boston magazine.

Kati Krause, Anxy’s contributing editor, is a writer, editor, and maker of magazines. She has lived in Munich, London, Barcelona and now Berlin, where she is the correspondent for Monocle magazine and develops digital storytelling strategies for media companies. Other magazines she created or worked with include Ling, A Mag for all Seasons, Companion, and Matter.

We also count on an inner circle of mental health professionals and advisory board members, including Natalie Harvey, Coley Williams, and Natasha Vianna, who will collaborate with us and help guide the content around specific issues.

We could really use your help to bring this independent publication to life. We’ve been overwhelmed with all the encouraging emails, newsletter signups, Instagram follows, and Facebook likes that we’ve gotten — just through word of mouth. We feel like we’re on to something special here. 

With your help, we hope to make Anxy a sustainable venture. 

This means we’re asking for your assistance in raising the funds necessary for printing the magazine, yes, but we’ve also made a commitment to launch only if we have the money necessary to pay our contributors as well. So you’re also funding the community around us that’s yearning for a voice. 

In order to really be onto something, we need the financial backing necessary to print and distribute the magazine as well as to pay our contributors. 

We’ll take whatever you can afford to drop in our digital bucket, from $15 (which will earn you a collection of colorful postcards printed with Anxy-approved quotations) to copies of the magazine, invites to an upcoming Anxy private event, and beyond.

——

**NEW REWARD** 

The Tasty Patron

Just added! Limited run of chef's tasting meal at legendary restaurant Chez TJ in Mountain View, California.

 


Questions? 

Wanna contribute to the magazine when it launches? Leave a comment here or email us at hello@anxymag.com. For updates on the project, you can connect via our Facebook page or join the mailing list on our website. 

You can also follow us on Twitter and Instagram.


Video Credits

Director & Editor: Ashley Rodholm
Creative Director: Indhira Rojas 
Executive Producers: Malcolm Pullinger & Mohammad Gorjestani
Producers: Ashley Rodholm & Michelle Le 
Director of Photography: Joe Picard
Assistant Director: Emily Ward
1st Assistant Camera: Dakota Wilder
Gaffer: Alex Herter
Grip: Patrick Walsh
Swing: Casey O'Reiley 
PA: Katie MacBride 
Motion Design: Jason Kerr  
Studio Location: French Press Films
Sound Design & Mix: Joel Raabe

Special Thanks:

Even/Odd 
French Press Films 
Little Giant Lighting 
And all the cast members (you know who you are!) 

Risks and challenges

As with any brand new media endeavor, things could potentially go awry—even though we’re trying our hardest to make this thing real. But there are minimal risks when it comes to production. Issues could be delayed, for example, if we face unforeseen manufacturing hiccups (such as the paper supply not arriving on time, or our printer can’t meet our desired production schedule). That being said, we’ve done a lot of research on our vendors and are feeling confident about them.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Thank You Card

    A card expressing our sincerest thanks, signed by the Anxy team. Printed on a Risograph.

    Includes:
    • Thank You Card
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    Pledge $15 or more About $15

    Anxy Postcard Series

    Curated and designed by the Anxy team, this collection of postcards features quotes from the famously Anxy. Cheryl Strayed, Carl Jung, J. R. R. Tolkien, Albert Camus and Anaïs Nin offer wit, wisdom, and just a hint of snark. These cards are a gorgeous reminder that we are all more than a little Anxy.

    Postcard Details:
    • 4” x 6” Risograph prints
    • Set of 5
    • Printed on FSC® certified paper

    Includes:
    • Anxy Postcard Series
    • Thank You Card
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    Pledge $25 or more About $25

    Inaugural Anxy Magazine Issue

    This is what our mission is all about. Be the very first to receive our inaugural issue of Anxy. We’ll explore a central theme through personal narratives, photo essays, interviews, and so much more. This reward will be the fruits of our labor as well as your support, and we can’t wait to share it with you.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Thank You Card
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    Pledge $25 or more About $25

    INTERNATIONAL: Inaugural Anxy Magazine

    INTERNATIONAL ONLY —

    We've heard you! We want Anxy to reach as far and wide as possible. That's why we are reducing our international shipping by $5 to our most popular international countries through this reward ONLY.

    This is what our mission is all about. Be the very first to receive our inaugural issue of Anxy. We’ll explore a central theme through personal narratives, photo essays, interviews, and so much more. This reward will be the fruits of our labor as well as your support, and we can’t wait to share it with you.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Thank You Card
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    Pledge $35 or more About $35

    The Pin Bundle

    “If you like it then you should put a pin on it...” Okay, maybe that’s not how the song actually goes, but it might be how you’re feeling after you see this rad black and gold Anxy enamel lapel pin.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Anxy Pin
    • Thank You Card
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    Pledge $40 or more About $40

    The Postcard Bundle

    Can you get the magazine and the postcards? So glad you asked. Now you can! Newly added reward by popular demand.

