About this project
THE PERFECT COFFEE TABLE ART BOOK FOR YOUR HOME!!
Following on from the huge success of the RED HOT exhibition in London, (successfully funded through Kickstarter) photographer and filmmaker Thomas Knights is creating the ultimate bible for fans of hot ginger men, and the RED HOT project as a whole: RED HOT 100.
With a truly international feel, the book will contain 100 flame haired guys from all over the world, shot topless, against the iconic vivid blue background, now synonymous with the RED HOT brand:
Many have suffered prejudice or discrimination as a direct result of their red hair. Next to each portrait is a personal quote, adding a layer of heart, humour and triumph to their beautiful image:
This is a book that is not only pleasing on the eye, but also holds a mirror up to current perceptions of male beauty and asks the question, why are there so few ginger heroes or heartthrobs in western culture?
After 'RED HOT 100’ the world will be a different place!
TECH SPECS: The large scale coffee table book will be portrait orientation 26cm wide by 34cm tall. It will be printed in full colour to the highest spec, on heavy paper stock. It will be hardback and have a dust jacket and will be shipped worldwide.
I'm Thomas Knights, the photographer and creator of RED HOT! Thank you so much to everyone who backed us last time and helped us create the exhibition! Without your support it would have never happened. So a massive THANK YOU!!!!!!
The success of the exhibition meant the project exploded around the world. We were being inundated with guys submitting themselves for the project, from Brazil to Russia to Australia.
I knew I needed to expand on the London exhibition in some way, but wasn't sure in what format it would take. Then, when making the music video film I began thinking it made more sense if the music video was actually a trailer to an art book - as loads of people wanted a book version of the exhibition - it totally made sense! The RED HOT 100 idea was born. Here is the trailer:
In this film, 17 of the RED HOT models share some of their experiences growing up with red hair:
Risks and challenges
I liked the title RED HOT 100 because the 3 words all had 3 letters and it felt catchy and rolled off the tongue. But the reality of actually shooting 100 guys wasn't something I'd really considered! We had collected a network of participants from across the world (there was a huge number of American guys who connected with the project) and loads of Europeans who where prepared to fly over to London to be involved.
Amazingly, we received some funding from an angel so we were able to travel to NYC and LA and shoot over 30 new additions to the project. Upon our return we then shot another 30 guys from all over Europe, in London.
We have now shot 60 new people (over 130 guys in total) including most of the top ginger models in the world, actors, athletes and musicians. The project is huge, and global. It has been a massive undertaking to get to this point.
One of the hardest things for me now is choosing the one best image to use of each model. It's a process only I can do, and it's very time consuming. I have a real emotional investment with each guy and for the project as a whole. I'm determined to make each of them proud, but also find new takes on the blue portrait image and not repeat myself. Quality is the main drive for me, even if there are 100 of them in the book.
Only 100 of the 130 models will make it to the book, meaning only the most dynamic images will make the cut. But this will ensure that the book will be full of amazing images. I have a top design team who are helping and guiding me through this process, but ultimately I have to make the call on the ‘best’ image of every guy.
One of the hardest challenges is collating all the personal quotes from everyone, the logistics involved is a full time job in itself, but thanks to my amazing team, we have already received the majority of the quotes and the selection process is well underway - we aim to finish this process to coincide with the end of the Kickstarter campaign. If we are successful here, by late May we will be able to move onto the next stage of creating the book - the design process.
The design process will last for 2 weeks and is when we lay out the images and quotes in the book so there is a dynamic flow, full of pace and energy. It's a subtle art and hard to get right, but I now have first hand experience of how to do this from the London exhibition, where we created a similar 'flow' around the room.
Then, in mid June the designs are sent to the printers, who proof read the book, and then the actual book is made. By mid-July they are ready to be dispatched to our global distribution network, and by mid-August they will be received into these networks around the world, ready for the September 3rd release date. Even though this part sounds challenging, we have allowed ourselves plenty of time to print and distribute the book, and already have engaged the highly experienced people involved in realising this part of the process.Learn about accountability on Kickstarter
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