    Includes:
    • Anxy Postcard Series
    • Inaugural Anxy Magazine Issue
    • Thank You Card
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    Pledge $50 or more About $50

    The Tote Bundle

    Rep your Anxy pride wherever you go with one of our snazzy tote bags. In the spirit of boldly claiming the labels we are used to hiding, these Anxy totes make a fearless statement. With our Anxy bag, you’ll always have something in which to carry your issues—of Anxy, that is.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Anxy Totebag
    • Thank You Card
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    Pledge $100 or more About $100

    Be our guest at The Battery SF Event

    Join us for Sharing vs. Oversharing, an exclusive event hosted by Anxy at The Battery in San Francisco on Thursday, October 13th, 2016. The night will have a variety show theme, with talented performers such as Zahra Noorbakhsh, Anna Pulley, Jordan Reid, and Christy Chan. Tickets will only be available for members of The Battery and through this reward, so if you want to attend this incredible night, pledge for it here.

    See more details at:
    https://www.thebatterysf.com/event/sharing-vs-oversharing-an-evening-with-anxy

    Includes:
    • Inaugural Anxy Magazine Issue
    • Thank You Card
    • The Battery SF Event Guest (Oct 13th)
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    Reward no longer available 23 backers
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    Pledge $125 or more About $125

    The Anxy Poster: ‘GMUNK Mathographics’

    Limited edition poster by design visionary GMUNK exclusively for Anxy. GMUNK has established himself as one of the top visual and design directors in the world. In ‘Mathographics’ GMUNK utilizes his signature style to deliver a breathtaking print intended to activate our senses.

    Print Details:
    • 12.5” x 19” Risograph print
    • Gold ink over FSC® certified black matte paper
    • Limited edition, 100
    • Signed by the artist

    Includes:
    • Inaugural Anxy Magazine Issue
    • ‘GMUNK Mathographics’ Poster
    • Thank You Card
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    Limited 33 backers
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    Pledge $125 or more About $125

    INTERNATIONAL: Everything, but the Tote

    INTERNATIONAL ONLY —

    We got this request and we had to honor it, because we love our international backers.

    Get all of our sweet swag (except for the tote bag): The Inaugural Issue, the Thank You card, the Anxy Pin AND the Postcard Series, all for a pledge of $125.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Anxy Pin
    • Anxy Postcard Series
    • Thank You Card
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    Pledge $175 or more About $175

    The FOMO Bundle

    Making decisions can be hard and FOMO is real. Fortunately, Anxy has you covered with our FOMO Bundle. Get all of our sweet swag: The Inaugural Issue, the Thank You card, the Anxy Pin, the Postcard Series AND the Anxy Tote all for a pledge of $175.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Anxy Totebag
    • Anxy Pin
    • Anxy Postcard Series
    • Thank You Card
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    Pledge $250 or more About $250

    The Anxy Patron

    You are truly a Patron of Anxy. Your generous support gets you everything in The FOMO Bundle, plus your name on the Patrons page of Anxy Magazine. Let all of our readers know that you’re committed to Anxy’s mission. Also, you’ll get our undying love.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Your name in the magazine as an official patron
    • Anxy Totebag
    • Thank You Card
    • Anxy Postcard Series
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    Pledge $500 or more About $500

    The Anxy Dinner

    Anxy is all about sharing stories and making connections. In addition to our first issue of Anxy, join two of our Anxy team members for dinner. We will treat you to some great food and lively conversation, where we will share all the ins and outs of running Anxy and talk about how Anxy brings us all together. Limited to: New York, San Francisco, Portland and Los Angeles.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Dinner with Anxy (LA, NY, SF, PXD)
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    Pledge $750 or more About $750

    Tasty patron

    Michelin starred chef Jarad Gallagher of legendary restaurant Chez TJ in Mountain View, California, knows we all get a little anxy—which is why he's offering us a special chance to shed your worries with a romantic meal for two. You and a guest will enjoy the chef's 12-14 course tasting menu—with wine pairing—at a venue which just won Wine Spectator's "Best Of" award for 2016. (Meal valued at $690, tax and gratuity not included.)

    Includes:
    • Chez TJ chef's tasting menu and wine pairing for two.
    • Inaugural Anxy Magazine Issue
    • Your name in the magazine as an official patron
    • ‘GMUNK Mathographics’ Poster
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    Pledge $1,000 or more About $1,000

    The Generous Patron

    You care about our mission and want to support our project just because you can. Be our Generous Patron, committed to the cause of breaking the stigma around mental health issues. You’ll also receive every reward we have (including the limited edition GMUNK poster), as well as your name on the Patrons page...AND you’ll be our lifetime guest at all future Anxy events.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Your name in the magazine as an official patron
    • The Battery SF Event Guest (Oct 13th)
    • ‘GMUNK Mathographics’ Poster
    • Anxy Totebag
    • Anxy Pin
    • Anxy Postcard Series
    • Thank You Card
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    Pledge $5,000 or more About $5,000

    The Superbly Generous Patron

    For people who are supposed to be good with words, it’s tough for us to figure out what to say about this level of Superb Generosity. Of course, you’ll receive all of our rewards, including a lifetime subscription to Anxy and a lifetime reservation at all future Anxy events. The real reward, however, will be knowing you are a part of bringing something to life that has the potential to help so many people. Thank you, thank you.

    Includes:
    • Inaugural Anxy Magazine Issue
    • Your name in the magazine as an official patron
    • The Battery SF Event Guest (Oct 13th)
    • ‘GMUNK Mathographics’ Poster
    • Anxy Totebag
    • Anxy Pin
    • Anxy Postcard Series
    • Thank You Card
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
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Funding period

- (30 days)